There are few instances extra thrilling in an organization than throughout a product release. Anticipation brews and a way of optimism emerges across the prospect of a expansion in marketplace proportion.

Nonetheless, a query all the time arises when a brand new product launches: do sufficient other people learn about this release for it to achieve success?

There are a couple of avenues to keep in touch via throughout a product release — advertisements, social media, PR, and weblog promotion, to call a couple of. But, some of the underrated and efficient conversation easy methods to alert interior and exterior stakeholders is a product release electronic mail.

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No longer best do product release emails make your shoppers conscious about the product release, however additionally they keep in touch necessary details about the release to these within your corporate.

On this publish, we will stroll you throughout the steps for writing 3 several types of product release emails, together with providing ideas on your product release electronic mail matter strains and outlining the best product release electronic mail series.

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HubSpot’s Free Product Marketing Kit is filled with the organizational templates you can wish to unfold the observe about your product, together with electronic mail templates. Why waste time ranging from scratch? Click here to obtain the templates.

Interior Product Release Electronic mail

It would be best to proportion an interior product release electronic mail with your whole corporate on both the day of or prior in your product release. With this electronic mail, it would be best to flip the entire workers at your corporate into an enthusiastic, well-informed, word-of-mouth advertising and marketing workforce by way of offering them with:

  • An summary of the product
  • Why workers must be eager about it
  • “Lazy reproduction” for electronic mail and social media that workers can reproduction and paste

This is an summary of an interior product release electronic mail. You’ll additionally download it as a template with extra main points.

1. Topic line and preview textual content.

Stay the topic line at or below 12 phrases. We will supply an inventory of examples under.

2. Greeting and tl;dr.

Similar to you, the workers at your corporate are busy, so seize their consideration with a handy guide a rough hi and a 1-2 sentence assessment at the product release.

3. What’s it?

Give your readers the very fundamental information in your product, like what it is known as, what it does, when it is to be had to the general public, and what sort of it prices. You must additionally come with a picture so readers have a visible reference.

4. Why it issues.

Why must your workers be eager about this release? You’ll move somewhat extra in-depth right here, so give an explanation for what void this product fills available in the market and what alternative you are seizing directly to enlarge your marketplace proportion, pride extra customers, and enlarge your buyer base.

Some questions you’ll solution on this phase are:

  • Does this replace deal with a commonplace buyer grievance?
  • Are you bringing your product as much as par for the marketplace you are in?
  • Do you’ve gotten statistics or income projections to end up the significance?

5. The way it works.

On this phase, give a temporary assessment of the stairs required to get or use this product/characteristic. How do your shoppers join? Are there any utilization boundaries? Await steadily requested questions — in particular from salespeople, entrepreneurs, account managers, and toughen reps — and take a look at to cut back confusion in advance.

6. Who it is for.

If you have not already coated it, say who the meant target audience for this product is, or if any customers will routinely see this new characteristic. This phase is especially necessary for regional or language-specific merchandise.

7. The place to move with questions.

Give you the touch information and title of the individual or people who find themselves highest supplied to respond to any questions concerning the product, its release, or its promotion.

8. Lazy reproduction.

It would be best to make it so simple as imaginable for workers to proportion the product release over electronic mail or social media. Supply pattern textual content and URLs that may be copied and pasted — or higher but, pre-made social hyperlinks from a website like Share Link Generator.

This is an instance of lazy reproduction for each and every state of affairs.

  • Twitter: We have now simply introduced [Product Name] right here @[Company Name]! This new characteristic will mean you can [List Main Benefit]. Click on right here to be told extra about it [Insert URL].
  • LinkedIn: It is an exhilarating day right here at [Company Name]! Lately, we are pronouncing our release of [Product Name] – a brand new product that [List One or Two Major Benefits or Features].
    We are overjoyed to after all proportion this with our shoppers. Be told extra at our web site, and achieve out to me when you have any questions concerning the new product! [
    Insert Product Page URL]
  • Electronic mail:

internal product launch email template lazy copy

Product Release Electronic mail Templates

Take note, you’ll save time by way of the use of product release making plans and electronic mail templates. You’ll obtain unfastened product advertising and marketing electronic mail templates here in our Product Marketing Go-To-Market Kit. You and your workforce can paintings in combination to make an exhilarating product release marketing campaign in the event you profit from those equipment.

