Occasionally, once I stumble throughout sure WordPress merchandise in our industry sphere (extra with plugins than with issues) I believe to myself: “I guess that the brand/icon/featured symbol/homepage design for this one used to be both created by way of the similar one that coded the product, or most likely via a Fiverr gig”. In the future, after having mentioned this to myself one time too many I determined that perhaps there’s one thing we, at Freemius, can do to shrink this phenomenon.

Why Is Nonexpert Branding So Unhealthy?

A product’s design and branding are an important for its luck. When it comes to WordPress plugins and issues it normally comprises:

  • Emblem
  • Icon (for the WP admin menu merchandise)
  • A featured symbol (for the WordPress.org repository)
  • Social media quilt symbol design
  • Homepage design
  • Advertising and marketing Emails
  • Non-compulsory: a mascot personality

From my huge enjoy within the industrial WordPress merchandise sphere, I’ve realized that branding which doesn’t glance skilled can very simply alienate other folks from even testing the product in the back of it. This, clearly, has an excessively unhealthy direct affect at the product’s gross sales, profit, and total luck.

Possible customers have come to be expecting a definite stage of glance & really feel from industrial (or even from open-source) merchandise by way of now, and in case your product’s branding does no longer exhibit that feeling of professionalism inside the first 3 seconds they see it, then you definitely aren’t more likely to win them as customers.

We Need To Professionalize Branding In The WordPress Neighborhood

Because the CEO of Freemius, I at all times check out to think about new tactics during which our corporate can permit WordPress builders to focal point extra on coding their precise product and no more on what I love to name the “meta” sides of working their WordPress plugin or theme store. When a passionate WordPress developer tries to craft a advertising and marketing e-mail or create a canopy for his or her product’s Twitter profile web page – the consequences are most likely going to resemble the UI of a central authority web page from the 90’s constructed with Microsoft FrontPage and are almost definitely no longer going to have the impact they had been hoping for.

As well as, I consider that point is one thing lets all use extra of, and because it isn’t imaginable to dominate each and every box of experience when working a a hit on-line WordPress product industry, a developer will have to focal point on growing. Design & branding? Let a qualified fashion designer do this for you.

That’s why we’re launching the “We Got Your Back” program, which can assist put in force simply that, via a very easy perks desk we’ve get a hold of:

It’s so simple as it may well get: the upper your gross profit with Freemius the extra significant the perk you might be entitled to say from us, without charge.

We can allocate an achieved high-end fashion designer who will paintings immediately with you, the product proprietor, serving to place your logo well and based on your product’s calls for and desires, which can draw in higher consumers and build up your bottom-line. Someday, we plan so as to add perks like search engine optimization audits, conversion price optimization, pricing optimization, or even reductions for common services and products within the WP plugins and issues group.

Should you’re prepared to understand what would possibly one of the designs seem like, we now have in fact been operating on a pilot for this program for relatively a while now, and feature about 15 merchandise onboard:

A few of the ones WordPress product house owners have already won the asked belongings and are the usage of their customized designs on their industrial internet sites as you’re studying this. Listed here are only some examples:

  • Emblem designs:
Simple Giveaways Plugin WP Static Site Generator WP Frontend Admin Plugin


  • Advertising and marketing emails designs:
Simple Giveaways Plugin WP Security Audit Log Plugin

However My Dad Instructed Me There Are No Loose Foods!

Should you’re asking of yourself “why would Freemius give me unfastened perks & items if I most effective make extra gross sales and profit?” then you definitely’re completely proper to be questioning about that. As a businessman, I will be able to inform you that whoever taught you that there are not any unfastened foods used to be no longer incorrect! With that during thoughts, the cause of which, on this case, we ARE making a gift of “unfastened foods” has to do with our industry style: Should you’ve ever heard of Freemius you’ll know that we base our industry at the revenue-share style, this means that that Freemius takes a reduce out of every sale made via our eCommerce platform. So, the extra gross sales our companions (the WordPress product dealers who promote with us) make – the extra money we make. We’re in reality on this along with our dealers, so if we will assist them turn into extra a hit by way of ramping up their product’s design & branding we’re successfully serving to ourselves turn into extra a hit.

Sign up for The Program

If this seems to be and sounds attention-grabbing to you, and you’re feeling like your WordPress product may use the re-branding, or perhaps you simply really feel like you might want to use some common recommendation from design mavens about your product – then take a look at and practice to the “We Were given Your Again” program:

E-mail perks@freemius.com the usage of the topic “Please scratch my again” and come with the next information:

  1. Your product(s) title(s) and Freemius ID(s)
  2. Your merchandise’ general gross sum (you’ll take a look at that for your Freemius Dashboard by way of converting the from-date to the date you began to promote with Freemius)
  3. The perks that pastime you to your product industry

And if you happen to’re nonetheless no longer the usage of Freemius to promote your WordPress plugin or theme – believe doing so. We take a in reality excellent care of our companions.

Vova Feldman

Vova Feldman is a serial entrepreneur, complete stack developer, and the founding father of Freemius, a monetization platform that empowers WordPress plugin and theme builders to construct wealthy subscription-based companies. P.S. Love to discover ways to promote plugins within the subscription financial system? Take a look at this unfastened WordPress Plugin Business Book.

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