Common Analytics is out and Google Analytics 4 is the way in which ahead. In step with the days, our unfastened Beehive plugin now integrates with GA4. Be informed extra concerning the integration and the benefits of Google’s new analytics overlord.

Previous this 12 months, Google introduced that Google Analytics 4 might be completely changing the a lot cherished Common Analytics from July 1, 2023.

When you’re the use of Common Analytics and haven’t already converted to the brand new GA4, we’ll provide the important information on what must be carried out.

Plus, we’ll additionally discuss one of the very best GA4 options and the way it now simply integrates with our unfastened Beehive plugin.

Proceed studying, or bounce forward the use of those hyperlinks:

How To Attach Google Analytics 4 To Beehive

Since its inception, Beehive has been tightly built-in with Google Analytics – and as of the plugin’s latest free up, now caters to GA4.

It provides a customizable GA dashboard to WordPress, so monitoring consumer habits can also be carried out from one handy location.

Beehive stats UI GA4
GA4 stats in Beehive’s UI; a factor of attractiveness.

As already discussed, connecting Google Analytics 4 to Beehive is fast and simple.

There are two alternative ways to attach:

  1. Direct with Google – makes use of Google’s shared API to show monitoring statistics to your web site’s wp-admin.
  2. By the use of GA’s Dimension ID – permits information to be despatched to a GA account belongings.

As soon as hooked up, Beehive makes all your maximum essential stats to be had to you at a look – out of your most-visited pages on your most-popular referral platforms, and extra.

Need a complete evaluate of the plugin’s maximum tough gear and lines?

Learn our how one can get essentially the most out of Beehive article.

Now that you simply’re all set together with your Beehive integration, let’s duvet one of the very best options GA4 brings to the desk, that Common Analytics does now not.

Google Analytics 4 Vs. Common Analytics – What You Want To Know

Why is Google Sunsetting Common Analytics?

The most important reason why Google is discontinuing Common Analytics is that UA used to be initially constructed to report-on and observe unbiased periods, moderately than taking into consideration the a couple of contact issues guests may have with any given web site.

Google idea this system of dimension and reporting used to be old-fashioned, and it’s the place Google Analytics 4 comes into the image.

As a result of GA4 alternatively, runs around the internet, apps, and doesn’t depend completely on cookies. It additionally makes use of an event-based fashion to ship extra correct, user-based reporting.

What’s an event-based fashion?

In keeping with Google: “An occasion lets you measure a definite consumer interplay on a web site or app.”

For instance: Loading a web page, clicking a hyperlink, and finishing a purchase order – those are all interactions you’ll be able to measure with occasions.

GA4 Reports Snapshot
GA4 Reviews Snapshot.

After all GA4 is much more privacy-focused than UA, for instance, it does now not retailer consumer IP addresses.

Upgrading Common Analytics Houses To Google Analytics 4

Google Analytics 4 is now the default for all new homes created to your Google Analytics account.

And relying at the date you created a GA belongings, you might or won’t want to improve it.

Extra in particular:

  • When you created your own home ahead of October 14, 2020, you’re most probably the use of a Common Analytics belongings.
  • When you created your own home after October 14, 2020, you’re most probably the use of a Google Analytics 4 belongings already (no motion is needed).

However you’ll be able to additionally create a brand new GA4 belongings from an present Common Analytics belongings and they are going to be properly built-in.

If you want assist, Google has put in combination this detailed information on switching to GA4 and upgrading homes.

Monitoring Hyperlink Clicks in Google Analytics 4 Vs. Common Analytics

With regards to button and hyperlink monitoring a large drawback with Common Analytics is that it tracks information in keeping with pageviews and calls for the assistance of Google Tag Supervisor – a device that may be time-consuming and complex for more recent customers.

GA4 alternatively, is in keeping with completely other monitoring protocols and is constructed to take care of occasion monitoring out-of-the-box.

Enhanced measurements in Events
Enhanced measurements in Occasions.

Some occasions will nonetheless require the assistance of GTM to trace correctly, however maximum can also be treated immediately with GA4 (e.g., hyperlink click on monitoring).

Does Google Analytics 4 paintings with Knowledge Studio?

The relationship with Knowledge Studio is a important part for GA customers.

GA4 connects with Knowledge Studio in precisely the similar method that UA does. Even higher, new GA4 studies have extra information visualization choices in Knowledge Studio.

If you need extra reporting choices you’ll be able to additionally use BigQuery, which is freely integrated with GA4 and will take your insights to the following stage.

A abstract of the important thing GA4 options and variations:

  • Makes use of occasions as a substitute of session-based information
  • Comprises privateness controls (cookie-less dimension, behavioral & conversion modeling)
  • Predictive functions be offering steering with out complicated fashions
  • Direct integrations to media platforms assist power movements for your web site or app

Hanging Google Analytics 4 to Paintings for You

Getting insights into the buyer adventure and funneling that into the expansion of a trade may be very tough knowledge to have at your fingertips.

Unharness the ability of your internet and app information from the trade chief in analytics, by way of placing GA4 immediately to your WordPress dashboard with Beehive.

Set up Beehive without spending a dime, or join the unfastened WPMU DEV plan, which incorporates Beehive, plus an entire suite of WP plugins and web site control gear.

WordPress Developers

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