Google Analytics 4 (GA4), the newest iteration in Google’s suite of analytics equipment, has been met with blended reactions because of its made over interface and lines. Many web page homeowners, entrepreneurs, and everybody in between who’s acquainted with the acquainted convenience of Common Analytics have encountered a number of problems with GA4.

And that’s striking it properly.

Problems have emerged, starting from prolonged knowledge delays to a loss of customized file transfers from the outdated platform.

Consequently, many of us have had bother adjusting to GA4’s options, leaving them to hunt out choices.

So these days, we’re masking one such choice: Matomo.

This GA4 choice provides a breath of clean air for the ones disenchanted by means of the advanced shifts in Google’s analytics equipment. We’ll check out why it’s a excellent choice, the best way to set it up, and the best way to switch your knowledge from Google Analytics over to this software.

Why make a choice Matomo over GA4?

Matomo is a GA4 alternative that prioritizes data privacy.
Matomo is a GA4 choice that prioritizes knowledge privateness.

There are 4 major the explanation why Matomo sticks out as a GA4 choice. And all of it comes all the way down to the way it handles those key spaces:

  • Privateness and knowledge
  • What options come built-in
  • Price
  • Flexibility

Privateness and knowledge possession

Relating to privateness and knowledge possession, Matomo considerably outshines Google Analytics. Matomo supplies 100% knowledge possession, that means the entire knowledge gathered via its platform stays only yours and isn’t utilized by any 0.33 events.

This can be a stark distinction to GA4, the place Google can probably use knowledge for more than a few functions, together with promoting. Matomo’s way to knowledge privateness provides a welcomed stark distinction, offering options that align with strict knowledge coverage regulations like GDPR and CCPA like:

Those privateness options be sure you’ll function with out monitoring consent in sure jurisdictions, making compliance with those regulations a lot more effective.

Built-in options

Matomo exceeds GA4 relating to the analytics options it integrates with. It provides same old equipment like heatmaps and consultation recordings with out further equipment or subscriptions.

Those options make it a lot more straightforward to achieve deeper insights into person habits for your website online. GA4, then again, calls for third-party equipment for equivalent analytics, which can result in further prices and integration problems.


Matomo gifts a more cost effective resolution, particularly bearing in mind the hidden prices of GA4. Matomo’s open-source platform method there are not any licensing charges, and it provides a unfastened model wealthy in options.

Positive, GA4 is unfastened, nevertheless it’s price understanding that you want so as to add paid equipment to succeed in the similar characteristic set.


For companies in search of extra regulate and customization over their analytics setup, Matomo additionally supplies an On-Premise choice that permits you to host analytics by yourself servers.

Since Matomo On Premise is hosting on your own servers, the data is more accurate.
Since Matomo On-Premise is hosted for your servers, the knowledge is extra correct.

This could be a perfect choice for individuals who wish to be sure their knowledge by no means leaves their managed atmosphere. That on my own makes Matomo a very good selection for organizations that prioritize knowledge sensitivity and compliance above all else.

Find out how to arrange Matomo on Your WordPress website online

Including Matomo in your WordPress website online in lieu of conventional GA4 analytics is a good way to support your knowledge privateness and possession. It might probably additionally come up with extra in-depth insights into your internet visitors with out compromising person believe or requiring further equipment.

Under, we’ll information you in the course of the setup procedure, masking necessities, set up choices, and plugin integration.

Must haves

Sooner than diving into the set up of Matomo, you want to make certain that your WordPress website online is hosted on a suitable platform, comparable to Kinsta, which helps such integrations neatly.

Your webhosting atmosphere will have to meet the next necessities:

  • PHP 7.2 or better
  • MySQL 5.5 or better is beneficial
  • WordPress 4.8 or upper
  • No less than 128MB of reminiscence

The usage of Matomo for WordPress

For the ones who prefer a hands-off method, Matomo for WordPress is perfect. It calls for minimum setup. If you happen to’re now not the use of WordPress, Matomo Cloud can be higher suited to you.

