There are virtually unending makes use of for paperwork.

You’ll be able to build an email list, register new users, or solicit feedback out of your shoppers. With the best equipment, you’ll be able to even analyze your shape responses to be informed extra about your target market.

Probably the most most straightforward techniques to create paperwork is to make use of Google Bureaucracy. Google Bureaucracy is an all-purpose shape builder that folks and companies can use free of charge.

However is Google Bureaucracy just right sufficient for your corporation? Google Bureaucracy don’t have essentially the most polished look, and different shape developers have options that Google Bureaucracy lacks.

This text introduces 16 Google Bureaucracy choices and provides you with the guidelines you want to pick out the most productive one.

Evaluate of Google Bureaucracy

The very first thing you must find out about Google Bureaucracy is that it’s at no cost.

That’s a large draw for lots of small companies. Whilst Google Bureaucracy competition regularly have a unfastened model, they make you pay extra for top rate options. Google doesn’t.

Google Bureaucracy may be fast and simple to make use of. If you want to get a kind in a position to head in a couple of mins, it’s an ideal preference.

Let’s take a better have a look at Google Bureaucracy’ options.

Creating a form in Google Forms
Making a Google Shape

Templates and Design

Google gives 17 templates you’ll be able to use to design your paperwork. You’ll be able to additionally upload your personal image on the most sensible of the shape or select a colour scheme.

Sorts of Questions and Common sense

Google gives 9 other query varieties, together with:

  • Quick solution
  • Paragraph
  • A couple of preference
  • Report add
  • Linear scale
  • A couple of preference grid
  • Checkbox grid
  • Date
  • Time

You’ll be able to additionally use elementary conditional good judgment. For instance, if a survey taker selects possibility A, they pass to query two, but when they make a selection possibility B, they bounce instantly to query six.


As the shape submissions roll in, you’ll be able to view the e-mail addresses of who stuffed it out (in the event you required that), graphs of the multiple-choice responses, and lists of the written solutions.


One good thing about Google Bureaucracy over different answers is its easy integration with Google Sheets. With only a few clicks, you’ll be able to create a Google Sheet spreadsheet of your shape effects. This spreadsheet will routinely replace with new responses.

You’ll be able to additionally prolong the features of Google Bureaucracy with add-ons from the Bureaucracy add-on retailer. For instance, one add-on means that you can upload a timer on your shape to present humans a timed quiz, and any other closes the shape to new responses after a undeniable collection of submissions.


Like we stated, it’s unfastened!

Google Bureaucracy may be to be had for companies as a part of Google Workspace (which is what we use at Kinsta for our inside processes). Its worth begins at $6 in keeping with consumer per thirty days. The model of Google Bureaucracy integrated in Workspace is equal to the unfastened model.

Whether you’re building an email list or soliciting feedback from your customers, forms are an easy way to learn more about your audience. ✅ Find 15 Google Forms alternatives in this helpful guide 👇Click to Tweet

Why Do You Desire a Google Bureaucracy Selection?

If Google Bureaucracy is so nice, why would you want an alternate?

There’s definitely that Google Bureaucracy is likely one of the most straightforward and maximum reasonably priced choices for paperwork. Nevertheless it has obstacles.

Its competition could also be costlier, however a few of them additionally help you create paperwork that glance higher, be offering extra query varieties, or analyze your information extra completely.

Listed below are the principle obstacles of Google Bureaucracy.

Templates and Design

Google Bureaucracy templates all glance beautiful equivalent. You’ll be able to alternate the colours a little bit and upload photographs and movies. However some Google Bureaucracy competition permit for extra customization.

Safety and Junk mail Coverage

Google has some options to stay junk mail from your shape responses, however others do extra.


Some Google Bureaucracy choices permit extra customization of your stories and dashboards or help you export the knowledge into extra codecs.

Fee Integration

If you want to assemble bills together with your shape, Google Bureaucracy isn’t the best choice. Google does have add-ons to be had to assemble bills via a 3rd celebration, however there are different shape developers that offer a greater fee revel in.

Garage Area

A unfastened Google account supplies 15 GB of garage, however that’s break up between Bureaucracy and different merchandise like Google Pictures and Gmail. It’s an ideal deal to get that a lot garage free of charge, but when you want extra, a top rate choice may make sense.

