When Brian Gardner based StudioPress just about a decade in the past, he sought after to offer builders with a snappy and clean option to construct stand-out issues for WordPress.

To mention he completed that purpose is an underestimation. Nowadays, StudioPress’ Genesis Framework is the most well liked theme framework for WordPress and its issues are a number of the most generally used throughout the WordPress neighborhood. Genesis on my own has served as the basis for greater than 1 million WordPress websites, and each builders and architects have rallied across the suite of StudioPress merchandise exactly as a result of they’re rapid, easy-to-use and persistently supply spectacular virtual studies.

With all of the ones accolades, it’s no longer in particular unexpected that WP Engine today announced it was once obtaining StudioPress, together with the Genesis Framework and greater than 60 further StudioPress issues. For Gardner, who will keep on with StudioPress at WP Engine as a product building chief and evangelist, the transfer comes after substantial idea and mirrored image about what he’s created.

“I feel as a founder and any person who loves to personal and admire what I’ve constructed, one in all my greatest realizations right through this procedure has been that now and again you wish to have to let opt for issues to develop,” he stated.

“This has in point of fact been an issue of figuring out that it was once time for StudioPress to take your next step—no longer such a lot for my very own sake—however for the shoppers’ and the neighborhood’s sake,” he stated. ”I do know there may be so a lot more succeed in and have an effect on we will have, and now could be the time to behave.”

One of the vital greatest catalysts for that realization, Gardner stated, was once Gutenberg, the brand new content material enhancing platform that can turn out to be the default editor as soon as WordPress 5.0 is launched later this 12 months.

Gutenberg’s drawing close roll-out has been marked through substantial apprehension throughout the WordPress neighborhood, in particular in regards to the means present add-ons and plugins will have interaction with the brand new, JavaScript-based editor. However the place some see doom and gloom, Gardner stated he sees a chance.

“With Gutenberg, we’re shifting into a brand new season of WordPress and publishing,” he stated. “I comprehend it’s taken a while and there were some critics, however I see the gold in Gutenberg—it’s a chance to simplify content material publishing through specializing in one of the more uncomplicated strategies of doing issues quite than growing complicated answers at the back of the scenes.”

Moreover, Gardner defined, the added capability inside Gutenberg will be offering new tactics of offering folks with easy-to-use issues that offer great-looking virtual studies. Sound acquainted? In Gutenberg, some would possibly say, Gardner sees a little of the spark that impressed StudioPress.   

With a purpose to take hold of the chance Gutenberg gifts, then again, Gardner sought after StudioPress to sign up for forces with a spouse that would supply further features and enhance to maximise the efforts he desires to adopt.

“Gutenberg equipped a intestine take a look at inside StudioPress about our personal features,” Gardner stated. “It felt find it irresistible was once time to swim along a larger fish that would lend a hand us amplify our features and succeed in in some way this is each symbiotic for our personal firms, but additionally, and extra importantly, the better WordPress neighborhood.”

WP Engine Founder Jason Cohen took Gardner’s sentiment a step additional, including that enhance for Gutenberg could be one advantage of the StudioPress acquisition, adopted through extra to come back.   

“Supporting Gutenberg is an instance of a brand new precedent for supporting WordPress Core in the course of the building of the Genesis Framework and new issues that make the adoption of latest applied sciences like Gutenberg more uncomplicated,” Cohen stated.

“By means of increasing on StudioPress’ features, and in particular its theme framework this is used and liked through such a lot of, we now have the chance to support the broader WordPress neighborhood through making it such a lot more uncomplicated to undertake trendy applied sciences and to push WordPress so farther than it’s ever been earlier than.”  

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