If you wish to arrange an internet retailer, your collection of ecommerce platform will play a decisive position through which options you’ll be able to get entry to. Deciding between PrestaShop vs WooCommerce is a problem, in particular when you’re no longer acquainted with ecommerce platforms. Figuring out the variations between each and every possibility is secret to meaking the proper choice.
When evaluating ecommerce device, you’ll wish to imagine a number of elements. Those come with pricing, ease of use, total options, and strengthen.
We’ll examine PrestaShop vs WooCommerce in each and every of the ones sides that will help you select the easiest ecommerce platform in your retailer. We’ll damage down what each and every platform provides and the most suitable choice relying for your wishes.
Let’s get to it!
PrestaShop (Best Options and Drawbacks)
PrestaShop is an open-source ecommerce platform that may release nearly any form of on-line retailer. You’ll be able to set up PrestaShop on any internet host and get entry to a vast vary of neighborhood templates and modules that may prolong your retailer’s capability:
In case you’re no longer acquainted with ecommerce, PrestaShop companions with some internet hosts and companies to offer a complete onboarding enjoy. That procedure can imply the whole thing from merely putting in place PrestaShop to serving to you customise a shop, together with the goods of your selection.
One downside of the usage of PrestaShop (and maximum different open-source ecommerce platforms) is that you just don’t get get entry to to devoted strengthen. There’s various on-line documentation that will help you troubleshoot mistakes and succeed in your objectives. Nonetheless, until you’re keen to pay for professional assist, you’re in large part by yourself.
WooCommerce (Best Options and Drawbacks)
The plugin provides a whole ecommerce platform to WordPress with out casting off any of the Content Management System’s (CMS) core capability:
The result’s that you just get a hybrid machine that may release an internet retailer and upload nearly any characteristic that you can think of to it. WooCommerce, similar to WordPress, is open-source device. Due to this fact, a colourful neighborhood of customers and builders creates distinctive issues and extensions to strengthen each form of retailer.
Like PrestaShop, WooCommerce’s open-source nature implies that you don’t get get entry to to devoted strengthen. Then again, you additionally don’t need to pay to make use of the device. Additionally, there’s various documentation for finding out learn how to get probably the most out of WooCommerce (together with our weblog).
PrestaShop vs WooCommerce: Head-to-Head Comparability
Now that you’ve got an concept of what each and every ecommerce platform has to provide, it’s time to check PrestaShop vs WooCommerce facet by way of facet. Let’s get started by way of speaking about value.
Each PrestaShop and WooCommerce are open-source device. You’ll be able to obtain both ecommerce platform and set up it on any server. That accessibility makes each WooCommerce and PrestaShop incredible choices if you wish to release an ecommerce retailer on the cheap.
To arrange WooCommerce, you’ll want an present WordPress web page. That implies you’ll additionally want web hosting and a domain name. Website hosting costs range so much from corporate to corporate. At Kinsta, we provide plans starting at $30 per month.
On reasonable, when you pay for cheap shared hosting and a .com area, you’ll be able to spend as low as $15-20 to arrange a WordPress web page with WooCommerce or set up PrestaShop. That’s the barebones means, regardless that – you may additionally need to acquire top rate issues (or templates) and plugins to increase your retailer’s capability:
PrestaShop templates and add-ons have a tendency to be costlier than WordPress issues and plugins. In case you use WordPress, you additionally get get entry to to a considerably higher choice of plugins and issues to choose between.
Each WooCommerce and PrestaShop be offering loose and paid add-ons and issues/templates. You don’t wish to use them, however they are able to prolong your retailer’s capability in lots of circumstances.
