If you’re within the advertising industry, you understand how essential emails are. Bettering gross sales, producing extra site visitors, and growing customized content material are only a few techniques to make use of electronic mail advertising campaigns to develop your small business. Some other folks in the market will attempt to let you know that electronic mail advertising is useless, and also you will have to center of attention on different equipment to achieve your shoppers. That’s hardly ever the case. In reality, 99% of folks test their electronic mail day-to-day. Should you aren’t using electronic mail advertising for your small business, you’re lacking the boat. On this submit, we’re going to turn you learn how to arrange electronic mail advertising campaigns on Cloudways with Divi web hosting — both the use of an electronic mail carrier, or with the FluentCRM plugin.

What’s Divi Website hosting by way of Cloudways?

Via our partnership with Cloudways, we offer a really perfect selection for web hosting your Divi web site. Divi web hosting by way of Cloudways is rapid, comes with some superb options equivalent to SSL certificates, bot coverage, backups, nice improve, and the power to put in Divi in a single click on. Along with the ones options, Cloudways has the power to maintain an enormous quantity of site visitors, because of being a cloud web hosting supplier. Moreover, you be able to configure your server so that you can maintain transactional and advertising emails by way of putting in your individual SMTP thru a number of supplier choices. Should you’re taking a look to spice up your small business thru electronic mail advertising campaigns, Cloudways has you lined.

Divi Hosting by Cloudways

Create Your Web site with Divi Website hosting by way of Cloudways

While you join Divi Website hosting with Cloudways, your server is optimized and able so that you can set up your new Divi web site. For this educational, we’ll think that you just’ve signed up for a Cloudways account and feature created a server.

First, login in your Cloudways account. Subsequent, click on the + icon in the primary menu. Subsequent, click on Upload Utility.

Add Cloudways application

Select your server from the dropdown menu, then click on Upload Utility.

Choose server add application

In any case, make a selection Divi Package deal from the dropdown menu, title your software, make a choice your challenge, then click on Upload Utility.

Choose the Divi Bundle

Usually, it’s going to take 2-3 mins to create your new software. As soon as the method is whole, you’ll have a contemporary WordPress website online with Divi pre-installed. Subsequent, we’ll speak about SMTP and the decisions you’ll need to arrange your electronic mail advertising campaigns in Cloudways.

What’s SMTP?

Easy Mail Switch Protocol (SMTP) is broadly regarded as the business same old for sending electronic mail messages around the web. SMTP makes use of authentication, which will increase the adjustments of your electronic mail messages being delivered effectively. When electronic mail advertising is a concern for your small business, it’s very important to select a excellent SMTP server that has the power to maintain prime quantity user-triggered emails. With out SMTP, your transactional and advertising emails may well be misplaced, costing you earnings. Fortunately, Cloudways gives integration with a number of of the best ranked SMTP electronic mail services and products — MailGun, Mandrill, Elastic Mail, and SendGrid. Moreover, we’ll display you learn how to use the SMTP mail add-on thru Cloudways. All are nice choices for electronic mail advertising campaigns in your Cloudways server.

How one can Select the Easiest E mail Advertising Marketing campaign Provider on Cloudways

It’s very important that you just determine the desires for your small business earlier than opting for an electronic mail carrier. First, ask your self what you need your electronic mail carrier to do for you. Do you require sending massive quantities of emails? Additionally, in case you have an ecommerce web site, that are meant to be weighed when taking into account a supplier. Let’s check out the e-mail services and products that simply combine into Cloudways to help you in you decide.


MailGun is a superb selection for the ones taking a look to ship a considerable amount of emails with prime deliverability charges. It integrates seamlessly with WordPress with little or no setup time, and is simple to configure in Cloudways. Moreover, MailGun is very scalable, permitting you to regulate your plan as your small business grows. That being stated, MailGun isn’t the very best to configure. It’s somewhat sophisticated, and calls for a while to regulate to.

MailGun email marketing campains Cloudways


SendGrid is an alternative choice to be had to you thru Cloudways. This is a extremely well-liked selection for entrepreneurs, and probably the most perfect in the marketplace. You’ll create and ship newsletters, delivery notifications, password resets, in addition to promotional emails. SendGrid is simple to combine into Cloudways, with out the will for any SMTP plugins. Should you aren’t certain whether or not to make use of MailGun or SendGrid, check out our comparability submit to lend a hand making a decision which one is best for you.

