2021 is now long gone, and oh, boy — was once it ever a difficult yr for everybody! To various extents, everybody needed to stay alongside of a plague converting our conduct, enhancing the way we work, affecting our daily lives, and, in the long run, impacting how we feel.

For lots of, the tip of annually is an ideal time to seem again at what you’ve achieved and the place you’ll have failed, and — extra extensively — plan for the brand new yr forward of you and your corporation.

And that’s precisely what we’re doing right here on this weblog publish.

Sooner than diving in, we’d love to thank all of our customers for trusting Kinsta and opting for us to host their businesses, like WooCommerce stores, high-trafficked publications, and agency sites. And that’s simply to call some of the many industry sorts we’re satisfied to strengthen.

A public notice of appreciation wouldn’t be whole with out a honest “thanks” devoted to all our readers, fans, audience, and listeners. In 2021, we launched into adventures with new channels (extra in this underneath), and we had the chance to succeed in new audiences, get to grasp, and have interaction with them. Thanks concerned about being so proactive!

We thanks on behalf of the workforce participants at Kinsta. Our colleagues and buddies make Kinsta imaginable and supply you the easiest internet hosting enjoy you’ll get at the present time. You’ll get to grasp them by means of looking at our About page.

Now, it’s time to percentage some in point of fact fascinating information and stats about 2021 at Kinsta.

Are you able? Let’s bounce in!

Buyer Base and Income Expansion

In 2021, our buyer base has grown by means of over 41.8% when in comparison to the former yr! March was once by means of some distance our busiest month ever with regards to new buyer signups. Kinsta now serves more than 22,500 customers from everywhere in the global.

A blue line graph showing Kinsta's steady base growth from Jan '21 through Nov '21.
Buyer base expansion in 2021

Some may suppose: extra shoppers manner extra money! And so they wouldn’t be fallacious one bit.

In 2021, Kinsta noticed a resounding 47% building up in income in comparison to 2020. To position issues into point of view, by means of the tip of the yr, our routine income was once roughly 60 occasions what it was once on the finish of 2015.

A blue line graph showing Kinsta's steady revenue growth from Jan '21 through Nov '21.
Kinsta’s income expansion in 2021

PHP Model of Websites Hosted at Kinsta

To serve up some juicy knowledge, right here’s the abstract of which PHP variations had been the most typical amongst Kinsta shoppers in 2021:

  • 94% have been the usage of PHP 7.4
  • 5% have been the usage of PHP 8.0
  • 0.1% have been the usage of PHP 8.1

Kinsta helps PHP 8.1 on all environments. Each and every new PHP model comes with efficiency enhancements. That’s why we inspire everybody to upgrade to the latest PHP version to be had on their staging web site in the beginning, to check issues out and spot enhancements for themselves.

We make this process super easy through MyKinsta!

What in regards to the most-used WordPress versions amongst Kinsta shoppers? Let’s check out the ones numbers subsequent.

WordPress Variations Utilized by Kinsta Shoppers

A pie chart showing the top 10 WP versions of Kinsta customers, sorted by unique sitename, with version 5.8.2 taking the largest section at 70.04%.
Best 10 WordPress variations utilized by Kinsta shoppers in 2021

At a look, you’ll see that WordPress 5.8.2 sits on the very most sensible of our chart (70.04% of web sites hosted), adopted by means of WordPress 5.7.4 (7.81%), with WordPress 5.8.1 (4.72%) in 3rd position.

And listed here are some further stats at the knowledge we delivered each and every month:

  • 50 billion HTTP requests served thru Kinsta
  • 1.9 petabytes of information served by means of Kinsta
  • 17+ billion HTTP requests served during the integrated CDN
  • 760+ terabytes of information served by means of the built-in CDN

Kinsta Give a boost to, You Say? Unprecedented

One in every of Kinsta’s pillars — our North Famous person — has all the time been our determination to offering improbable buyer strengthen. When shoppers succeed in out and ask for assist, we’ll do the whole thing we will to ensure there’s a an expert Give a boost to Engineer to be had to help.

Let’s check out what knowledge from precise shoppers tells us and spot how they rated our strengthen in 2021.

A green horizontal bar graph showing Kinsta's 97% conversation ratings by month in 2021.
Kinsta’s dialog scores in 2021

We’ve averaged round a 97% certain dialog score all yr (as with the former yr). This tells us we’re doing an excellent process at supporting our shoppers.

