Do you wish to have to simply promote virtual downloads on-line?

Possibly you’re making plans to promote ebooks, on-line lessons, your personal pictures, virtual artwork, song, or one thing else.

Regardless of the kind of virtual product, WordPress makes it simple to promote those top class downloads and ship them in your shoppers in a protected means. 

On this article, we can display you methods to promote virtual downloads on WordPress.

How to sell digital downloads the easy way (Beginner's guide)

Which Platform Will have to You Use to Promote Virtual Merchandise?

First, you’ll want to select an eCommerce platform that you just’ll use to promote virtual merchandise.

Virtual downloads are mainly merchandise that customers can obtain to their computer systems after making a purchase order. Merchandise like eBooks, virtual artwork, photographs, illustrations, printables, device, song, and movies are a couple of examples of essentially the most frequently offered virtual merchandise on-line.

An eCommerce platform is a device that lets you add your virtual information and be offering them on the market.

You’ll need to select your eCommerce platform moderately. That’s as a result of shifting platforms will also be sophisticated and take numerous effort and time.

Some platforms are higher suited to promoting bodily items vs virtual ones. You need to make certain that you’re opting for an answer that has options to give protection to your virtual downloads, have right kind licensing, subscriptions, and different key options integrated.

We propose the use of WordPress + Easy Digital Downloads.

Easy Digital Downloads

WordPress is the best website builder available on the market utilized by over 43% of all web pages on the net. Simply Virtual Downloads is the most efficient WordPress eCommerce plugin to promote virtual merchandise.

In reality, we use this plugin ourselves to promote a lot of our premium WordPress plugins which might be downloadable information limited for individuals best, and it comes with license keys integrated.

WordPress has an enormous benefit over different platforms like Gumroad, Sellfy, or Sendowl. It offers you complete regulate over your website online, and you’ll be able to promote as many merchandise as you wish to have with out paying a top per thirty days or transaction charges.

Now, it’s necessary to understand that there are two forms of WordPress device, and also you don’t need to select the unsuitable one.

First, there’s, which is a weblog webhosting platform. Then, there’s which is often referred to as self-hosted WordPress.

For an in depth comparability, you’ll be able to see our information on the difference between and

You want to make use of the self-hosted platform as it offers you complete regulate over your website online with whole freedom to promote any form of virtual merchandise.

We’ll display you methods to simply setup your WordPress website with Simple Virtual Downloads with only some steps.

Step 1. Surroundings Up Your WordPress Website online

To start out promoting virtual downloads with WordPress, you’ll desire a domain name, internet webhosting, and an SSL certificate

A site identify is your website online’s deal with on the net. That is what guests will kind into their browsers to succeed in your website online, comparable to

Internet webhosting is the place your website online lives on-line. You’ll bring to mind webhosting as your website online’s space on the net. That can assist you out, we’ve hand-picked one of the crucial best WordPress hosting that you’ll be able to purchase. 

One among our most sensible beneficial webhosting supplier, SiteGround, provides controlled WordPress webhosting for Simple Virtual Downloads. It comes with a loose SSL certificates, EDD pre-installed, the entire optimization options, and also you get an enormous 73% off.

Mainly, you’ll be able to create and run your website online for not up to $5 monthly.

Let’s cross forward and stroll thru methods to acquire your area, internet webhosting, and SSL certificates.  

Cross forward and open the SiteGround website in a brand new tab so you’ll be able to practice alongside right here. The very first thing you wish to have to do is click on at the Get Plan button.

SiteGround Managed EDD Hosting

After that, SiteGround will ask you to go into a site identify in your website online. 

If you happen to don’t have already got a reputation in thoughts, then you’ll be able to see our information on how to choose the best domain name.

Finally, it is important to upload your account knowledge. You’re going to additionally be capable to acquire some non-compulsory extras. 

You’ll all the time upload those extras at a later date if making a decision that you wish to have them. If you happen to’re undecided then we advise skipping this step. 

After coming into your fee main points, SiteGround will ship you an electronic mail with directions on methods to log into webhosting account. This can be a internet webhosting regulate panel the place you’ll be able to set up your new website online. 

