WordPress has undoubtedly come far because it used to be first introduced in 2003 — so too have the WordPress statistics that lend a hand to outline this robust tool instrument.

The sector’s hottest and broadly used content material control device now powers 34% of all websites on the web, however few out of doors the neighborhood of probably the most unswerving WordPress customers know the tale of the way it began.

WordPress statistics: historical trend

WordPress statistics: ancient pattern

So right here it’s — the tale of WordPress:

WordPress was initially created and evolved through Matt Mullenweg and Mike Little, who had been spurred into motion when the present weblog tool b2/cafelog used to be discontinued through its builders.

It used to be transparent to each Mullenweg and Little that there used to be a necessity for a extra chic private publishing device. Regardless that WordPress used to be to start with in line with b2/cafelog, each Mullenweg and Little — and plenty of extra open supply members! — have since made vital tendencies to WordPress, surroundings it aside as distinctive from b2/cafelog.

WordPress is constructed on PHP and MySQL, and authorized underneath the GPLv2, this means that it’s unfastened to make use of and adjust through someone. The overall collaborative effort at the back of growing WordPress is estimated to have taken 151-people years to construct, with an estimated cost of over $8 million.

WordPress statistics

WordPress.com vs WordPress.org: What’s the Distinction?

The time period “WordPress” is steadily used interchangeably when referring to 2 tool permutations. That mentioned, there are vital variations between WordPress.com and WordPress.org that you just’ll wish to know earlier than selecting the best platform to your undertaking.

WordPress.org is the open-source content material control device that we’ll consult with on this article, whilst WordPress.com is any other fashionable running a blog platform with elementary capability that may be accessed at no cost.

Whilst WordPress.com makes use of the WordPress.org core tool, that is the place their similarities finish.

WordPress.com is totally for-profit, whilst WordPress.org isn’t. With WordPress.com plans, customers can decide to have WordPress maintain the technical sides of working a web site — together with the set up of plugins and subject matters and the routing of a website title in your weblog.

Alternatively, WordPress.com isn’t as customizable and versatile as WordPress.org, the place it’s important to maintain the whole thing your self (together with finding a web host and installing the WordPress software). However with this freedom comes a worth, since this implies you additionally need to maintain the fewer amusing sides of getting a web site, like troubleshooting web site repairs in case your web site all at once is going offline.

With a elementary figuring out of the variations between those two WordPress platforms, let’s have a look at one of the vital maximum fascinating WordPress statistics that improve the usage of WordPress as a content material control device (CMS).

WordPress Utilization Statistics

The next WordPress statistics focal point on WordPress’ marketplace proportion and different utilization statistics.

WordPress now powers 34% of web sites, with a 60.8% proportion within the CMS marketplace.

But even so being probably the most widely-used CMS, WordPress could also be the quickest rising. Of the highest 10 million web sites on-line, greater than 500 websites constructed on a daily basis are powered through WordPress (as opposed to 60-80/day which might be constructed on controlled platforms akin to Shopify or Squarespace).

Including to that, WordPress powers 14.7% of the world’s top websites.

World's top websites using WordPress

Global’s best web sites the usage of WordPress

Those best web sites come with The New York Occasions, Spotify, TechCrunch, The White Space web site, BBC The united states, or even the Facebook Newsroom! The truth that WordPress can paintings neatly for all of those other entities is a testomony to how versatile it’s. WordPress can successfully act because the backend for plenty of various kinds of web sites, together with private blogs, information web sites, portfolios, and ecommerce web sites.

There are some 17 weblog posts revealed on WordPress in step with 2d, and in the event you ever doubt the recognition of WordPress, know that there are 37 million world searches made for the time period “WordPress” on a per 30 days foundation. Moreover, real-time WordPress activity data displays that each and every month, there are over 409 million humans viewing over 20 billion WordPress pages, with over 70 million new posts, and 77 million new feedback.

WordPress statistics

WordPress Model Statistics (with a Focal point on Gutenberg)

The next WordPress statistics focal point on how WordPress is converting over the years.