However hang on a minute — there are extra statistics about Kinsta’s strengthen efforts in 2021 I’d love to percentage:

  • 146,658 strengthen conversations spoke back to (up from 105,182 as recorded in 2020)
  • The median first reaction time was once 1:22s (down from 1:40 as recorded in 2020)
  • The median time to near was once 43:37s (down from 43:55 as recorded in 2020)
  • The median certain score was once 97% (identical as 2020)
  • 4 p.m. UTC was once our busiest time in strengthen (identical as 2020)
  • The Malware and Abuse workforce treated 5,142 circumstances of junk mail/malware/terms-of-service violations
  • The Migrations team moved over 8,500 websites to our platform
A blue bar graph showing Kinsta's median first response time by month throughout 2021.
Kinsta’s median first reaction occasions in 2021

To verify we’re in a position to handle all shoppers promptly and successfully, in 2021, we employed 25 further strengthen engineers (whilst in 2020 we employed 15 strengthen engineers). Kinsta support is to be had in English 24/7/365 and, because of our bilingual Give a boost to Engineers, we’re additionally in a position to help shoppers in different different languages.

The multilingual strengthen time table is as follows:

  • Spanish strengthen is to be had weekdays between 2 p.m. and 12 a.m. UTC. 🇪🇸
  • French strengthen is to be had weekdays between 6 a.m. and 5 p.m. UTC. 🇫🇷
  • German strengthen is now not to be had.
  • Italian strengthen is to be had weekdays between 8 a.m. and four p.m. UTC. 🇮🇹
  • Portuguese strengthen is to be had weekdays between 9 a.m. and 5 p.m. UTC 🇵🇹

We’re all the time looking for extra gifted Engineers to enroll in our workforce. Should you’re , check out our Careers page.

We really feel fortunate and privileged to be serving such wonderful shoppers. And it in point of fact warms our hearts studying how a lot they respect what we do and the assist they obtain from us:

A Twitter screenshot from @AaronCrunch that says "Everything people say about @kinsta support is true. Straight 100." Includes an image of a smiling Minion from the movie Despicable Me.

A Twitter screenshot from @RyanTheCLoser that says "@kinsta your support is so so so so so so so so so so so so so so so goooooooooooooooooooooooooooooooooood ♥♥".

A Twitter screenshot from @WeBuyPinball that says

Shout-outs and an enormous “Thanks!” to our unbelievable Give a boost to and Sysadmin groups for his or her paintings!

Crew Growth Grew by means of 64% — No Slowing Down

We started the yr with 158 workforce participants. Now, we lately have 259 gifted workforce participants unfold around the globe! The HR workforce has been busy with this 64% building up, together with welcoming some new roles to our personal workforce.

This yr we’ve additionally introduced our Occupation Construction program, with a groovy $1,000 consistent with yr to spend on bettering our workforce member’s abilities, plus occupation conversations taking place ceaselessly right through the yr. We additionally introduced our Management Construction program to beef up our managers’ talent units, offering additional equipment that they’ll wish to supply an atmosphere wherein execs flourish.

It was once additionally very flattering to have made the checklist of the Best Places to Work for far off groups. What’s extra, our workforce member NPS pulse surveys have proven a gradual score of over 80 (which, if your NPS scores, you’ll know is outstandingly just right!).

Kinstanians sharing why they love working at Kinsta
Balazs, Product Proprietor, sharing why he loves operating at Kinsta
Kinstanians sharing why they love working at Kinsta
Andrea, VP of Advertising, sharing why she loves operating at Kinsta
Kinstanians sharing why they love working at Kinsta
Roger, Head of Shopper Enjoy, sharing why he loves operating at Kinsta

We’re nonetheless rising, so be sure you consult with and/or bookmark our Careers page when you’re concerned about becoming a member of us!

Connecting and Supporting WordPress Communities Across the International

Very similar to 2020, final yr noticed a lot of in-person occasions get canceled/postponed or moved to digital occasions. Kinsta has all the time actively supported WordPress communities around the globe, and 2021 was once no exception.

Austria WordPress Meetup
Austria WordPress Meetup
Vienna WordPress Meetup
Vienna WordPress Meetup
Mexico City WordPress Meetup
Mexico City WordPress Meetup
Lille WordPress Meetup
Lille WordPress Meetup


Even supposing we’ve mentioned good-bye to 2021, it would nonetheless take just a little longer prior to we will attend in-person occasions safely. Will 2022 after all be the yr?

