To lower deserted cart charges, you’ll want new tactics to optimize your eCommerce retailer. If there are too many steps required to buy your merchandise, guests would possibly simply merely depart with out purchasing.

That’s the place Purchase Now buttons can simplify the checkout procedure. Via including a Purchase Now button for your merchandise, consumers can skip instantly to the fee degree. This setup may give a more effective purchaser’s adventure, main to raised conversions.

On this submit, we’ll provide an explanation for why you may need to upload Purchase Now buttons for your eCommerce retailer. Then, we’ll display you the way to do that in 5 easy steps. Let’s get began!

Why You Will have to Believe Including Purchase Now Buttons to Your Merchandise

A Purchase Now button is a clickable Name to Motion (CTA) to your web page that allows consumers to buy a services or products. It right away initializes the checkout procedure:

Buy Now buttons

If consumers have to head via too many steps to buy your eCommerce merchandise, they will abandon their carts. You’ll be able to accelerate the patron’s adventure with a Purchase Now button. After a consumer clicks in this CTA, they are able to take a look at with out striking the object of their cart.

As an eCommerce retailer proprietor, you’ll need to position Purchase Now buttons on product pages. Alternatively, this selection will also be recommended on touchdown pages. When consumers can pass at once out of your commercial to the checkout web page, you’ll building up your conversion price.

Upload Purchase Now Buttons to Your Merchandise (In 5 Simple Steps)

Purchase Now buttons can also be helpful when you’re suffering to beef up conversions for your eCommerce retailer. That will help you get began, we’ll display you the way to create and customise Purchase Now buttons with Simple Virtual Downloads!

Step 1: Set up Simple Virtual Downloads

Despite the fact that there are lots of alternative ways to create a Purchase Now button in WordPress, the most simple choice is to put in a plugin. For those who promote virtual merchandise, we suggest Simple Virtual Downloads:

Easy Digital Downloads plugin

Simple Virtual Downloads is a well-liked WordPress plugin that makes it simple to promote eCommerce merchandise comparable to instrument, tune, and movies. With even the unfastened model, you’ll be capable of upload Purchase Now buttons to any of those virtual pieces.

To get began, set up Simple Virtual Downloads for your WordPress dashboard. While you’ve activated it, proceed to your next step!

Step 2: Configure the Plugin’s Cost Settings

Ahead of growing your first Purchase Now button, you’ll wish to configure a couple of settings for Simple Virtual Downloads. At the beginning, you’ll have to make a choice a supported fee gateway.

In WordPress, navigate to Downloads > Settings > Bills > Energetic Gateways. To make sure that the Purchase Now button works, make a selection both Stripe or PayPal. Those are the one two fee gateways that fortify the characteristic:

EDD payment gateways

After saving this modification, click on at the PayPal or Stripe tab. You’ll see other setup directions in line with the fee approach you selected:

PayPal payment gateway

Attach both your Stripe or PayPal account. Then, click on on Save Adjustments.

Step 3: Create a Virtual Product

Now it’s time to arrange a virtual product to your eCommerce retailer. Click on on Downloads > Downloads > Upload New:

New digital product

This may occasionally open an modifying web page for the brand new product. You’ll be able to get started by way of giving the object a name and outline:

Customize digital product

Via default, your product will probably be to be had without spending a dime. Beneath Pricing Choices, set a customized worth:

Digital product pricing

Then, you’ll wish to add the product. Via opening the Obtain Information segment, you’ll be capable of upload an uploaded report, URL, or merchandise from the Media Library:

Digital download file

While you’ve custom designed those settings, consumers can view your product. After buying it, they are going to be capable of obtain your eBook, artwork, or customized instrument.

Step 4: Upload a Purchase Now Button to Your Product

For those who submit your product now, your eCommerce website will show an Upload to Cart button. We advise swapping it for a Purchase Now button to beef up the buyer enjoy and inspire extra purchases.

In the similar editor, open the Obtain settings at the right-hand facet. Then, scroll all the way down to the Button Choices:

Add buy now button

Beneath the Acquire button habits, make a selection Purchase Now. This may occasionally change the Upload to Cart button with a Purchase Now button:

eCommerce buy now button

As we discussed previous, Purchase Now buttons will also be helpful on gross sales or touchdown pages. Thankfully, Simple Virtual Downloads provides a Purchase Button block to the WordPress Block Editor. This part means that you can insert Purchase Now buttons into any web page or submit.

After opening considered one of your website’s pages or posts, insert a brand new block. Then, seek for the EDD Purchase Button block:

EDD buy button block

Within the new block, use the dropdown menu to make a choice your virtual product. While you do that, the block will mechanically develop into a Purchase Now button:

Select product download ID

Via navigating to the block settings, you’ll make a selection to cover the product’s worth. If you choose this selection, consumers will simply see the acquisition CTA:

Hide product price

While you’re proud of those settings, submit the web page!

Step 5: Customise Your Purchase Now Button

Via now, you will have totally useful Purchase Now buttons to your eCommerce retailer. Alternatively, you could need to customise them to align along with your branding.

To do that, head to Downloads > Settings > Misc > Acquire Buttons. Right here, you’ll set a customized color and style for the Purchase Now button:

Buy Now button color

On the backside of the web page, to find Purchase Now Textual content. On this box, be at liberty to modify the default textual content to your Purchase Now buttons.

For instance, you may upload an exclamation mark to additional excite your consumers:

Buy Now text

In the end, save your settings to replace the Purchase Now buttons. With this minor characteristic, you’ll give your consumers a clean checkout enjoy!


If consumers wish to practice a couple of steps to shop for your merchandise, they could depart with out finishing their orders. Alternatively, a Purchase Now button could make the checkout procedure considerably more uncomplicated and quicker. Including this easy characteristic can successfully beef up Consumer Revel in (UX) to your eCommerce web page.

To study, right here’s the way to upload Purchase Now buttons for your WordPress merchandise:

  1. Set up Simple Virtual Downloads.
  2. Configure the fee settings.
  3. Create a virtual product.
  4. Upload a Purchase Now button for your product.
  5. Customise your Purchase Now button.

Do you could have any questions on including Purchase Now buttons for your eCommerce retailer? Ask us within the feedback segment underneath!

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