DE{CODE} is arising rapid; are you registered? Attendees will pay attention from WP Engine insiders in addition to business professionals throughout a variety of specialties, product and era leaders, company executives, researchers, and eCommerce and media experts. They’re no longer right here to offer extra probabilities. They’ll give you the exact, actionable recommendation had to construct websites optimized for each people and the AI techniques they use.
Learn on for more info about the important thing audio system and subjects you’ll be expecting at DE{CODE} 2026.
.interrupter-cube-interrupter-1 { –interrupter-cube: url(“https://wpengine.com/wp-content/plugins/wpeblocks/belongings/photographs/decode-cube.png”); }
The guiding gentle: Defining methods for the clever internet
This yr’s convention specializes in reworking static virtual supply techniques to clever, context-rich reports that AI techniques will search and cite. The keynote degree will characteristic a mixture of inner management and exterior professionals.
Ramadass Prabhakar, Leader Generation Officer, WP Engine: The internet is in a state of disruption throughout industries, and WP Engine is actively adapting along those fast moving adjustments. Prabhakar will percentage a snappy have a look at a few of our contemporary inventions and supply a sneak peek on the state of the art equipment we’re development presently to serve fashionable websites on this new technology of intelligence.
Brian Solis, Head of World Innovation, ServiceNow: Whilst adoption of AI equipment is expanding, many leaders are lacking out on methods they are able to use to operationalize intelligence throughout a complete group. Globally identified futurist and virtual anthropologist Brian Solis will give you the playbook leaders want to bridge the space between merely the use of equipment and development scalable AI methods.
Liza Adams, AI Consultant & GTM Strategist, GrowthPath Companions: AI paperwork its personal opinion a couple of emblem, and particular person techniques will every describe that emblem another way to their human audiences. With insights received from her distinctive mixture of engineering and go-to-market experience, Adams will percentage the 3 issues each and every emblem will have to be doing now to earn in AI seek, and the 4 sensible levers that transfer all 3.
Breakout classes: From concept to implementation
The time table options 12 expert-led breakout classes throughout 3 specialised tracks. Mavens will give you the equipment, methods, and perception attendees want to thrive at the clever internet.
| Observe | Speaker Highlights | Key Schedule Subjects |
| Developer | Iain Poulson, WP Engine Predominant Product Supervisor for Complex Customized Fields Weston Ruter, WP Engine Predominant Tool Engineer & WordPress Core Committer Francis Agulto, WP Engine Developer Suggest John Parris, WP Engine Predominant Tool Engineer & WordPress Core Committer |
Agent-ready structure, structured knowledge, semantic HTML, and development with ACF and headless WordPress, WordPress® 7.0 liberate |
| Company | Nicholas Petroski, Founder, Promethean Analysis Bryan Becker, Director of Product, Cloudflare Phil Crumm, Managing Spouse, Content material Answers, Fueled Jason Siegel, Founder & Managing Spouse, Bluetext |
Protective company price within the clever internet technology, new provider fashions for AI, and unique company transformation analysis |
| Marketer | James Baldacchino, Head of Technique, Ellipsis Tom Di Domenico, EVP Virtual Technique & Generation, Amsive Charlotte Cijffers, Leader Virtual Officer, ITP Media Team Jeff Misenti, Co-Founder, The Writer Table |
Generative Engine Optimization (GEO), AI quotation methods, agentic trade, newsroom platform, and navigating the evolving advertising tech stack |
Builders: Development reports for the clever internet
The Builders monitor will focal point on how AI is embedding itself within the fashionable construction lifecycle.
From stepped forward AI integration within the upcoming WordPress 7.0 liberate to equipment builders are the use of to create agent-consumable websites, attendees gets the sensible recommendation they want to construct web sites that prioritize the construction AI craves and acquire visibility at the clever internet.
Company: Protective trade price and enlargement
For businesses, AI creates new alternatives to conform their provider fashions. On the identical time, involved leaders are questioning how businesses can proceed to end up their price and foster deeper shopper relationships.
The Company monitor will discover how businesses keep related and replace their choices to thrive in an more and more computerized global. Plus, Nicholas Petroski from Promethean Analysis will percentage insights from unique analysis at the tactics businesses are already restructuring their trade fashions to navigate those uncharted waters.
Entrepreneurs: Gaining visibility amid lowering site visitors
As entrepreneurs grapple with declining site visitors around the board, the metrics that when served because the supply of reality for messaging efficacy are now not enough for measuring emblem consciousness and visibility.
The Marketer monitor will dive into the metrics that subject, find out how to construction content material for AI visibility, and the technical components that may earn or lose AI citations for a emblem. Mavens can even discover how eCommerce and media firms are responding to an international by which a consumer’s trail to buy and working out of content material foundation is muddied via AI.
Sign up for the dialog, get ready for the clever internet
Sign up for us on Would possibly 6, 2026, to listen to from the thinkers and doers who’re already laying the groundwork for good fortune at the clever internet! DE{CODE} is loose to wait, and classes might be to be had on call for beginning on Would possibly 7 for everybody who registers.
The publish Be informed from Company Leaders, Product Professionals, and Advertising Masters at DE{CODE} 2026 seemed first on WP Engine®.
WordPress Hosting