Merely log into your SiteGround account, and also you’ll see that SiteGround has already put in WordPress for you, and it comes with Simple Virtual Downloads (pre-installed as smartly).

SiteGroud Login to WordPress

You’ll then click on at the ‘WordPress Admin’ button.

This may occasionally take you in your WordPress website’s dashboard the place you’ll see Simple Virtual Downloads pre-installed.

If for some explanation why, you don’t need to use SiteGround, then you’ll be able to additionally set up WordPress on different webhosting firms like Bluehost, Hostinger, and WP Engine following a moderately identical procedure.

Step 2. Surroundings Up Simple Virtual Downloads

Via default WordPress doesn’t come with an eCommerce functionalityout of the field, and that’s why you’ll desire a plugin with a purpose to promote your virtual downloads.

Plugins for WordPress websites are like apps in your telephone. They upload a wide variety of various options and capability in your website online.

Word: For this instructional, we’ll be the use of the free version of Simple Virtual Downloads. There’s additionally a top class model with extra complicated options comparable to robust email marketing service equipment, further fee gateways, electronic mail reinforce, and a lot more.

Now when you used SiteGround, then Simple Virtual Downloads comes pre-installed. However when you’re the use of different webhosting supplier, you then’d to manually set up the Simple Virtual Downloads plugin.

First, you wish to have to put in and turn on the Easy Digital Downloads plugin. For extra main points, see our step-by-step information on how to install a WordPress plugin.

Upon activation, you wish to have to talk over with Downloads » Settings web page on your WordPress admin house.

From right here, first you wish to have to set your retailer’s location.

You could marvel, why is your location wanted when you’re now not promoting bodily merchandise? It’s as a result of when a buyer makes a purchase order, Simple Virtual Downloads will use the rustic and state knowledge to auto-fill some fields. Additionally, your location is also used to calculate gross sales tax.

So as to add your location, open the ‘Base Nation’ dropdown menu. You’ll now select the site the place your small business is based totally.

Selling digital products with EDD

Subsequent, to find the ‘Base State / Province’ box. Right here you’ll be able to kind the bottom state or province the place your retailer operates from. 

After coming into this knowledge, scroll to the ground of the display and click on at the Save Adjustments button.

Step 3. Putting in Your Fee Gateway 

If you wish to promote downloads, you then’ll desire a approach to procedure bills out of your shoppers.

Simple Virtual Downloads helps PayPal, Stripe, and Amazon Bills. Those are all well-liked fee gateways.

If you wish to upload extra fee gateways, then it’s your decision to check out the Easy Digital Download extensions which contains different answers like Braintree, Authorize.internet, and lots of extra.

To make a choice your fee gateways, click on at the Bills tab. Then be sure the Gateways tab is chosen. 

Set up payment gateways

Within the Fee Gateways phase, make a choice all the gateways that you wish to have to make use of to your new WordPress website online.

The most typical fee gateways are Stripe and PayPal, so we’ll display you methods to set the ones up.

If you happen to’re the use of more than one fee suppliers, you then’ll want to select a default fee gateway. That is the choice that will likely be decided on mechanically when the customer lots your checkout web page.

We propose atmosphere Stripe because the default since the general public need to pay with bank cards.

Easy Digital Downloads' payment gateways

Now scroll to the ground of this web page and click on on Save Adjustments. 

As soon as the web page reloads, it is going to have some new tabs. You’ll use those tabs to configure your preferred fee gateways.

Easy Digital Downloads' default payment gateways

If you wish to use PayPal, then click on at the PayPal tab. You’ll now kind your PayPal electronic mail deal with and password. 

To arrange Stripe, click on at the Stripe tab. Then click on at the ‘Connect to Stripe’ button.

Connecting WordPress to your Stripe account

This opens a setup wizard, which is able to mean you can attach your website online to Stripe.

Now, relying to your location, you might also need to customise the foreign money used to your website online.

Via default Simple Virtual Downloads presentations all your costs in US greenbacks. It additionally puts the buck check in entrance of the associated fee, so 5 greenbacks is proven as ‘$5.’