Right here’s the best way to get began:

  1. Log in in your WordPress admin dashboard.
  2. Goto Plugins and choose Upload New.
  3. Seek for “Matomo Analytics,” then click on Set up Now, then Turn on.
Install the Matomo plugin from your WordPress dashboard.
Set up the Matomo plugin out of your WordPress dashboard.
  1. Move to Matomo Analytics > Get Began within the dashboard, then click on Permit monitoring now to allow it to begin amassing knowledge.
Turn on tracking in the Matomo Analytics plugin. 
Activate monitoring within the Matomo Analytics plugin.
  1. Subsequent, cross to Matomo Analytics > Settings to your dashboard to configure your monitoring personal tastes. You’ll be able to customise the monitoring settings, comparable to enabling or disabling cookies right here.
Customize tracking in Matomo. 
Customise monitoring in Matomo.

Matomo for WordPress handles all knowledge webhosting and upkeep, providing an easy setup with out the desire for server control.

The usage of Matomo On-Premise

The On-Premise model is the easier selection when you require most knowledge regulate. Right here’s the best way to set it up:

To put in Matomo On-Premise for your server, observe those steps to get began with a self-hosted analytics platform:

1. Test server necessities

Be sure that your server meets the next minimal necessities:

  • PHP model 7.2.5 or better
  • MySQL model 5.5 or better, or MariaDB
  • An HTTP server comparable to Apache or Nginx
  • PHP extensions, together with pdo and pdo_mysql, or mysqli, json, and gd

2. Obtain Matomo

You’ll be able to obtain the newest model of Matomo from the authentic Matomo obtain web page. This is a zipped document containing all essential recordsdata.

3. Add in your server

Unzip the downloaded document and add the Matomo folder in your internet server’s desired location. This may well be your root listing or a subdirectory.

4. Create a MySQL database

Sooner than working the set up script, create a MySQL database and person for Matomo. Notice down the database identify, the database username, and the password.

5. Run the set up wizard

Run the Matomo wizard and follow the steps on screen. 
Run the Matomo wizard and observe the stairs on display.

Move to the Matomo listing to your internet browser. This may increasingly get started the set up wizard. Observe the directions at the display the place you’re going to:

  • Verify gadget assessments
  • Arrange the database connection the use of the database main points you famous previous
  • Create a superuser account for Matomo management
  • Arrange the primary web page you need to trace
  • Make a choice whether or not to anonymize knowledge for privateness

6. Set up monitoring code

As soon as Matomo is put in, you’re going to get a JavaScript monitoring code. Embed this code on each and every web page web page you want to monitor simply prior to the last tag. We’ll discuss how to try this extra successfully in a second.

7. Finalize setup

After the monitoring code is ready up, revisit the Matomo dashboard to ensure that it’s receiving knowledge. Test your web page’s visitors knowledge to verify the whole thing is monitoring accurately.

Permit Matomo On-Premise monitoring in WordPress

Matomo if truth be told has a plugin you’ll use to attach your self-hosted Matomo in your WordPress website online. Right here’s a snappy have a look at the best way to set it up:

  1. Obtain the Attach Matomo plugin from the WordPress listing or seek for it from Plugins > Upload New to your WordPress dashboard.
Connect Matomo plugin is useful for On Premise installations. 
Attach Matomo plugin comes in handy for On-Premise installations.
  1. Choose Add Plugin and choose the downloaded document when you’ve selected that path.
  2. In a different way, click on Set up, then Turn on as you may usually.
  3. Move to Settings > WP-Matomo, then be certain that “Self hosted (HTTP API, default)” is chosen beneath the Matomo Mode dropdown.
Select the appropriate mode for your Matomo plugin.
Choose the proper mode in your Matomo plugin.
  1. Make sure you fill within the Auth Token and Auth config fields, then click on the Permit Monitoring tab. Subsequent to Upload monitoring code, choose Default monitoring from the dropdown menu.
  2. Click on Save Adjustments. Your WordPress website online will have to now have Matomo monitoring enabled and the monitoring code put in on all pages.

Configuring Matomo for optimum use

To get probably the most out of Matomo in your WordPress website online, specializing in customizing the dashboard and enabling enhanced options can very much toughen your analytical functions. Right here’s how you’ll optimize your setup:

Customizing the dashboard

A look at the Matomo dashboard.
A have a look at the Matomo dashboard.