SendGrid email marketing campaigns Cloudways


Mandrill is an SMTP add-on this is equipped by way of Mailchimp. It aids in sending transactional emails, that are automatic emails used to ship ecommerce emails, in addition to account task similar emails. A few of its powerful options come with white-labeling, break up trying out, and target market control. Like MailGun and SendGrid, integrating Mandrill into WordPress is a simple solution to ship electronic mail advertising campaigns thru Cloudways.

Mandrill and Mailchimp email marketing campaigns Cloudways

Elastic E mail

Elastic E mail is a loose SMTP carrier that you’ll incorporate into your Cloudways account without problems. It has the aptitude to ship transactional emails, in addition to electronic mail automation duties. Moreover, there are key options integrated that can allow entrepreneurs and builders to construct their campaigns simply. Setup is fast, and lets you incorporate A/B trying out, electronic mail verification, developer equipment, and advertising automations. Elastic E mail is an to be had add-on in Cloudways, with plans beginning at .10¢ according to 1000 emails.

Elastic Email marketing campaigns Cloudways

Gmail by way of the Cloudways SMTP Upload-On

Finally, in case you have a smaller industry or freelance web site, Gmail is a viable possibility. Gmail gives its personal SMTP server, and is simple to arrange in Cloudways. A few of its options come with industry electronic mail, on-line garage, calendars, and extra. The one caveat to the use of Gmail is that you just’ll want to incorporate a paid carrier equivalent to Mailchimp so that you can ship newsletters, or promotional emails.

Surroundings Up SMTP for E mail Advertising Campaigns in Cloudways

Putting in place SMTP for electronic mail advertising is an easy procedure in Cloudways. After getting made up our minds the supplier you’d like to make use of, you’ll be sending emails out of your server in a short while. To get began, login in your Cloudways account and navigate to servers in the primary menu.

Choosing your server in Cloudways

Subsequent, beneath Server Control > SMTP, you’ll make a selection which supplier to make use of to your SMTP carrier. You’ll choose from your individual SMTP, or Elastic Mail. We’ll move over the choices for MailGun, Mandril, SendGrid, and Elastic Mail.

It’s essential to notice that with any of those configuration choices, you’ll want to have a website hooked up in Cloudways. And not using a hooked up area, your emails merely received’t be delivered.

Server management SMTP

Configuring MailGun for E mail Advertising Campaigns in Cloudways

Step one to combine MailGun with Cloudways is to get your MailGun SMTP credentials. To do that, log in in your MailGun account. Subsequent, navigate to sending within the navigation bar to the left. Select Domain names. In case you have a couple of area in MailGun, you’ll want to select the person who shall be tied in your software on Cloudways. On this educational, we’re the use of a sandbox account with a short lived area, so stay that during thoughts as we continue.

MailGun sending settings

Click on in your area to get the credentials. Select the SMTP possibility, then click on make a choice.

MailGun select SMTP

Reproduction the ideas offered to you, and save them to arrange your connection in Cloudways.

MailGun credentials

Head again over in your Cloudways account. Within the server control > SMTP display, make a choice Your Personal SMTP, then make a selection MailGun from the dropdown menu. Paste your MailGun username and password into the fields, then click on save.

Configure MailGun email marketing campaigns Cloudways

If you’ve hooked up MailGun, it’s a good suggestion to ship a check electronic mail to make sure the setup used to be a luck.

Configuring SendGrid for E mail Advertising Campaigns in Cloudways

To get began with connecting SendGrid to Cloudways, log in in your SendGrid account. Subsequent, click on on settings at the left navigation bar. Click on API Keys within the dropdown record.

SendGrid settings

You’ll want to create a brand new API key to make use of to glue Cloudways in your SendGrid account. Click on Create API Key.

Create API key SendGrid

First, create an API Key Identify. You’ll title this the rest you prefer. Below API Key Permissions, make a choice Complete Get right of entry to. In any case, click on Create & View.

SendGrid email marketing campaigns Cloudways API key

Click on to replicate your newly created API key, then click on executed. Remember to paste this somewhere else, as a result of we’ll want it within the upcoming steps.