So while you create or to find the template that’s best for you, upload on your product’s data and get your community humming about it.

Interior Product Release Electronic mail Topic Strains

Want a excellent electronic mail matter line on your interior product release announcement electronic mail? Take a look at such a on for measurement.

  • It is Time! [Product] is now reside. Click on to be told extra!
  • We simply introduced [Product] – And we want your assist
  • [NOW LIVE]: [Product] is to be had to the general public
  • [Product] launches nowadays. Here is what you wish to have to understand.
  • The instant you’ve gotten all been looking ahead to: [Product] is right here.
  • [PLEASE READ]: The whole thing you wish to have to learn about [Product].
  • [Product] is going reside nowadays. Lend a hand us unfold the observe!

Interior Product Release Replace Electronic mail

The inner product release replace electronic mail is highest shared with direct stakeholders within the product release. As an example: product entrepreneurs, product managers, designers, social, and PR.

Those emails must be despatched mechanically main as much as the respectable product release (each and every week, each and every different week, and so forth.) and supply readers with actionable steps on what has came about since your final electronic mail, what must be finished, and whether or not or no longer you are not off course for release.

This is an summary of what your interior product release replace electronic mail must appear to be. You’ll additionally download it as a template with extra main points.

1. Topic line and preview textual content.

Stay the topic line at or below 12 phrases. We will supply an inventory of examples under.

2. Days till product release.

Reiterate the scheduled date of the product release along with what number of days stay.

3. Primary updates.

Record out any primary updates that experience came about between the former electronic mail and this one. As an example: a trojan horse was once fastened, ultimate designs have been authorized, otherwise you secured placement in a number one circuit on announcement day.

4. Sources.

Hyperlink out to shared paperwork, the marketing campaign making plans spreadsheets, or every other assets that your workforce might wish to reference this week.

5. Growth in opposition to objectives.

Remind your workforce of the overarching marketing campaign objectives on this phase and supply a standing replace (whole, assembly, exceeding, or lagging).

6. Updates by way of the workforce.

Run via transient standing updates and trends from every workforce. This could also be a great spot to proportion every workforce’s center of attention for the approaching week.

7. Questions or feedback.

Inspire recipients to succeed in out to you without delay with any questions.

Interior Product Release Replace Electronic mail Topic Line Examples

Select an issue line on your interior product release replace emails and make it the usual for on every occasion you ship out your updates.

  • [Date] Bi-weekly [Product Name] Replace
  • [#] Days Till [Product]: This Week’s Replace
  • [Product] Release Standing: Lately’s Motion Pieces
  • New from [Company]: A Answer for [Main Problem]
  • [Product]: A Option to Your [Problem]
  • To be had Now: [Product], the Option to [Problem]
  • [Product] is Now To be had. This is How You Can Get it.
  • Issues With [Problem]? Take a look at [Product] – New from [Company]
  • At Remaining – A Option to Your [Problem]
  • Meet [Product]: A New Product to Lend a hand You [Benefit]

Exterior Product Release Electronic mail

The time has come to proportion your thrilling new product with the arena.

You probably have a longtime checklist of unswerving contacts on your CRM, create an inventory of recipients you suppose would have the benefit of the product release electronic mail. Whilst you’ll ship out a mass electronic mail to your entire contacts, it is smart to staff your contacts in combination by way of their lifecycle level or their pursuits so that you are prioritizing shoppers who could be maximum or able on your new product.

This is how you may need to structure an electronic mail in your contacts to inspire them to shop for or be informed extra about your new product.

1. Topic line and preview textual content.

Stay the topic line at or below 12 phrases. We will supply an inventory of examples under.

2. Greeting and tl;dr.

Like your fellow workers, your shoppers are additionally very busy. Do not bury the lede — get started the e-mail off with the massive information! Buzzwords like “new,” “large information,” or “now to be had” could be excellent to enforce right here, along a handy guide a rough assessment of what the product is known as, what it does, and a picture of the product.

