Once we speak about search engines like google, one or two large avid gamers get lots of the consideration. Alternatively, there are many Google possible choices that permit you to in finding the content material and merchandise you’re searching for. Ecosia is one among them, and it comes with an environmentally-friendly twist.

If you happen to see “Ecosia” as a referrer for your analytics and beauty, “what’s Ecosia?”, this newsletter is for you. We’ll speak about what makes this seek engine other and why you must imagine the use of it. In spite of everything, we’ll cross over tips on how to optimize your content for Ecosia. Let’s get to it!

What Is Ecosia?

Ecosia expenses itself as an environmentally-friendly seek engine. It offsets its carbon footprint through the use of the income from seek advertisements to plant bushes in over 30 nations international. On the time of writing, the hunt engine has funded the planting of greater than 140,000,000 bushes:

Ecosia homepage

Like maximum (if no longer all) search engines like google, Ecosia gets its funding from ads. Alternatively, it re-invests 80 percent of its revenue into nonprofit organizations devoted to planting bushes around the globe.

On most sensible of its efforts to extend tree populations, Ecosia additionally highlights seek effects from corporations that have interaction in environmentally-friendly practices. Armed with that data, you’ll be able to make a selection to praise “green” businesses along with your site visitors and cash.

The usage of Ecosia is equal to with another seek engine. Its seek effects are powered by Bing, with some set of rules tweaks distinctive to Ecosia. One large draw of the use of this “inexperienced” seek engine is that you’ll be able to view a tree counter when you navigate effects:

Ecosia search results

This icon tells you the way incessantly you employ Ecosia, together with new searches and shifting from one effects web page to some other. In line with the hunt engine, it takes about 45 searches to fund a brand new tree. Which actually isn’t that many while you take into accounts it. How time and again do you seek for one thing, no longer see the fitting effects, refocus your seek, and repeat it a couple of occasions till it’s good? Almost definitely various.

Through the use of Ecosia and staring at that icon, you’ll be able to keep watch over what number of bushes you’re serving to to plant around the globe while you do this.

Who Will have to Use Ecosia?

Since Bing powers Ecosia seek effects, the true query is, “when does it make sense to make use of Bing?”. 2.88 percent of users around the globe depend on Bing for his or her effects. Ecosia, alternatively, instructions a 0.11 percent market share.

That’s to not say that Bing and Ecosia aren’t nice search engines like google. Bing, specifically, will get numerous consideration because of its intuitive video search capabilities. In our enjoy, searching for movies on Bing provides a a lot better enjoy than with Google:

Bing video search results

One problem of the use of Ecosia is that it doesn’t emulate Bing’s SERP format. As an alternative, it opts for a mode that’s extra very similar to Google:

Ecosia video results

You’re nonetheless getting most commonly the similar video seek effects as with Bing. Alternatively, the use of Ecosia feels extra like Google than its Microsoft counterpart.

So far as seek effects high quality is going, Ecosia can provide Google a run for its cash. Arguably, Bing seek has improved by leaps and bounds since its release in 2009. Alternatively, it takes a lot of effort to pry customers clear of their favourite search engines like google. That’s why there are so few Google possible choices with sizable marketplace stocks.

For the Privateness-Minded

At the topic of privacy, Ecosia treats your knowledge with much more recognize than maximum different search engines like google. It doesn’t retailer seek data completely, promote knowledge to advertisers, or use external tracking tools. Moreover, it encrypts searches.

If you wish to use a seek engine that offsets your carbon footprint and doesn’t retailer seek knowledge, Ecosia must be your first selection. On that very same notice, for those who already use Bing, however you wish to have to lend a hand plant bushes around the globe, imagine switching to Ecosia.

Your selection turns into more practical when evaluating Ecosia with different search engines like google comparable to Yandex or DuckGoGo. Due to its partnership with Bing, Ecosia delivers a lot better effects than Yandex (no less than for Western audiences).

With regards to privateness, DuckGoGo has a transparent benefit, because it does with nearly all of search engines like google. Alternatively, DuckGoGo surely doesn’t observe in Ecosia’s inexperienced footsteps.

Optimizing Your Content material for Ecosia search engine marketing

Despite the fact that Ecosia seek effects are powered through Bing, the hunt engine additionally “complements” its ratings with its personal algorithms. If you happen to run the similar question on each search engines like google, you’ll see identical however no longer equivalent effects.

One problem of the use of Ecosia as a webmaster is that the hunt engine doesn’t put up a lot details about optimization. Its algorithms don’t seem to be public, and so they don’t point out any further score elements on most sensible of those that Bing makes use of.

Ecosia highlights “green” results, but it surely doesn’t advertise them within the ratings. Nonetheless, it’s possible you’ll draw in some further consideration and site visitors if your small business is thought of as environmentally pleasant. You’ll be able to accomplish that through stocking sustainable merchandise, the use of ecologically-friendly industry practices, or complying with legitimate ecological pointers.

Total, in case your site follows Seek Engine Optimization (search engine marketing) basics and you’re optimizing for Bing, your content material must rank neatly in Ecosia. Through optimizing for Bing, we imply maintaining the next practices in thoughts:

  1. The usage of Bing Webmaster Tools
  2. Registering your small business on Bing Places
  3. Maintaining with the Bing Webmaster Blog
  4. Rising your social media presence

Bing and Ecosia additionally each issue social media into their seek effects. In case your site has a large following on on-line networks or your content material will get numerous stocks, your web site may rank higher on Ecosia and Bing than on Google.

Total, there’s an excessive amount of overlap between site score elements for various search engines like google. Following SEO best practices will be sure that you get nice effects around the board.


Ecosia may no longer have essentially the most vital marketplace percentage amongst search engines like google. Alternatively, we propose making sure that your content material is optimized for each Bing and Ecosia. Through doing so, you’ll be capable to faucet into audiences that may no longer in finding your content material the use of extra conventional choices comparable to Google.

As a searcher, it’s value paying attention to Ecosia as a Google selection on account of the nice the corporate is making an attempt to deliver to the surroundings. And for those who’re already a Bing person, there’s even much less of a barrier to swapping over.

In relation to rising your site, it hardly ever is smart to position your entire eggs in a single basket. This theory additionally applies to search engines like google. Despite the fact that Google is the dominant choice, you permit numerous site visitors at the desk for those who’re no longer optimizing content material for different platforms comparable to Ecosia.

Do you could have any questions on optimizing your content material for Ecosia? Let’s speak about them within the feedback phase beneath!

Featured symbol by way of Guy As Thep / shutterstock.com

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