Save your SendGrid API key

Head again over to Cloudways. Below server control > SMTP, make a selection Your Personal SMTP. Subsequent, make a choice SendGrid from the dropdown menu. Input your SendGrid username, which may well be an electronic mail deal with relying on how you place up your account. On the other hand, you’ll enter your new API key into the sector. Subsequent, input your SendGrid password. Should you used your API key because the username, use your SendGrid password right here. That being stated, in the event you used your username, enter your API key because the password. In any case, click on save.

Configure SendGrid email marketing campaigns Cloudways

As in the past discussed, it’s excellent apply to ship your self a check electronic mail to verify the entirety is about up appropriately.

Configuring Mandrill for E mail Advertising Campaigns

To get began, check in in your Mandrill account, or join a brand new one. Scroll all of the manner right down to the ground of the display and click on in your account icon.

Mandrill account icon

From the dropdown menu, make a choice Accounts & Billing.

Mandrill accounts & billing

Subsequent, click on on extras. Select API Keys within the dropdown menu.

Mandrill account extras

When the web page refreshes, scroll right down to Your API keys. Click on the Create a Mandrill API Key button.

Mandrill create a key for email marketing campaigns in Cloudways

You’ll be redirected to Mandrill. Click on the Log in the use of Mailchimp button.

Login to Mandrill

Mandrill will need you so as to add a website, in the event you haven’t already. To take action, click on arrange your sending area within the yellow bar on the best of your display. Kind to your area, and click on the +Upload button.

Add a domain to Mandrill

Editing Registrar DNS Data

Mandrill would require you to ensure possession of your area by way of including a couple of TXT data in your registrar’s DNS. First, you’ll upload a TXT report to ensure the area. Use TXT as the sort, @ because the title, and upload this as the worth:


Subsequent, you’ll want to upload a DKIM TXT report. Select TXT as the sort, use mandrill._domainkey.instance.com for the title, and upload this code for the worth:

v=DKIM1; okay=rsa; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQCrLHiExVd55zd/IQ/J/mRwSRMAocV/hMB3jXwaHH36d9NaVynQFYV8NaWi69c1veUtRzGt7yAioXqLj7Z4TeEUoOLgrKsn8YnckGs9i3B3tVFB+Ch/4mPhXWiNfNdynHWBcPcbJ8kjEQ2U8y78dHZj1YeRXXVvWob2OaKynO8/lQIDAQAB;

Word: you’ll want to change instance.com together with your area when including the DKIM report.

In any case, you’ll want to upload a SPF TXT report. Select TXT for the sort, @ because the title, and this as the worth:

v=spf1 come with:spf.mandrillapp.com ?all

Verify Mandrill DNS records

For this educational, we’ll use GoDaddy so as to add the data. Log in in your registrar and navigate in your area, then click on set up DNS.

Manage GoDaddy DNS

Upload the 3 TXT data indicated above. Now your DNS will have to have those 3 data:

GoDaddy TXT records

If you’ve added the data, head again to Mandrill to check your DNS settings. Click on the Take a look at DNS Settings button. If the entirety is right kind, you’ll see inexperienced test marks subsequent in your settings.

Test DNS settings

Now that your DNS is about up and able to move, we will create the API key and fasten Mandrill to Cloudways. Click on the +API Key button to generate a key.

Add a new Mandrill API key

We’ll want to clutch the SMTP person credentials in addition to the API key to finish the duty.

Mandrill credentials email marketing campaigns Cloudways

In any case, return to Cloudways. Select Your Personal SMTP from the primary dropdown, and Mandrill from the second one dropdown. You’ll put the rest you’d like within the username box. For this situation, we’ll use Mandrill. Subsequent, enter the API key you generated for the password. Click on save. Make sure to keep in mind to check your settings by way of sending out a check electronic mail.

Configure Mandrill email marketing campaigns Cloudways

Configuring Elastic Mail for E mail Advertising Campaigns in Cloudways

Putting in place Elastic E mail in Cloudway is the most straightforward possibility we’ve lined. Cloudways supplies direct integration with Elastic, so there are just a few steps to hide. First, you’ll want to upload Elastic E mail in your web hosting account. To do that, click on the grid icon in the primary menu, then make a selection Upload Ons from the dropdown menu.