3. Review of the product.

Supply a high-level abstract of what the product is, why it was once made, and what it does.

4. Key options.

Record the important thing options or advantages of this be offering. You probably have a product demo video, you could need to hyperlink to it right here.

5. Name-to-action.

Depart your contacts with an actionable subsequent step. Do you need them to answer you with questions? Join a demo? Take a look at the brand new product web page in your web site? No matter your required subsequent step is, make it abundantly transparent with a hyperlink or by way of bolding the motion.

Exterior Product Release Electronic mail Topic Strains Examples

Need to seize the eye of your contacts? Take a look at such a product release electronic mail matter strains:

  • New from [Company]: A Answer for [Main Problem]
  • [Product]: A Option to Your [Problem]
  • To be had Now: [Product], the Option to [Problem]
  • [Product] is Now To be had. This is How You Can Get it.
  • Issues With [Problem]? Take a look at [Product] – New from [Company]
  • At Remaining – A Option to Your [Problem]
  • Meet [Product]: A New Product to Lend a hand You [Benefit]

Product Release Electronic mail Series

To unfold the observe on your product release extra successfully, imagine enrolling your contacts into an electronic mail series on your email marketing software. Listed here are the stairs you may need to apply:

Interior Product Release Electronic mail Series

1. Introductory electronic mail: Alert the workers the product construction is in development and why.2. Pre-launch electronic mail: Let workers know when the product is about to be introduced and what’s anticipated of them on release day.
3. Release day electronic mail: At the day of the product release, alert all workers the product is to be had to the general public and supply proportion hyperlinks.
4. Practice-up electronic mail: After a while has handed, ship workers an replace of your efficiency in opposition to objectives, and a reminder of ways workers can assist the product release be extra a success.

Exterior Product Release Electronic mail Series

When you need to construct anticipation amongst your contacts, imagine an exterior product release electronic mail series. This can be utilized to regularly build up your potentialities’ pursuits ahead of and after the product comes out.

Take note: you could best need to sign up other people on this series that meet positive qualification standards.

1. Pre-Announcement Electronic mail.

This electronic mail comes as soon as you are feeling the product is in a excellent position and you are at ease pronouncing its unlock date to the general public. It must come with a fundamental description of the product along with an anticipated period of time. We recommend no longer figuring out an respectable release date until you’re completely assured the date you’ve gotten selected is correct — you by no means know what may move unsuitable between from time to time, so it is best to play it secure.

2. Announcement Electronic mail.

This electronic mail must be the respectable electronic mail announcement of your product. We have now defined what must be incorporated on this electronic mail within the phase above, however bear in mind to stay the content material on this electronic mail brief, informative, and actionable.

3. Practice-Up Electronic mail.

This electronic mail must be despatched to the contacts you are feeling could be a excellent are compatible on your new product however did not apply up along with your unique electronic mail. Kindly remind them that you just suppose they’d have the benefit of this new product and you are excited to listen to if they are .

When construction pleasure on your new product, having this series can stay your shoppers ready in anticipation of your subsequent highest factor. Have a look under at an instance of an actual, contemporary product release.

Electronic mail to Buyer about New Product Instance

Samsung has been exceptionally a success in promoting its new Galaxy Fold cellphones, and its emails were construction suspense for them for over a 12 months.

This electronic mail instance serves as considered one of its pre-announcements, permitting excited shoppers to pre-order the software. Earlier emails they’ve despatched have incorporated the specs and lines of the Fold, and this electronic mail provides a period of time of when shoppers must be expecting its arrival.

email to customer about new product example

You’ll stay it easy as proven above, or get inventive on your new product emails — simply make sure that it’s conveying the tips your shoppers need to know.

In a position, Set, Release! (Your Subsequent Product)

Construct your electronic mail advertising and marketing campaigns in some way that appeals in your personal interior workforce, and your shoppers looking for the following highest factor. We are hoping you’ll enforce some pointers from this information into your advertising and marketing, and need you the most efficient of good fortune on your subsequent product release.

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