To switch the default foreign money settings, scroll to the highest of the display and click on at the Forex tab.

The Easy Digital Downloads currency settings

Subsequent, open the Forex dropdown. You’ll now select a brand new foreign money. 

Simply bear in mind that some fee gateways won’t settle for each and every foreign money. If you happen to’re undecided, then it’s a good suggestion to test the website online in your selected fee gateway. Maximum fee gateways have an inventory of the currencies that they reinforce. 

If you happen to’ve made any adjustments in this web page, then don’t overlook to click on at the Save Adjustments button.

Step 4. Developing Your First Virtual Product

Now that your WordPress site is about up, you’re waiting to begin promoting your virtual items!

To create your first virtual product, cross to Downloads » Upload New

You’ll now kind a reputation in your product into the ‘Input obtain identify right here’ box. 

Adding a new digital download product

Subsequent, kind out an outline for this product. WordPress will display this description in your guests, so that you’ll need to be sure it’s descriptive and convincing.

Many on-line retail outlets and internet sites use product categories and tags. This will lend a hand consumers to find the product they’re in search of and too can inspire them to discover comparable merchandise. 

You’ll create classes and tags within the Obtain Classes and Obtain Tags sections. 

Creating categories and tags for your digital downloads

After that, scroll to the Obtain Costs phase. 

Via default Simple Virtual Downloads will be offering your product as a loose obtain. If you happen to’re going to promote your virtual downloads, you then’ll need to set a value. 

So as to add a value, scroll to the Obtain Costs phase. You’ll then kind the volume that guests will want to pay with a purpose to obtain this product.

Setting a price for your digital downloads

Your next step is importing your product. This may well be an book, a recorded webinar, a PDF information, {photograph}, or every other record that WordPress helps.

Professional Tip: If you wish to promote a record kind that WordPress doesn’t reinforce, comparable to SVG photographs, PSD information, or others, then see our information on how to allow additional file types in WordPress.

So as to add your downloadable record, merely scroll to the Obtain Information phase. 

How to create a digital download

Within the Record Identify box, kind a reputation in your downloadable record. Then you’ll be able to click on at the ‘Add a record’ button.

This may occasionally release the WordPress media library. Right here you’ll be able to select the record you wish to have to supply for obtain.

The general step is including a product symbol. 

While you’re promoting virtual downloads, you could want to get inventive along with your product photographs. For instance, when you’re promoting a recorded webinar, then you may use a screenshot from the video. 

You’ll simply create a professional-looking product symbol the use of web design software comparable to Canva.

So as to add a product symbol, you simply want to scroll to the Obtain Symbol phase.

Adding a product image

You’ll then click on at the ‘Set Obtain Symbol’ hyperlink. This launches the WordPress media library the place you’ll be able to select your product symbol. 

While you’re proud of the ideas you’ve entered, click on at the Submit button. 

Your first virtual product is reside! You’ll now preview your product web page in motion.

Product preview

You’ll now create extra virtual downloads just by repeating those steps.

Step 5. Deciding on and Customizing Your WordPress Theme

Subject matters regulate how your WordPress website online appears to be like to the folks once they talk over with it, together with the structure, colours, and fonts.

There are millions of WordPress topics, so it may be onerous to come to a decision which one to begin with. You’ll take a look at our pick out of the most popular WordPress themes for some nice choices.

Whenever you’ve selected a theme, you’ll be able to see our amateur’s information on how to install a WordPress theme to get it continue to exist your website online.

After your theme is put in, you’ll be able to use our information on how to customize your WordPress theme to make it your personal.

If you happen to’re simply beginning out, you’ll be able to use the Astra Theme or the Coaching Pro theme each are absolutely appropriate with EDD.

Another choice is to create your personal customized theme from scratch.

To create a customized theme, you’ll want SeedProd.

It’s the most efficient website online builder plugin out there and is utilized by over 1 million web pages. You’ll use it to create gorgeous layouts which are professionally designed and optimized for conversions and gross sales.