Let’s hope so — we will’t pressure sufficient how a lot we’re having a look ahead to assembly everybody and chatting about WordPress, website speed, SEO strategy, or the rest, once in-person occasions are imaginable once more!

Function Updates and Adjustments in 2021

In 2021, our engineers and construction groups have been somewhat busy. We’ve put in combination an inventory of the important thing function updates and adjustments we rolled out final yr so you’ll see how some distance forward we leaped (be sure you subscribe to our newsletter to by no means pass over an replace).

Cloudflare Integration (New CDN, Endeavor-level Safety, Wildcard SSLs Give a boost to)

The largest replace in 2021 was once, indubitably, integrating Cloudflare into our Kinsta hosting solutions and making it to be had at no further value to all shoppers throughout all plans.

Illustration of small human figures sitting on a giant laptop, the screen of which shows another figure lounging on a yellow cloud.

Due to this enhancement to our tech stack and server structure, Kinsta shoppers lately benefit from an enterprise-level firewall with incorporated DDoS protection, HTTP/3 support, wildcard SSLs, and the high-performance Kinsta CDN, which is powered by means of Cloudflare’s international community spanning just about 200 towns in additional than 100 nations.

Right through our efficiency benchmark assessments, we noticed as much as a 44% aid in web page load time in websites the usage of Kinsta CDN, when put next to people who weren’t the usage of it. Should you haven’t but, be sure you enable Kinsta CDN for your web site.


We’ve been paying attention to our shoppers’ comments right here at Kinsta since day one. And one of the vital widespread requests we’ve had was once to offer extra equipment for builders to make their paintings (and their lives) more uncomplicated.

In 2020, we launched Kinsta APM, our tough integrated software for application performance monitoring. In 2021, we launched DevKinsta, our forever-free native WordPress construction suite of equipment. We made it to be had for macOS, Home windows, and Ubuntu.

Some of the biggest issues about Devkinsta is its community forum, the place customers percentage pointers, speak about how they’re the usage of DevKinsta, and feature a option to elevate problems without delay with us.

Signal Up For the E-newsletter

To make use of DevKinsta, you don’t wish to be a Kinsta buyer, so be at liberty to download it and provides it a take a look at — 16,500+ different builders have already!

5 New Knowledge Heart Places

Striking your web site as shut as imaginable in your shoppers and customers is among the maximum necessary elements to making improvements to your pages’ load occasions and decreasing latency.

A flat map of the earth's continents in solid light gray, with purple location points across all of them, showing Kinsta's data centers.
Kinsta’s international knowledge facilities

In 2021, we added 5 new Google Cloud data center locations. You’ll now choose between 29 general places:

  • Changhua County, Taiwan (asia-east1)
  • Hong Kong (asia-east2)
  • Tokyo, Japan (asia-northeast1)
  • Osaka, Japan (asia-northeast2)
  • Seoul, South Korea (asia-northeast3)
  • Mumbai, India (asia-south1)
  • Delhi, India (asia-south2) — New!
  • Jurong West, Singapore (asia-southeast1)
  • Jakarta, Indonesia (asia-southeast2)
  • Sydney, Australia (australia-southeast1)
  • Melbourne, Australia (australia-southeast2) — New!
  • Warsaw, Poland (europe-central2) — New!
  • Hamina, Finland (europe-north1)
  • St. Ghislain, Belgium (europe-west1)
  • London, United Kingdom (europe-west2)
  • Frankfurt, Germany (europe-west3)
  • Eemshaven, Netherlands (europe-west4)
  • Zurich, Switzerland, (europe-west6)
  • Montréal, Canada (northamerica-northeast1)
  • Toronto, Canada (northamerica-northeast2) — New!
  • São Paulo, Brazil (southamerica-east1)
  • Santiago, Chile (southamerica-west1) — New!
  • Council Bluffs, Iowa, USA (us-central1)
  • Moncks Nook, South Carolina, USA (us-east1)
  • Ashburn, Virginia, USA (us-east4)
  • The Dalles, Oregon, USA (us-west1)
  • Los Angeles, California, USA (us-west2)
  • Salt Lake Town, Utah, USA (us-west3)
  • Las Vegas, Nevada, USA (us-west4)

Limitless Unfastened Fundamental WordPress Migrations

We’ve all the time asserted that converting host suppliers must be as simple as filing a price ticket to strengthen.