There are a number of tactics to put in each PrestaShop and WooCommerce. First off, you’ll be able to obtain each device choices from their respective web sites (or the WordPress.org repository), add them in your server, and set up them manually:
That procedure would possibly sound difficult, however it shouldn’t pose any issues when you’ve got enjoy putting in device on a server. In case you’re the usage of WordPress, the method turns into a lot more effective, as you’ll be able to install WooCommerce from the dashboard:
Relying on which internet host you utilize, it’s possible you’ll get the choice of putting in WordPress + WooCommerce when launching a brand new web page. Kinsta, as an example, provides that possibility when developing a brand new web page:
With maximum different internet hosts, you’ll get get entry to to a device installer comparable to Softaculous. With Softaculous, you’ll be able to set up WordPress or PrestaShop with only some clicks. That approach, you don’t need to obtain, add, and set up the device manually:
Each WooCommerce and PrestaShop are extremely common choices for brand new ecommerce retail outlets. That implies that maximum internet hosts will be offering streamlined set up choices to make retailer setup more straightforward. Now let’s discuss what occurs after you put in the device.
Ease of Use
Putting in each WooCommerce and PrestaShop is moderately easy. Then again, you’ll additionally need to imagine how simple it’s to configure each platforms and to make use of them to put up merchandise.
Each PrestaShop and WooCommerce ease you into the usage of the platform with startup wizards. With PrestaShop, the wizard walks you thru developing your first product, customizing your retailer, and configuring it:
When publishing a product the usage of PrestaShop, you’ve got an editor that lets you customise each side of that merchandise. You’ll be able to upload product photographs, descriptions, diversifications, options, delivery choices, and extra:
In a similar way, WooCommerce additionally provides a complete product editor. In case you’re acquainted with the WordPress Vintage Editor, developing WooCommerce merchandise must come as 2nd nature:
Each WooCommerce and PrestaShop allow you to configure merchandise all the way down to probably the most minute main points. The principle distinction between each and every product editor comes from their interfaces.
PrestaShop makes discovering person settings in your store with retailer configuration more straightforward. Maximum environment classes are to be had proper from the PrestaShop major navigation menu:
With WooCommerce, your retailer settings aren’t hidden, however they’re no longer as simply obtainable. It’s a must to get entry to WooCommerce within the dashboard and soar to the Settings web page. Right here you’ll to find person tabs for each and every set of configuration choices:
Out of the field, WooCommerce comprises considerably extra configuration choices than PrestaShop does. Then again, it’s value noting that you’ll be able to use modules and plugins to increase each WooCommerce and PrestaShop’s capability.
General, if that is your first time the usage of an ecommerce platform, you’ll want to test the documentation for both WooCommerce or PrestaShop. Each choices are user-friendly, however there are such a lot of options and settings that you just’ll more than likely waste time making an attempt to determine the whole thing on your own.
With WooCommerce, you’ll be able to take a look at our entire information to launching and configuring new stores.
Efficiency and Scalability
For an ecommerce retailer to achieve success, it must be speedy. That implies pages all the way through the store wish to load briefly, and the device shouldn’t really feel gradual when making adjustments to the web page.
Since each PrestaShop and WooCommerce are open supply device, the efficiency that you just get will in large part rely on your web hosting platform. In case you use shared web hosting for a shop with loads of goods and a large number of site visitors, you’re no longer going to get decent performance.
There are a couple of guide tips on how to optimize performance for WooCommerce and PrestaShop retail outlets. For instance, since PrestaShop and WooCommerce require PHP, updating your PHP version can considerably affect your retailer’s efficiency.
With Kinsta, you’ll be able to simply trade PHP versions from the MyKinsta dashboard:
Your selected web hosting supplier and plan will considerably affect which efficiency configurations you’ll be able to get entry to. You’ll be able to incessantly do little to toughen efficiency with funds shared plans, since you’ll be able to’t configure actual server settings.
From a scalability viewpoint, each PrestaShop and WooCommerce can take care of loads and even 1000’s of goods. Then again, that enlargement is handiest conceivable with the right kind web hosting spine and configuration.
In case you plan on operating an internet retailer, you’ll wish to pass to lengths to offer protection to any buyer knowledge saved for your web page. Taking into consideration how common WooCommerce and PrestaShop are, it shouldn’t come as a marvel that each device choices are large goals for attackers.