At newsletter, WordPress is working on model 5.2, and greater than 20% of customers have updated to the current WordPress version. More or less 1 / 4 of customers are nonetheless working on model 4.9.

WordPress version and usage statistics

WordPress model and utilization statistics

The rationale at the back of a failure to replace for plenty of customers can have one thing to do with Gutenberg, the brand new block-based editor that used to be offered in WordPress 5.0.

Gutenberg introduced in regards to the biggest exchange to the WordPress visible editor for the reason that starting of this Content material Control Gadget.



Since Gutenberg was released, there were:

  • Over 19 million energetic installations of Gutenberg.
  • 24 million posts written with Gutenberg (be aware that those stats are reported particularly from Jetpack on weblog posts created the usage of Gutenberg, that means that they most probably don’t constitute the overall quantity), with 157,000+ posts written with Gutenberg day-to-day.

The preferred Gutenberg block is the paragraph block, which is used 60% of the time when humans use Gutenberg. WooCommerce Blocks is a plugin developed exclusively for Gutenberg-based websites and utilized by over 170,000 websites (as of April 2019; Gutenberg used to be launched in Dec 2018).

Gutenberg apart, primary upgrades to WordPress are released every 152 days, and each and every free up is known as after a jazz musician. It’s because, in line with the official WordPress roadmap, “the WordPress core builders proportion a love for jazz track”.

WordPress is to be had in 72 languages and counting, and 71% of WordPress websites have English set as the principle language.

Automattic WordPress Stats

The next WordPress stats are related to Automattic — steadily known as the corporate at the back of WordPress, however that’s oversimplifying issues a little bit. To be honest, WordPress is often progressed because of the paintings of many open supply members who don’t essentially obtain reimbursement for the time they spend in this undertaking.

But even so its contributions to the WordPress CMS, Automattic could also be concerned with a lot of tasks that have an effect on the WordPress ecosystem, together with Jetpack, WooCommerce, Simplenote, Akismet, and Gravatar.

As of Would possibly 2014, Automattic used to be valued at $1.16 billion. It recently employs 873 humans operating remotely from in every single place the arena. The far off paintings tradition is so robust at this corporate that individuals stopped appearing as much as its San Francisco place of work and Automattic closed it.

At the matter of far off paintings, considered one of Automattic’s latest tasks is Happy Schedule, the primary in a line of gear referred to as “Satisfied Equipment” — constructed to lend a hand remote teams.

Happy Schedule, Automattic’s tool to plan 24/7 customer support

Satisfied Agenda, Automattic’s instrument to devise 24/7 buyer improve

WordPress Plugins Statistics

Those WordPress statistics focal point on plugins. Plugins prolong the elemental capability of the WordPress CMS to lend a hand customers personalize it for his or her distinctive wishes. There are lots of unfastened and paid plugin choices to be had available on the market, empowering you to make adjustments to WordPress that suit your price range.

At newsletter, there are over 55,000 plugins at the WordPress Plugin Listing, with many new choices added day-to-day. Taking into account the whole thing at the WordPress Plugin Listing, those plugins have jointly won over 1 billion downloads up to now!

WordPress repository

WordPress repository

In knowledge accumulated from April 15, 2016 to April 16, 2019, there were 18,262 plugins published. Of the ones plugins:

  • 3% have by no means been up to date.
  • Simplest 30 plugins revealed within the closing 3 years have 100,000+ installations. The highest put in plugin is Classic Editor, with over 4 million energetic installations (this quantity is indisputably correlated to the sluggish adoption of Gutenberg). Following in shut 2d is the Elementor Page Builder with over 2 million energetic installations.
  • About 57% of plugins have by no means been rated (they have no reviews).
  • 76% of plugins have a homepage hyperlink.
  • 47% of plugins have a donate button.