A screenshot of MyKinsta's
Filing a MyKinsta migration request

In 2021, we put our imaginative and prescient into observe and presented a large trade to what number of (and from which) internet hosting suppliers you’ll request a loose fundamental migration from.

In particular, all new shoppers and present ones can now request unlimited basic WordPress migrations at no cost, each and every time they want one, without reference to which internet hosting supplier they’ll want the web site migrated from.

To request your loose fundamental migrations, you must:

  1. Create an account (when you’re a brand new buyer).
  2. Make your request without delay thru MyKinsta, following the stairs defined in our documentation, in line with whether or not you’re soliciting for migrations from another hosting provider or from a backup file.

Selective Push

Some of the options maximum favored by means of our shoppers is Kinsta’s one-click staging environments, which come free of charge on all plans. In 2021, we made those much more helpful by means of enriching them with Selective Push functionality.

A screenshot of MyKinsta's Selective Push screen, showing options for a site that's about to be pushed live from staging.
Kinsta’s Selective Push function

Due to the Selective Push function, you’ll have extra granular keep watch over on what you’ll push reside. Actually, you’ll make a selection to:

Further Updates

Along with all the primary function updates and adjustments discussed above, right here’s an inventory of a couple of further function bulletins. As you’ll see, our Construction, Engineering, and MyKinsta groups had been somewhat busy!

The Kinsta Evaluations Are In

The most efficient praise lets ever obtain as a internet hosting corporate is understanding that Kinsta has helped a buyer’s industry be triumphant and has given them peace of thoughts.

We really feel lucky to obtain hundreds of those evaluations from shoppers around the globe who’ve shared their Kinsta enjoy and the SEO, speed, and security benefits they’ve observed after making the transfer.

Suffering with downtime and WordPress issues? Kinsta is the internet hosting answer designed to save lots of you time! Check out our features

An online review by LL that's titled

An online review by Owen George that's titled

An online review by Dan Groch that's titled

You’ll learn extra Kinsta reviews on G2, Trustpilot, and Google.

Extra Content material, Extra Codecs

If 2020 was once the yr wherein we examined the waters with movies by means of launching our YouTube channel, 2021 is its dual in spirit, as we launched into a brand new (and in point of fact thrilling) quest with Opposite Engineered, Kinsta’s industry and tech podcast!

Opposite Engineered

Introduced in 2021 and hosted by means of Jon Penland, Leader Working Officer at Kinsta, Reverse Engineered is our podcast the place marketers from firms like Google, Databox, Pentagram, eWebinar, and extra percentage their wins, losses, and industry tales.

Beneath, for instance, you’ll get to listen to from Austin Ginder, who’s a solo developer managing greater than 1,300 WordPress web sites on his personal:

After we heard Austin’s tale, we have been blown away, and we simply knew it might passion our wider target market!

Should you’d love to concentrate and watch extra tales from one of the most most provoking and good voices within the tech business, be sure you music in and subscribe to Opposite Engineered:

Pssst… we’re operating at the upcoming Season 2 of RE, however you didn’t listen it from me! 😉

Kinsta’s YouTube Channel

A screenshot of Kinsta's YouTube Channel with the headline
Kinsta’s YouTube channel

It’s been just a little greater than a yr since we introduced our YouTube channel. 2021 was once the yr wherein we effectively began construction a video neighborhood and put to make use of our enjoy with YouTube SEO.

A teal bar graph showing the steady growth of Kinsta's YouTube channel from Oct 2020 through Jan 2022.
Kinsta’s channel expansion in 2021

As you’ll see, 2021 has been marked by means of an ongoing upward pattern with regards to expansion for our channel. That’s the results of our large dedication to and teamwork in generating top of the range and helpful content material, which maximum of our audience appear to comprehend.

Since movies supply an impressive option to be in contact, we’ll needless to say stay that specialize in them this yr and one day.

In reality, I can’t watch for everybody to look what we’ve been cooking prior to now few months with regards to new movies! To be sure you received’t pass over the ones and the entire useful tutorials we ceaselessly put up, be sure you subscribe to our YouTube channel.

How A lot We Revealed in 2021

Who want to understand how a lot content material we printed final yr?