Taking a look at publicly disclosed vulnerabilities for each platforms right through the previous few years, PrestaShop has had extra safety incidents than WooCommerce. There were 69 disclosed PrestaShop vulnerabilities since 2017, in comparison to 18 for WooCommerce. It’s additionally value noting that almost all of the ones vulnerabilities didn’t rank top.
Some other crucial side on the subject of safety is replace frequency. Old-fashioned device is much more likely to be susceptible and divulge your retailer to possible assaults.
In that side, each PrestaShop and WooCommerce get near-perfect marks. Each device choices generally liberate updates and patches per thirty days (or close to per thirty days in some circumstances):
Relating to safety, the usage of both PrestaShop or WooCommerce shouldn’t make an enormous distinction until you don’t replace the device. Preferably, we propose that you just update your ecommerce software once a brand new model or patch comes out (ideally the usage of a staging web page).
This easiest observe applies to extensions, issues, templates, and add-ons as smartly. In case you use any of the ones parts and don’t replace them, they are able to make your retailer extra liable to assaults over the years.
PrestaShop and WooCommerce can stand on their very own on the subject of options. In both case, the bottom device lets you create a fully-featured on-line retailer that may host loads of goods.
Then again, if you wish to have get entry to to further options, you’ll be able to at all times flip to extensions and add-ons. WooCommerce extensions are WordPress plugins as smartly. Then again, they’re higher referred to as extensions for ecommerce device.
You’ll be able to simply to find loads of extensions surfing the WordPress.org plugin repository and the professional WooCommerce web page. The professional WooCommerce extension catalog options over 700 choices:
There are each loose and top rate WooCommerce extensions. Top class choices range in price, with the common falling round $70-130 for a once a year license. That implies that right through that point, you’ll additionally get get entry to to strengthen and updates:
It’s necessary to notice that we’re speaking about WooCommerce-specific extensions. In case you think about WordPress plugins usually, there are greater than 1000 choices. Numerous the ones plugins don’t have anything to do with ecommerce, however they are able to will let you upload new options in your retailer the entire identical.
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PrestaShop isn’t any slouch on the subject of add-ons and modules — there are over 4,000 loose and top rate PrestaShop modules. You’ll be able to to find all of them within the official add-ons database:
Costs for PrestaShop modules range significantly. In most cases, once a year licenses for add-ons get started at round $80. Nonetheless, they are able to pass as top as $250, relying at the capability you wish to have.
WooCommerce has the threshold with extension costs, even supposing PrestaShop wins by way of the sheer choice of choices. Then again, if you think about WordPress plugins usually, you recognize that you’ve got a long way extra choices for customizing WooCommerce.
To come up with an instance, most well liked WordPress page builders too can create and customise WooCommerce product and store pages. You gained’t to find the ones web page developers within the professional WooCommerce extensions catalog. Nonetheless, they are able to assist prolong the ecommerce platform’s capability.
Advertising and search engine optimization
Out of the field, PrestaShop provides extra choices than WooCommerce for ecommerce Search Engine Optimization (SEO). The product editor lets you upload customized meta titles and outlines for each and every product. You’ll be able to additionally configure product redirections, which is useful for consolidating your catalog:
You’ll be able to simply upload identical capability to WooCommerce the usage of a WordPress SEO plugin. The preferred search engine optimization plugins are all appropriate with WooCommerce.
Yoast SEO, as an example, lets you set meta descriptions and titles. You’ll be able to additionally preview how merchandise will seem on social media websites and upload schema markup in your pages:
Relating to advertising and marketing, each PrestaShop and WooCommerce allow you to pursue whichever form of promotion you wish to have. In different phrases, you’re by yourself.
PrestaShop promotes a number of add-ons that allow you to market it your merchandise on engines like google and social media. PrestaShop Marketing, as an example, is a loose add-on that may hyperlink merchandise out of your retailer with Google Service provider Middle:
There are many identical gear for WooCommerce, comparable to Product Feed PRO for WooCommerce. Then again, WooCommerce doesn’t advertise a large number of particular add-ons. As an alternative, it leaves you in finding the extensions you wish to have and come to a decision which of them to make use of.