The preferred and best WordPress plugins of all time come with:

  • Yoast SEO: A should for people that use their WordPress web site as a weblog, because it is helping you make stronger the whole search engine optimization ranking to your content material. Yoast search engine optimization recently has over 176 million downloads.
  • Akismet: A plugin made through Automattic to dam junk mail feedback. Akismet recently has over 133 million downloads, most probably as it catches some 5 million pieces of spam in step with hour!
  • Jetpack: Every other Automattic product, Jetpack is helping you with advertising, design, and safety. Jetpack has nearly 120 million downloads.
  • Wordfence Safety: With over 121 million downloads, this plugin is helping give protection to your web site through including a firewall to it. Wordfence could also be a super corporate to apply for updates about the newest threats to WordPress security.
  • Contact Form 7: This plugin means that you can create easy touch bureaucracy to your web site. It integrates with Akismet to forestall junk mail and has over 112 million downloads.

But even so those freemium choices, Visual Composer and Slider Revolution are one of the vital best selling paid plugins. This would possibly have one thing to do with the truth that they arrive prepackaged with many subject matters to be had on Envato Marketplace.

Talking of Envato Marketplace, CodeCanyon is the plugin department of this corporate. On CodeCanyon, there are greater than 6,000 top class plugins to be had on the market. 80% of searches on CodeCanyon focus on functionality, that means that individuals seek particularly for plugins that allow sliders, calendars, bureaucracy, and so forth.

WooCommerce Statistics

Every other fashionable WordPress plugin is WooCommerce, which provides ecommerce capability in your WordPress web site. It powers over 70 million ecommerce retail outlets on WordPress, and 22% of the top 1 million sites using eCommerce technologies.

WooCommerce banner

WooCommerce banner

Like WordPress, WooCommerce could also be unfastened to make use of, however you’ll need to pay if you wish to use any of the 300+ extensions that supply further capability, akin to product variation swatches and the facility to promote subscriptions.

A brand new challenger to the WordPress ecommerce marketplace, BigCommerce just lately introduced a headless trade resolution for WordPress. At newsletter, the BigCommerce WordPress plugin has 600+ energetic installations and is rising day-to-day.

BigCommerce plugin

BigCommerce plugin

WordPress Theme Statistics

Those WordPress statistics focal point on WordPress subject matters or a selection of templates and stylesheets that outline the semblance and show of a WordPress web site.

Like plugins, there are each free and paid themes to be had. Maximum WordPress subject matters are powered through what you notice is what you get (WYSIWYG) editors, which lend a hand the consumer see adjustments reside as they configure them. This capability used to be offered to WordPress and created through Shane Melaugh and Paul McCarthy.

If you happen to’re simply getting started or have easy wishes, you’ll obtain many WordPress subject matters at no cost at the WordPress Theme Listing, which releases unfastened default subject matters each and every 12 months, with a easy identify representing the 12 months of free up (ie. ‘Twenty Nineteen’). The earliest default WordPress subject matters had been identified merely as “WordPress Classic” and “Default” (or Kubrick).

You probably have the price range for top class (paid) subject matters, one of the vital hottest web site to browse for choices come with Envato Marketplace (in the past referred to as ThemeForest).

Talking of Envato Marketplace, there are dozens of designers on this marketplace who’ve offered over $1 million price of subject matters. In reality, an merchandise is offered on Envato Marketplace every 5 seconds. Moreover, there are over 11,000 subject matters on Envato Marketplace, with 70% of searches focused round area of interest subject matters.

The highest subject matters offered on Envato Marketplace come with:

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  • Avada: A responsive, multi-purpose theme with over 500,000 gross sales.
  • X: An excellent rapid theme with over 200,000 downloads.
  • Enfold: Every other multi-purpose theme with 181,000+ downloads.

93% of gross sales on Envato Marketplace are for responsive subject matters, and the average cost of a theme (irrespective of {the marketplace}) is $59.

Average cost of a WordPress theme

Moderate price of a WordPress theme

If you become bored simply relating to your WordPress theme design or are a web site developer who wishes get admission to to a number of other theme choices, the common theme subscription club (for corporations akin to TeslaThemes or Issues Kingdom) fees an annual price of $145 for get admission to.

In relation to all WordPress subject matters, Divi (6%), Avada (4%), and the Genesis Framework (7%) are the most popular themes of all time.

If you happen to decide to do an absolutely customized WordPress web site design, be expecting to spend anyplace between $500+ to $52,800+.