SeedProd additionally comes with a number of ready-made templates. This comprises designs that are ideal for selling your virtual downloads. 

The SeedProd page builder plugin

For extra main points, take a look at our information on how to create a custom WordPress theme (no coding needed).

Step 6. Customizing Your Virtual Obtain Emails 

Each and every time somebody buys a virtual obtain, Simple Virtual Downloads will ship an electronic mail to that individual.

This electronic mail has a hyperlink that the client can use to obtain the record they only bought.

The Easy Digital Downloads purchase receipt email

Chances are you’ll need to customise this electronic mail so as to add your personal textual content and branding. Robust branding could make your small business glance extra legit and encourage loyalty.

To customise your emails, cross to Downloads » Settings and click on at the Emails tab. Then, be sure the Normal tab is chosen.

How to brand your digital download emails

You’ll get started by means of including a logo in your emails.

This brand will likely be proven on the most sensible of your acquire receipt emails. 

A branded digital download email

So as to add a symbol in your emails, click on at the Add Record button and add or select an present symbol out of your WordPress media library.

You’ll additionally upload a ‘From Identify.’ This identify will likely be proven within the buyer’s inbox. You’ll need to use one thing that right away we could shoppers know who you might be, such because the identify of your website online.

Configuring your digital download email

You’ll additionally want to upload a ‘From Electronic mail.’

This electronic mail will act because the ‘from’ and ‘reply-to’ deal with. Since shoppers would possibly respond in your messages, you’ll need to use a professional email address that you just take a look at steadily.

Whenever you’re glad along with your electronic mail branding, click on at the Acquire Receipts tab. On this tab you’ll be able to write the e-mail that consumers gets each and every time they make a purchase order. 

The Purchase Receipts email.

Chances are you’ll need to get started by means of checking how this electronic mail these days appears to be like. To try this, click on at the ‘Preview Acquire Receipt’ button. This may occasionally display your electronic mail in a brand new tab. 

Within the Acquire Receipts tab, you’ll be able to upload an electronic mail matter and heading. You’ll additionally exchange the e-mail’s frame textual content. 

Right here dynamic textual content will also be your secret weapon. Dynamic textual content is solely textual content that adjustments in line with components comparable to the consumer’s identify and the date. 

Simple Virtual Downloads helps dynamic textual content. If you happen to scroll down, you then’ll to find all the other dynamic textual content that you’ll be able to use. 

A list of supported dynamic text

You’ll reproduction and paste those other items of dynamic textual content into your emails. 

Each and every time it sends an electronic mail, Simple Virtual Downloads will substitute this placeholder dynamic textual content with actual values comparable to the client’s identify.

As you’re running to your electronic mail, you could need to ship a take a look at electronic mail. Merely click on at the Ship Take a look at button and Simple Virtual Downloads will ship an electronic mail in your admin email address.

The Send Test Email button

Have you ever clicked at the Ship Take a look at electronic mail button, however haven’t gained an electronic mail? Then you’ll be able to practice our information on how to fix WordPress not sending email issue to verify your emails succeed in your shoppers.

While you’re glad along with your acquire receipt emails, scroll to the ground of the display and click on at the Save Adjustments button.

Step 7. Selling Your Virtual Downloads 

Simple Virtual Downloads publishes every product as a brand new web page. If you happen to’re going to promote your virtual downloads, you then’ll want to pressure site visitors to those pages. 

This may imply including those pages to your website’s menu. You’ll additionally hyperlink in your product pages from other spaces of your website online. This will likely come with your weblog posts, touchdown pages, and even an announcement bar.

So as to add those hyperlinks, you’ll want to know the product web page’s URL. You’ll to find this knowledge immediately underneath the product’s name.

The product URL for a digital download

Another choice is including the product’s Acquire Shortcode to a web page or submit.

To create a Acquire button, scroll to the product’s Obtain Settings phase. You’ll then reproduction the Acquire Shortcode.

An example purchase shortcode

You’ll then upload the shortcode to any submit or web page, or perhaps a widget house like your sidebar.

For extra main points, see our information on how to use shortcodes in WordPress.