It’s value noting that you just don’t want extensions and add-ons to marketplace your retailer’s merchandise. You’ll be able to depend on content marketing, paid promoting, email marketing, and social media to advertise your retailer. The use of the really helpful PrestaShop and WooCommerce extensions doesn’t ensure any gross sales – it simply makes it more straightforward so that you can marketplace your merchandise (in some circumstances).
Since each WooCommerce and PrestaShop are common open-source platforms, there’s no scarcity of documentation for them. You’ll be able to to find on-line guides for troubleshooting nearly any factor that you can think of. The similar documentation is to be had for enforcing options.
That setup might be preferrred when you’re extra of a DIY-kind-of-person. Then again, when you’re in search of devoted strengthen, each platforms be offering a few choices.
The WooCommerce homepage can put you in contact with spouse companies and ecommerce builders from Codeable:
In both case, you’re no longer getting strengthen from the WooCommerce building group. Against this, PrestaShop provides direct support plans, however they begin at $280 per thirty days for as much as 3 hours of strengthen:
To place it merely, maximum devoted strengthen choices for each WooCommerce and PrestaShop are prohibitively dear for small retail outlets. If you wish to have get entry to to direct strengthen, you may well be at an advantage bearing in mind a hosted ecommerce option such as Shopify.
In the end, when you’re the usage of a WordPress-friendly internet host, it must be capable to supply strengthen with maximum basic technical problems (together with WooCommerce particular ones). Then again, your mileage will range relying for your web hosting supplier.
PrestaShop vs WooCommerce: An Review
We’ve lined a large number of data relating to PrestaShop vs WooCommerce. Now let’s in short sum up what makes each and every of those two ecommerce methods distinctive:
|Value||Unfastened (however you wish to have to pay for web hosting)||Unfastened (however you wish to have to pay for web hosting)|
|Streamlined set up||Sure, relying for your internet host||Sure, relying for your internet host|
|Degree of experience wanted||Amateur-friendly, with complex options||Amateur-friendly, with complex options|
|search engine optimization gear||Get admission to to WordPress search engine optimization plugins||Fundamental product search engine optimization choices and get entry to to further modules|
|Make stronger||No professional strengthen presented||Reliable strengthen is to be had at a top rate|
|Extensibility||Masses of WooCommerce particular extensions and 1000’s of WordPress plugins||Hundreds of modules|
|Reasonable value for ecommerce modules||$70-130||$80-250|
On paper, WooCommerce and PrestaShop glance nearly the similar. The largest differentiator on the subject of those ecommerce platforms is WordPress.
In case you use WooCommerce, you’re opting for WordPress. WordPress’ flexibility lets you construct nearly any form of web page that you can think of whilst additionally getting access to ecommerce capability the usage of WooCommerce.
With PrestaShop, you’re restricted to ecommerce handiest. That’s no longer essentially a nasty factor, however it’s a difference value declaring.
There’s no one-size-fits-all ecommerce platform for each retailer. Each PrestaShop and WooCommerce are budget-friendly and extremely extendable choices for small and massive retail outlets alike.
Sadly, neither platform provides devoted strengthen. Then again, that’s par for the path with open-source device. Relating to PrestaShop vs WooCommerce, they greater than make-up for it with simple set up, various add-on choices, and user-friendliness.
Then again, WooCommerce wins on the subject of extensibility since WordPress provides an enormous vary of plugins and issues to customise your retailer. WooCommerce customers can even use internet hosts that cater in particular to their wishes.
As an example, every Kinsta plan lets you set up WordPress + WooCommerce robotically while you arrange a brand new web page. Plus, you get get entry to to dedicated help from WordPress experts when you run into any issues!
Do you’ve got any questions on PrestaShop vs WooCommerce? Tell us within the feedback phase under!
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