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A brand new social media platform is on the town, and it’s temporarily selecting up steam.

Lemon8 is owned through ByteDance, the China-based dad or mum corporate that owns TikTok, and it’s had a buzzy debut within the U.S.

It used to be firstly introduced in Japan in 2020 and turned into to be had within the U.S. and UK in February 2023. Previously month, it’s develop into the 2nd most-downloaded way of life app within the U.S. at the back of Pinterest.

Talking of Pinterest…

Lemon8 is described as a Pinterest-Instagram hybrid. At its core, Lemon8 is a photo-sharing app designed to encourage customers.

Whilst customers and creators were vocal about their frustrations with Instagram and its unpredictable set of rules during the last couple of years, are other folks in search of the following Pinterest when they may nonetheless use the unique?

Through the top of 2022, over 450 million lively customers have been on Pinterest. Now not too shabby, regardless that the consumer base is considerably smaller than the likes of YouTube (2.6 billion customers), Instagram (2.3 billion customers), and TikTok (1.6 billion customers).

Regardless that Pinterest has a smaller consumer base than different social channels, its customers are usually proud of the platform. In truth, 80% of Pinterest customers really feel certain when the use of it. 9 out of 10 Pinterest customers seek advice from it as a “social media oasis,” and handiest 3 out of 10 social media customers really feel that means about different platforms.

With that during thoughts, is a “new Pinterest” important when the unique appears to be doing a just right task of maintaining its customers satisfied? All of it comes all the way down to how the app is used.

Whilst Pinterest customers are usually proud of the platform, they necessarily use it as a visible seek engine.

Many Pinterest customers flip to the platform once they’re in search of inspiration associated with a particular matter — in all probability a recipe the use of a definite element, or techniques to taste a clothes merchandise.  They hop on, to find what they’re having a look for, and hop off. Whilst it’s nice for inspiring purchases, it doesn’t have the addicting issue that platforms like TikTok or Instagram have.

That’s the place Lemon8 is available in.

lemon8 for you pageSymbol Supply: Lemon8

I downloaded the app to be told extra about its capability and to peer what sort of content material is to be had on it (you realize, critical investigative journalism). I used to be temporarily sucked into the gorgeous content material that aligned eerily shut with my pursuits.

Necessarily, the use of Lemon8 is like having the TikTok set of rules serve you the inspirational content material of Pinterest formatted like an Instagram publish. The principle feed is very similar to the Pinterest house web page, however the posts are harking back to Instagram carousels.

The place did Lemon8 come from, and why is everybody speaking about it?

If it gave the look of hastily everybody to your TikTok For You Web page used to be speaking about Lemon8, that’s as a result of they have been.

In step with The New York Instances, ByteDance enlisted micro-creators from different platforms to start out posting on Lemon8. Naturally, creators who’re desperate to develop into early adopters on a brand new platform would wish to proportion their new social media actual property with their present fans on different platforms. Whether or not or no longer they’ve been compensated to take action has been speculated, however hasn’t been showed. 

@mbdailyshow Pinterest meets Instagram – what is the maintain ByteDance’s new app “Lemon8”?
♬ authentic sound – mbdailyshow

Having a look on the preliminary knowledge, the grassroots method seems to be efficient. Since launching within the U.S. in February, Lemon8 has garnered over 17 million downloads within the app retailer.

How will have to entrepreneurs be having a look at Lemon8?

Lately, Lemon8 is closely user-generated content material targeted, without a primary manufacturers keeping up a notable presence at the app. Regardless that it’s just a subject of time prior to extra manufacturers start hopping on board.

In case your corporate isn’t able to begin developing Lemon8-specific content material, it’s no doubt value getting at the platform to protected your take care of and notice what’s trending to your area of interest — in particular for the ones within the style, wellness, and meals industries.

It’s additionally value noting the user-generated really feel of the platform can be a large a part of what’s attracting new customers. On platforms equivalent to Instagram and TikTok the place influencer advertising is to be anticipated, customers can frequently really feel continuously offered to. The authenticity of the natural content material on Lemon8 could be a breath of unpolluted air in comparison to the consistent movement of #backed content material on different platforms.

With this in thoughts, manufacturers having a look to ascertain a presence on Lemon8 can get pleasure from having a wholesome mixture of natural, user-generated, and promotional content material to keep away from fatiguing their audiences.

Is Lemon8 value making an investment in?

As with every new platform, there are legitimate issues over Lemon8’s longevity and whether or not it is value making an investment in.

As a result of Lemon8 may be owned through ByteDance, it might face the similar scrutiny as TikTok over safety issues. With the longer term utilization of ByteDance-owned apps in political limbo, if a TikTok ban have been to happen, customers within the U.S. is also barred from Lemon8.

Additionally, whilst some social media platforms emerge with a dash, the thrill can temporarily fade. In recent times, apps like Clubhouse and BeReal confirmed promising expansion however didn’t seize the eye of audiences long-term.

Whilst it’s a good suggestion for entrepreneurs to have a elementary stage of working out of recent platforms that experience captured the eye of audiences, handiest time will inform if Lemon8 is in a position to flip social media lemons into lemonade.

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