The shortcode will upload a purchase order button. Every time a customer clicks in this button, it is going to upload the virtual obtain to their buying groceries cart. 

Product preview

The acquisition button may even become a checkout button. Clicking in this button will take the client to the Simple Virtual Downloads checkout, the place they may be able to input their fee knowledge and purchase their obtain.

For extra main points on methods to position the shortcode, you’ll be able to see our information on how to add a shortcode in WordPress.

BONUS – Equipment to Promote Extra Virtual Downloads

You’ve effectively added virtual downloads in your website! Your subsequent problem is convincing guests to shop for the ones downloads. 

That is the place WordPress plugins are available in.

Listed here are a few of our most sensible choices for plugins that let you promote extra virtual downloads. 

  • OptinMonster is the conversion optimization device available on the market. You’ll use it to create optin bureaucracy to develop your electronic mail record and convert guests into paying shoppers. It could possibly additionally reduce shopping cart abandonment.
  • All in One SEO is the best SEO plugin for WordPress and let you optimize your website for search engines like google and yahoo to get extra site visitors and gross sales.
  • MonsterInsights is the best Analytics solution for WordPress. It is helping you notice the place your guests are coming from and what they do to your website online, so you’ll be able to make selections and replace your business plan in line with actual information.
  • AffiliateWP let you succeed in an entire new target audience with affiliate marketing. AffiliateWP has the whole thing you wish to have to create your personal associates program, so other folks can advertise your merchandise to their target audience for a fee.
  • PushEngage is the best push notification software for WordPress. It means that you can ship personalised internet push notifications to let your shoppers learn about the whole thing from new virtual downloads, to important provides, or even unique coupon codes. 

FAQs About Promoting Virtual Downloads

Lots of our readers incessantly succeed in out to us with questions on promoting virtual downloads. We’ve attempted to respond to one of the crucial maximum steadily requested questions underneath.

1. Can I get started promoting virtual downloads without spending a dime? 

The Simple Virtual Downloads plugin is 100% loose. It has the whole thing you wish to have to begin promoting virtual downloads to your WordPress website online. 

Whilst Simple Virtual Downloads is loose, you’ll desire a area identify and internet webhosting account to run it which is able to value cash. 

As your small business grows, you might also need to improve to the pro version of Easy Digital Downloads. This complicated plugin comprises robust electronic mail advertising equipment, extra fee gateways, and reinforce for selling digital subscriptions with WordPress.

2. How a lot does it value to create a WordPress website online? 

It depends upon your marketing strategy and finances. You’ll get started with Bluehost for $2.75 monthly and use loose plugins and topics to restrict your prices. We propose a industry type the place you get started small after which spend cash as you begin to promote extra virtual downloads. 

For more info, see our article on how much it costs to build a WordPress website.

3. Can I additionally promote bodily merchandise? 

Completely! It’s now not ordinary for a a success industry to amplify into new spaces.

In spite of the identify, you’ll be able to use Simple Virtual Downloads to promote bodily merchandise. There’s even a Simple Shipping addon that provides delivery options to the Simple Virtual Downloads plugin. 

4. Will my shoppers’ virtual obtain hyperlinks expire?

Via default each and every virtual obtain hyperlink will expire after 24 hours. That is designed to prevent shoppers from sharing your hyperlinks, and even posting them publicly.

You’ll exchange this 24 hour cut-off date by means of going to Downloads » Settings on your WordPress dashboard. You’ll then click on on Misc » Record Downloads

The download expiration settings

Now, to find the Obtain Hyperlink Expiration box. Then merely kind within the collection of hours you’d just like the obtain hyperlink to be to be had earlier than it expires.

We are hoping that this instructional helped you discover ways to promote virtual downloads. You might also need to see those simple techniques to drive traffic to your new website, or see our knowledgeable comparability of the best live chat software for small companies.

If you happen to appreciated this text, then please subscribe to our YouTube Channel for WordPress video tutorials. You’ll additionally to find us on Twitter and Facebook.

The submit How to Sell Digital Downloads on WordPress (Beginner’s Guide) first seemed on WPBeginner.

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