Buyer Fortify

As a unfastened product, Google doesn’t be offering the extent of purchaser strengthen that a few of its paid competition do.

Best 15 Google Bureaucracy Choices

Let’s stroll via 15 of the highest choices to Google Bureaucracy.

1. Microsoft Bureaucracy

When Google launches a product, it’s just a topic of time sooner than Microsoft comes out with a competitor.

Microsoft Forms is a part of Microsoft 365, so there’s no unfastened model. However in the event you’re already the use of Microsoft 365, you’ll be able to use your current account to create on-line paperwork.

Microsoft Forms customer service survey
Microsoft Bureaucracy

Like Google, Microsoft gives quite a lot of templates. It additionally has a number of query varieties, however its checklist is a little bit other than Google’s:

  • A couple of preference
  • Textual content
  • Score
  • Date
  • Rating
  • Likert scale
  • Report add
  • Web Promoter Rating

One space the place Microsoft Bureaucracy stands proud is shape sharing. You may have the technique to proportion at once to social media or to create a QR code for fast sharing.

Simply as Google Bureaucracy means that you can ship your effects to Google Sheets, Microsoft connects to Microsoft Excel. However the procedure isn’t rather as easy. You must have an lively Place of business Suite open and obtain the spreadsheet on your pc.

2. HubSpot Bureaucracy

HubSpot is a CRM platform and suite of promoting equipment, which contains HubSpot Bureaucracy.

HubSpot Forms is exclusive in its integration with HubSpot’s different equipment. Entries into your paperwork are at once routed to HubSpot’s unfastened CRM, the place you’ll be able to additional nurture the leads by means of sending emails via Hubspot or growing notifications to observe up with them.

The unfastened model means that you can create limitless paperwork. There’s an intuitive drag-and-drop editor, and the paperwork can also be simply embedded on your web site.

Should you improve to a paid model, you’ll be able to use sensible paperwork that adapt the inquiries to every web site customer. New questions can also be proven to returning guests. The paid plans additionally help you take away HubSpot branding from the paperwork.

HubSpot Forms form builder
HubSpot Bureaucracy

To get the top rate model of HubSpot Bureaucracy, you’ll wish to acquire the HubSpot Advertising Hub, which begins at $45/month.

3. Cognito Bureaucracy

Cognito Forms is a simple shape resolution with the entire essential options, like a drag-and-drop shape builder, a number of query varieties, and conditional good judgment.

All Cognito Bureaucracy plans assist you to create limitless paperwork, however they do cap the entries you’ll be able to gather and your garage capability. With the unfastened Particular person plan, you’ll be able to gather 500 entries per thirty days, and also you get 100 MB of garage.

Paid plans vary from Professional, at $15/month, to Endeavor, at $99/month.

Cognito Forms form builder
Cognito Bureaucracy

Cognito Bureaucracy lets you settle for bills via your paperwork. Your fee choices range by means of plan — with the Particular person and Professional plans, customers can most effective pay with Stripe. Should you improve to Crew or Endeavor, bills will also be made with PayPal or Sq..

4. SurveyMonkey

SurveyMonkey is essentially recognized for standalone surveys somewhat than embedded web site paperwork, however like Google Bureaucracy, it may be used for each.

We’ll get started with the upside to SurveyMonkey: it’s robust and extremely customizable.

SurveyMonkey gives 150+ survey templates with pattern survey questions for various functions and industries. There are 14 query varieties, and paperwork can use conditional good judgment.

You’ll be able to generate quite a lot of stories with various kinds of charts and graphs, making it simple to be in contact your survey effects to stakeholders. There are even equipment for inspecting textual content responses and measuring your effects towards business benchmarks.

SurveyMonkey additionally gives 24/7 electronic mail strengthen.

SurveyMonkey form

However the unfastened model of SurveyMonkey is simply too restricted for the standard trade consumer.

Your survey can most effective comprise as much as ten questions or parts. And whilst you’ll be able to gather as many responses as you need, you’ll be able to most effective view ten of them. (Should you created an account previous, you may have been grandfathered in with a better collection of viewable responses.) After 60 days, the responses are deleted.