Matomo’s dashboard is very customizable, permitting you to tailor it to suit your particular monitoring wishes. Listed below are some recommendations on personalizing your dashboard:

  • Upload widgets: You’ll be able to upload more than a few widgets in your dashboard to watch other metrics comparable to visits, habits insights, conversion charges, and so forth. This is helping you stay crucial statistics entrance and middle for fast tests.
  • Create customized dashboards: You’ll be able to create more than one dashboards in line with your position or the particular insights you want. For instance, a advertising and marketing group would possibly desire a dashboard fascinated with marketing campaign efficiency, whilst a product group would possibly need insights into person habits.
  • Use customized dimensions: Customized dimensions help you phase your knowledge extra exactly, comparable to by means of person sort or software. This segmentation assist you to analyze particular sides of your knowledge extra successfully.
  • Time table experiences: Automate the method of sending experiences to avoid wasting time and make sure stakeholders obtain well timed updates. You’ll be able to customise those experiences to incorporate particular knowledge issues and resolve their frequency.

Use enhanced options

Matomo additionally provides a number of options that can give deeper insights than what’s generally to be had with GA4, particularly in monitoring advanced person interactions:

  • Computerized shape monitoring: Matomo can monitor shape submissions with out the desire for added plugins or advanced configurations. This option is especially helpful for working out person engagement and making improvements to conversion charges.
  • Tournament monitoring setup: Past elementary web page perspectives, Matomo permits you to arrange monitoring for more than a few person movements comparable to downloads, clicks, and video performs. This detailed monitoring is manageable in the course of the Matomo Tag Supervisor, which simplifies the method of constructing and managing tags for various occasions.
  • Objective atmosphere and conversion monitoring: With Matomo, you’ll outline particular objectives to trace desired movements for your website online, comparable to shape submissions or product purchases. This is helping measure your website online’s effectiveness and advertising and marketing efforts in attaining those objectives.

With those equipment, you’ll create a formidable, privacy-compliant analytics framework that gives detailed insights into your web page’s efficiency – with out compromising person knowledge.

Transitioning from GA4 to Matomo

Transitioning from GA4 to Matomo comes to uploading your historic knowledge to verify continuity to your analytics reporting.

Right here’s an in depth information on the best way to carry out this transition successfully:

1. Get ready for migration

Sooner than beginning the migration procedure, make certain that your Matomo atmosphere is ready up accurately and that you’ve administrative get entry to in your Google Analytics account. Test that Matomo meets all server necessities and that the newest model is put in.

2. Set up the Google Analytics Importer plugin

Install the Google Analytics Importer plugin to switch from GA4 to Matomo. 
Set up the Google Analytics Importer plugin to change from GA4 to Matomo.

Matomo provides a particular plugin to assist with knowledge migration from GA4. This plugin will also be discovered and put in from the Matomo Market. It is helping import historic knowledge, together with customers, classes, web page perspectives, objectives, and so forth.

3. Configure the plugin

After set up, configure the Google Analytics Importer plugin by means of connecting it in your GA4 account. This generally comes to authenticating by way of OAuth2 and deciding on the particular GA4 homes and knowledge streams you want to import into Matomo.

4. Run the import procedure

Begin the import procedure in the course of the plugin. It is a long procedure, relying at the quantity of information to be migrated. The plugin permits you to monitor the development and troubleshoot any problems that get up throughout the import.

5. Test knowledge accuracy

As soon as the knowledge has been imported, you’ll wish to test its accuracy and completeness. Evaluate key metrics and knowledge issues in Matomo with the ones in GA4 to verify consistency and integrity.

6. Ultimate changes

After the knowledge has been effectively imported and verified, make any essential changes in your monitoring setup in Matomo. This would possibly come with configuring further monitoring parameters, putting in place customized dimensions, or refining objectives and conversions to compare your earlier setup in GA4.

7. Decommission GA4

As soon as you might be happy that Matomo is totally operational and the knowledge is constant, you’ll safely decommission your GA4 monitoring codes and account. This is helping in combating knowledge duplication and attainable privateness problems.

Embracing Matomo as a GA4 choice

Transitioning to Matomo from conventional platforms like GA4 represents a strategic transfer in opposition to bettering privateness, gaining complete regulate over your knowledge, and gaining access to tough analytical equipment adapted in your particular wishes.

With Matomo, you have the benefit of complete options like real-time knowledge updates, customizable dashboards, and complex monitoring functions. Those come with such things as computerized shape monitoring and match monitoring – all set inside of a GDPR-compliant framework.

So, whether or not you’re managing a unmarried web page or more than one websites, Matomo’s flexibility lets in for an excellent helpful integration. And when you’re webhosting on platforms like Kinsta, identified for its powerful efficiency and superb strengthen for WordPress customers, even higher. Why now not get began with Kinsta WordPress webhosting these days?

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