Elastic Email marketing campaigns Cloudways

You’ll want to subscribe to Elastic E mail so that you can use it as your SMTP carrier. As in the past discussed, plans start at .10¢ for each and every 1000 emails you ship. Click on the pencil icon to allow Elastic E mail.

Choose Elastic Email

In any case, navigate to server control > SMTP. Within the dropdown menu, make a selection Elastic E mail. Then click on the allow button. As in the past famous, you’ll want to upload DNS data for DKIM and SPF in your area’s registrar as a way to use Elastic E mail in Cloudways.

Enable Elastic Email

Configuring the Cloudways SMTP Upload-On

Along with the use of probably the most suppliers indexed above, you’ll configure your individual SMTP thru Cloudways SMTP add-on capacity. It lets you herald any SMTP supplier you’d like One of the most best to configure is Gmail. Since they provide a integrated SMTP, Gmail may be very easy to configure.

To get began, you’ll want your Gmail login credentials, in addition to the server and port data that Gmail makes use of. Head to server control > SMTP. Like earlier than, make a selection Your Personal SMTP from the dropdown menu.

On the second one dropdown menu, make a selection Different. When the display refreshes, you’ll enter smtp.gmail.com for the server, and 587 for the port. Subsequent, use your gmail login electronic mail deal with for username. In any case, enter your gmail password within the password box. Click on save.

Gmail SMTP Setup

Connecting Your SMTP Server to FluentCRM

Now that we’ve got SMTP hooked up to the server, we wish to display you learn how to create electronic mail advertising campaigns on Cloudways with the FluentCRM plugin. FluentCRM is a self-hosted automation plugin for WordPress. You’ll do such things as set up buyer leads, create electronic mail campaigns, observe person actions, and extra, all from the WordPress dashboard.

FluentCRM for email marketing campaigns in Cloudways

FluentCRM is loose to take a look at, so there’s quite a few incentive to check it out. Should you fall in love with it — and we predict you could — a unmarried website online license is handiest $129. That’s an attractive excellent deal taking into account you’re getting a complete advertising resolution that’s simple to control, permits for touch segmentation, electronic mail sequencing, and electronic mail advertising automation to control your small business and your shoppers. Along with nice options, FluentCRM integrates with over 30 different plugins together with WooCommerce, LearnDash LMS, Simple Virtual Downloads, Zapier, and perfect of all, Divi.

Surroundings Up FluentCRM in Divi

First, release your new Divi website online and navigate to plugins within the WordPress admin panel. Subsequent, click on Upload New.

Add a new plugin

Subsequent, seek for FluentCRM within the seek bar. Click on Set up Now.

Install FluentCRM

If you turn on the plugin, you’re able to start out putting in your automations. Click on the FluentCRM tab within the WordPress dashboard.

FluentCRM dashboard

The use of the FluentSMTP Plugin

Moderately than the use of Cloudways to arrange your SMTP connection, you’ll at once attach your WordPress website online to SMTP by way of their FluentSMTP Plugin. The stairs are typically the similar as doing it server aspect. You’ll choose between MailGun, SendinBlue, SendGrid, Google Workspace, Amazon SES, and lots of others. This may well be a excellent possibility for you if you wish to arrange a distinct SMTP supplier on person packages inside Cloudways.

To arrange FluentSMTP, click on on FluentSMTP > Settings > SMTP/E mail Provider Settings within the WordPress dashboard. You’ll be triggered to put in the FluentSMTP plugin robotically. Click on Set up FluentSMTP Plugin (it’s loose). Sure, it’s loose.

Install FluentSMTP

Cloudways Makes It Simple to Setup E mail Advertising Campaigns

Cloudways gives a couple of techniques to arrange SMTP so that you can create electronic mail advertising campaigns. Via MailGun, Elastic Mail, SendGrid, and others, you’ll simply incorporate SMTP to create electronic mail automations, promotional mail, and extra. Moreover, with the superior functions of FluentCRM, you’ll forgo the will for added subscriptions equivalent to Mailchimp to have a full-service advertising automation setup with a particularly reasonable in advance value.

Which mail carrier supplier do you utilize in Cloudways? Tell us by way of leaving a remark underneath.

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