SurveyMonkey isn’t the most productive unfastened resolution, however for advanced surveys, it’s arduous to overcome. Paid plans get started at $16/month.

5. Zoho Bureaucracy

Zoho is a set of industrial device, together with a CRM, advertising resolution, electronic mail platform, and extra.

Zoho Forms gives customizable templates with 30+ box varieties and conditional good judgment. It integrates with different equipment like Zoho Sheet and Zoho CRM.

Zoho Forms mobile forms
Zoho Shape

Zoho Bureaucracy has a robust cellular providing — the Android and iOS apps help you create paperwork each on-line and offline. Should you pass to are living occasions, you’ll be able to use your cellular instrument as a kiosk to assemble shape responses.

The unfastened plan most effective means that you can make 3 paperwork, however you’ll be able to gather 500 submissions per thirty days from the ones paperwork and generate limitless stories. Paid plans vary from $10/month to $90/month.

6. Jotform

Jotform is a feature-rich shape builder with unfastened and top rate variations.

It gives over 10,000 templates and masses of issues (only a few of which can be unfastened). The drag-and-drop builder contains parts, query varieties, and widgets that aren’t noticed on Google Bureaucracy or maximum choices.

For instance, you’ll be able to insert a button that we could the consumer take an image that routinely uploads to the shape. Or, in the event you’re the use of your shape to promote a product, you’ll be able to have the shape monitor your stock and routinely block customers from settling on the choice as soon as inventory has run out.

Jotform lets in quite a lot of fee varieties, together with debit or bank card bills, ACH bills, e-check bills, and extra.

Jotform form builder

Should you’re a Google Bureaucracy consumer having a look to modify to Jotform, just right information: you’ll be able to migrate your current paperwork to the brand new platform.

Jotform’s unfastened model is restricted to five paperwork, 100 responses per thirty days, and 100 MB of garage. The top-tier plan, Gold, prices $79/month and provides you with 100,000 responses per thirty days and 1 TB of garage.

7. Qualtrics

Qualtrics is a kind builder regularly used for educational analysis, however it may be used for companies too.

The unfastened model most effective has 4 issues, no conditional good judgment, and 8 query varieties. There’s now not a lot reason why to make a choice this plan over Google Bureaucracy.

The Same old plan, which prices $30/month, lets in for conditional good judgment. The good judgment is extra complex than Google Bureaucracy in that it may be in response to a number of stipulations. For instance, you’ll want to say that if any individual is from Santa Fe OR Las Vegas AND they’ve a cat, they get despatched to query 3. If they are saying they’re from Seattle AND don’t have any pets, they get despatched to query 4.

The entire paid plans additionally be offering textual content research in 14 languages.

Qualtrics question types

Should you pay for the Complex or DesignXM plans, that have customized pricing, you get 22 query varieties, extra issues, and further analytics.

8. Paperform

Paperform gives 22 query varieties, complex conditional good judgment, and 500+ templates.

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Paperform sign-up form

Sadly, there’s no unfastened model of Paperform.

The least pricey plan, known as Necessities, prices $20/month and allows you to make limitless paperwork, gather 1,000 responses per thirty days, and embed your paperwork in 5 domains.

This plan will paintings neatly for lots of small companies, however the costlier plans permit limitless responses, extra garage, customized analytics, and a couple of further query varieties.

9. EmailMeForm

EmailMeForm specializes in compliance, serving to you create paperwork that agree to PCI-DSS, GDPR, and HIPAA.

This implies you might have get entry to to options like multi-factor authentication and audit trails.

EmailMeForm template

EmailMeForm has superbly designed templates and a number of query varieties with conditional good judgment. Bureaucracy can settle for bank cards and different fee choices like PayPal, Authorize.internet, Chargify, and Stripe.

The least pricey plan prices $30/month and allows you to gather 10,000 responses per thirty days. To get HIPAA compliance options, you’ll must improve to no less than the Skilled plan for $50/month.

10. Ambitious Bureaucracy

For paperwork that glance nice for your WordPress web page, the Formidable Forms plugin is a robust contender.

Ambitious gives 100+ templates, together with some distinctive shape varieties like calculators and WooCommerce paperwork.