WordPress Safety Statistics

Those WordPress statistics are keen on the whole safety of WordPress.

WordPress is usually regarded as to be protected, however it’s no longer with out its proportion of knowledge breaches. Because it’s the most important and hottest CMS, it is usually probably the most vulnerable to hacking.

Sucuri, a safety plugin, reviews 90% of its cleanup requests in 2018 had been from WordPress.

Infected platforms in 2018

Inflamed platforms in 2018

The most common WordPress malware infections are backdoors, drive-by downloads, pharma hacks, malicious redirects, and stolen passwords.

In line with more than a few assets:

The most important knowledge breach to hit WordPress took place again in 2011, when 18 million users were compromised because of an assault.

Every other one of the crucial biggest knowledge breaches to hit WordPress used to be the Panama Papers Leak in 2016, which affected 2.6TB of knowledge, 11.5million paperwork, and 4.8 million emails. The purpose? A web site that wasn’t working the newest model of the Slider Revolution plugin!

The iThemes Safety plugin had the most ironic security breach up to now.

To stop knowledge breaches akin to the ones described above on this record of WordPress statistics, it’s important for customers to stay their WordPress core, plugins, and subject matters persistently up-to-the-minute.

WordPress Group Statistics

The WordPress community is numerous, made up of people that constitute many various ages, races, backgrounds and talent units — introduced in combination through their mutual love of the tool. The WordPress neighborhood is usually referred to as useful and pleasant, with many people contributing to tool updates and becoming concerned with organizing unfastened occasions to lend a hand humans be told extra about the best way to use WordPress.

WordCamps are not-for-profit occasions arranged through volunteers all over the world. WordCamp occasions can constitute towns, areas, and even international locations. New places are added frequently as neighborhood individuals step as much as the plate to take at the accountability of organizing occasions, in line with greater calls for in spaces that don’t but have a longtime WordCamp.

The primary WordCamp used to be arranged in 2016 through Matt Mullenweg in San Francisco. As of this newsletter’s newsletter, there were 990 WordCamps in 73 towns, in 65 international locations, and six continents.

WordCamps worldwide

WordCamps international

WordCamp occasions goal to be obtainable to as many attendees as imaginable, with tickets promoting for as little as $40 for two days. Those charges quilt logistical prices, like the usage of a undeniable venue — audio system aren’t paid. World and native sponsors lend a hand to subsidize the price of tickets to stay attendance reasonably priced.

If you happen to omit a WordCamp match you was hoping to wait, be aware that you’ll watch replays of talks on WordPress.tv.



WordCamps had been born out of WordPress meetups, which might be smaller, extra intimate WordPress gatherings. There’s an professional account for WordPress meetups on Meetup.com, which has 740+ related meetup teams and over 370,900+ individuals.

But even so WordCamps, one of the vital hottest WordPress occasions come with:

Incomes with WordPress Statistics

There are a couple of tactics to become profitable with WordPress, and they are able to be very profitable. 1 / 4 of WordPress customers make a full-time residing off the CMS.

Many ways to earn on WordPress come with:

  • Being a WordPress developer/fashion designer, plugin/theme maker/developer, hosting company, search engine optimization skilled (or company), and beginning a WordPress repairs provider.
  • Part of WordPress theme makers on Envato Marketplace have made at least $1000 per month and 5% earn $10,000+ per thirty days. Not up to 4% of all subject matters on Envato Marketplace have made not up to $1000.
  • WordPress builders rate anyplace between $20-$100 per hour (the decrease finish of the spectrum comprises humans from international locations with a lower price of residing).


Began in 2003, WordPress is now 1 / 4 of a century previous. So much has modified since its authentic inception however the core capability at the back of the platform — to empower customers to begin blogs of their very own — will at all times be a function of this instrument.

Have been there any explicit WordPress stats that you just was hoping we’d quilt on this article however didn’t? Tweet your ideas at @Kinsta and we’ll proportion our favorites!

The publish Wild and Interesting WordPress Statistics and Facts (2019) seemed first on Kinsta Managed WordPress Hosting.

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