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Rihanna is not any stranger to just right advertising and marketing.
Within the past due 2010s, she made the transition from recording artist to billionaire multi-millionaire with the expansion of her Fenty-label manufacturers. Her portfolio of companies comprises:
- Fenty Attractiveness: a beauty logo that briefly received recognition for its color vary and inclusivity.
- Fenty Pores and skin: the surface and frame care counterpart to Fenty Attractiveness.
- Savage X Fenty: a underwear subscription logo that now comprises living room and activewear.
Rihanna’s trade ventures and song profession have been in large part siloed — till now.
Again in September, it was once introduced Rihanna could be headlining the Tremendous Bowl LVII halftime demonstrate, signaling her go back to song after a six-year hiatus. As kickoff approaches, we’re seeing Rihanna use her circle of relatives of manufacturers to advertise the approaching efficiency.
The Fenty Advertising and marketing Engine
This week at the Fenty Attractiveness social media accounts, the logo shared an ASMR football-themed video to advertise the approaching halftime demonstrate. This got here a couple of weeks after the logo introduced a choice of football-themed merchandise in its Showstopp’r line.
In January, Savage X Fenty introduced a Sport Day assortment of halftime show-inspired items and hosted pop-ups to promote the merch in Los Angeles and Phoenix.
Over the last few years, Rihanna’s manufacturers have brought about primary shifts of their respective industries.
The wide variety of sun shades introduced by way of Fenty Attractiveness made different make-up manufacturers building up their color levels to stay aggressive, and ushered in a brand new era of famous person good looks product strains.
The yearly Savage X Fenty type demonstrate is understood for that includes fashions of all frame sorts and backgrounds, which is a a ways cry from Victoria’s Secret type displays of the 90s and 2000s and can have encouraged the latter corporate’s rebrand to concentrate on inclusion.
The Fenty advertising and marketing engine is efficacious. With a complete Fenty ecosystem of companies able to supply advertising and marketing strengthen, the following segment of Rihanna’s song profession may just sign a shift in how recording artists advertise their song.
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