I see numerous fingers within the air, so… right here is going:

  • New Weblog Posts: 181
  • New Wisdom Base Articles: 64
  • Assist Heart Articles: 149
  • New Movies: 202
  • New Touchdown Pages: 50+
  • New Case Research: 9
  • New Function Updates: 15
  • New Ebooks: 7
  • Weekly Newsletters: 51

This checklist doesn’t consider the entire content material updates printed right through 2021. Kinsta’s content material system helps to keep pushing its limits additional annually.

The quantity above provides you with a partial view of what number of items of content material we have been in a position to provide as they’re all associated with our primary web site (kinsta.com) and written in English. Kinsta, regardless that, additionally serves audiences that don’t talk English.

That’s the place our International Growth workforce and translators, with their immense workload and energy, have stepped in to assist ship content material in different languages that aren’t English. Right here underneath, you’ll see how a lot content material the International Growth produced (combining all languages Kinsta is to be had in):

A pie chart of Kinsta's publications in 2021, separated by language.
Kinsta’s 2021 publications by means of language
  • Weblog posts: 4,796
  • Wisdom Bases: 1,801
  • Function Updates: 526
  • Touchdown Pages: 847

Shall we by no means thank they all sufficient for his or her paintings and their assist in making certain our content material reaches customers who don’t talk English.

Maximum-Learn Articles of 2021

So to get the total image, on most sensible of the amount, let me percentage with you which of them written content material items carried out the most efficient.

Best 10 Weblog Posts

  1. How to Fix Your Connection is Not Private Error in Chrome (18 Tips)
  2. How to Fix a 502 Bad Gateway Error on Your WordPress Site
  3. 22 Alternative Search Engines to Use
  4. How to Use the Gmail SMTP Server to Send Emails for Free
  5. How to Fix the ERR_CONNECTION_TIMED_OUT Error (Step by Step)
  6. 13 Ways to Find Someone’s Email Address (Level Up Your Outreach Game)
  7. How to Fix the ERR_CONNECTION_REFUSED Error in Chrome (9 Tips)
  8. How to Fix the 504 Gateway Timeout Error on Your WordPress Site
  9. How to Fix The ERR_TOO_MANY_REDIRECTS Error
  10. How to Fix the 405 Method Not Allowed Error on Your WordPress Site

Best 10 Wisdom Base Articles

  2. How to the Fix ‘DNS Server Not Responding’ Error on Windows and Mac
  4. 10 Ways to Fix the NET::ERR_CERT_DATE_INVALID Error
  5. How to Fix a 400 Bad Request Error [Causes and Fixes]
  6. How to Fix the SSH “Connection Refused” Error
  7. How to Fix the “SSL Handshake Failed” Error (5 Methods)
  8. How to Clear Cache for All Major Browsers
  9. How to Fix the ERR_SSL_PROTOCOL_ERROR
  10. How to Fix the NET::ERR_CERT_COMMON_NAME_INVALID Error

What to Be expecting in 2022

Did you revel in this deep dive into Kinsta’s 2021? Hope so!

However, howdy, the brand new yr has began already, and even supposing I will be able to’t spill the beans and percentage the whole thing we’ll be introducing in 2022 — which, believe me, will likely be exceptional! — I’m satisfied to provide you with a sneak peek.

Sooner and Extra Protected Web pages

Edge computing supplies never-ending alternatives to enhance our internet hosting platform and, by means of extension, our choices to our shoppers.

2022 would be the yr wherein your web sites, without reference to how small or giant they’re, will have the benefit of large efficiency boosts because of the advent of edge caching, the chance to cache static pages, higher optimization of belongings (minification), and a lot more.

Extra Answers to Assist Shoppers Develop Their Industry

We care about our shoppers, and we all the time attempt to strengthen them at our very best. This implies we regularly introduce new tools and features; we promptly respond to their strengthen requests; we put up tutorials and tips; and we stay our documentation swish.

2022 would be the yr wherein we’ll be handing over new and extra explicit answers to assist builders, agencies, and companies thrive on-line.

What Else?

Neatly, suffice to mention that 2022 would be the yr wherein Kinsta’s going to innovate past anything else you’ve come to be expecting from a WordPress host!

We’d love to listen to from our shoppers about what Kinsta options or posts helped them probably the most in 2021. Remark to percentage yours! We respect your persisted strengthen and we’re all the time having a look ahead to listening to from you.

Right here’s to an excellent begin to 2022!

The publish Looking Back at 2021 — Kinsta Year in Review gave the impression first on Kinsta®.

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