Whilst you’ll be able to construct your paperwork with a elementary editor, Ambitious lets you easiest your design by means of customizing the HTML. You’ll be able to additionally create customized touchdown pages in your WordPress web page with the Touchdown Pages add-on.

Formidable Forms template types
Ambitious Bureaucracy

All of this plus conditional good judgment, fee choices, and integrations with equipment like Mailchimp and Hubspot could also be why Ambitious has a 4.9/5 score on assessment web page G2 — upper than the opposite WordPress plugins in this checklist.

11. Typeform

Typeform paperwork display only one query at a time. Consistent with the corporate, this makes the paperwork extra enticing and people-friendly.

Typeform response report

The unfastened model of Typeform most effective lets in ten questions in keeping with shape and ten responses per thirty days. Nevertheless it does help you create limitless paperwork and profit from integrations with Zapier,, Slack, Mailchimp, HubSpot, and different answers.

Paid plans vary from $25/month to $83/month.

12. Formstack

Formstack is a administrative center productiveness platform providing paperwork in addition to different answers like paperwork and digital signatures.

There are 300+ templates to choose between and integrations with equipment like Salesforce and HubSpot.

Formstack form builder

The unfastened model of Formstack is terribly restricted, with out a templates or garage. You’ll be able to create 3 paperwork with as much as ten questions every.

Paid plans get started at $50/month. Should you’re fascinated by any of Formstack’s different equipment, you’ll be able to subscribe to all the platform for $360/month.

13. SoGoSurvey

SoGoSurvey gives templates, issues, and multi-channel distribution choices. In case your shape will likely be noticed across the world, you’ll be able to create multilingual surveys with automated translation.

SoGoSurvey customer survey

SoGoSurvey has a robust analytics providing. For instance, you’ll be able to generate a Conditional Record that analyzes the affect of sure variables for your effects or a Segmentation Record that appears on the effects from other teams.

The unfastened plan lets in 15 surveys. The entire different plans, which get started at $25/month, permit limitless surveys and further query and file varieties.

14. Gravity Bureaucracy

Gravity Forms is a plugin for growing WordPress forms.

It gives 13 templates and a versatile drag-and-drop editor that mimics the WordPress shape builder.

Gravity Forms example form
Gravity Bureaucracy

There’s no unfastened model, however the Elementary plan, which prices $59/12 months, contains limitless paperwork, limitless entries, conditional good judgment, report uploads, and quite a lot of useful add-ons.

15. Pabbly Shape Builder

Do all of those pricing choices have your head swimming?

Pabbly simplifies issues by means of charging $10 in keeping with shape per thirty days. There aren’t any top rate issues or add-ons — all of Pabbly’s options are integrated within the $10 paperwork. They come with:

  • Limitless submissions
  • Limitless embedding
  • Fee paperwork
  • Topics and customization
  • Customized branding
  • Multi-page paperwork
  • 300+ integrations
Pabbly Form Builder
Pabbly Shape Builder

What’s the Highest Google Bureaucracy Selection?

The most productive shape resolution for your corporation is dependent upon your targets — there’s an alternative choice to Google Bureaucracy for each want. Listed below are a couple of suggestions.

  • Highest general Google Bureaucracy choice: Jotform
  • Highest WordPress plugin Google Bureaucracy choice: Ambitious Bureaucracy
  • Highest cellular Google Bureaucracy choice: Zoho Bureaucracy
  • Highest CRM/Google Bureaucracy choice combo: HubSpot Bureaucracy

Is there a more polished option for your business than Googe Forms? 🤔 Explore 15 free and paid alternatives in this guide ⬇Click to Tweet


Bureaucracy are a very powerful a part of the way you have interaction together with your web site guests or email list. Google Bureaucracy may well be the most productive shape resolution for you, however discover your different choices sooner than you decide. Elements to believe come with:

  • What number of paperwork you want to make
  • What number of responses you need to assemble
  • Your funds
  • Your current tech stack
  • How you need to visualise and analyze the knowledge
  • Your design needs

Rethinking your courting with Google? Find out if it’s time to switch from Google Chrome to Microsoft Edge.

The put up Top 15 Google Forms Alternatives (Free and Paid) seemed first on Kinsta®.

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