It seems like Instagram, greater than every other social media platform, is evolving at a dizzying tempo. Because it continues to roll out new options, updates, and set of rules adjustments, it may be laborious to take care of.

That is the place the Instagram stats is available in. There is plenty of analysis available in the market about Instagram — the entirety from the demographics of its customers and its achieve, to how detrimental area impacts the efficiency of your posts (trace, trace: #68).

Learn directly to discover extra social media stats that’ll allow you to get concepts and enhance your individual Instagram posting technique.

Download Now: The State of Social Media Trends [Free Report]

80+ Instagram Stats

Click on on a class under to leap to the stats for that class:

  1. Instagram’s Expansion
  2. Target audience & Demographics
  3. Emblem Adoption
  4. Instagram Put up Content material
  5. Instagram Posting Technique

Instagram’s Expansion & Utilization

1. Instagram is predicted to succeed in 1.44 billion customers by way of 2025. (Supply)

2. The Instagram app has over 78 million per thirty days energetic customers. (Supply)

3. 22% of entrepreneurs say Instagram has probably the most expansion attainable in 2023 than every other platform. (Supply)

instagram statistics

4. Instagram noticed a 48% build up in advert achieve from January 2020 to January 2022. (Supply)

5. Virtually 1 / 4 of entrepreneurs (23%) expect that Instagram will be offering manufacturers the most important attainable to develop their target audience in 2023. (Supply)

6. Instagram is the most-used platform for influencer advertising within the U.S. (Supply)

7. Entrepreneurs say Instagram is the social media platform they know the way to make use of very best. (Supply)

8. There are an estimated 143 million Instagram customers in the USA in 2023. (Supply)

9. As of January 2023, India has a complete of 229 million Instagram customers, the biggest Instagram target audience on the planet. (Supply)

10. As of January 2022, Instagram was once the fourth hottest social media platform on the planet relating to consumer numbers. YouTube and WhatsApp ranked in 2d and 1/3 position. (Supply)

11. On reasonable, U.S. adults spend 30.1 mins an afternoon on Instagram in 2022. (Supply)

instagram statistics (4)

12. As of February 2023, the most-liked put up on Instagram is a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA Global Cup win. (Supply)

13. Between January and June 2022, the fastest-growing content material writer on Instagram was once influencer Jorge Gomez, with 573% expansion in six months. (Supply)

14. As opposed to Instagram’s personal account, the most-followed Instagram account as of January 2023 is skilled football participant Cristiano Ronaldo. (Supply)

15. As of Would possibly 2022, Instagram’s personal account has 504.37 million fans. (Supply)

Target audience & Demographics

16. Greater than part of the worldwide Instagram inhabitants is 34 years of age or more youthful. (Supply)

17. As of January 2023, nearly 17% of world energetic Instagram customers had been males between the ages of 18 and 24 years. (Supply)

18. Millennials ranked Instagram as their favourite social media app in 2022. (Supply)

instagram statistics

19. Gen Z-ers additionally ranked Instagram as their favourite social media app in 2022. (Supply

20. TikTok and Instagram are probably the most used social media apps amongst Gen Z ladies. (Supply)

21. In December 2022, 55% of Instagram customers in the USA had been ladies and 44% p.c had been males. (Supply)

22. Best 7% of Instagram customers within the U.S. belong to the 13 to 17 12 months age workforce. (Supply)

23. Best 4.7% of Instagram customers within the U.S. are 65 plus. (Supply)

24. As of 2022, 82% of Instagram customers additionally use Fb. (Supply)

25. 47% of U.S. Instagram customers make greater than 75,000 consistent with 12 months. (Supply)

26. Instagram customers international spend a median of eleven hours monthly at the Instagram app on Android telephones. This quantity drops to 7 hours for U.S. customers. (Supply)

27. 72% of teenagers use Instagram, and 57 million U.S. youngsters say Instagram is their most well-liked social media platform. (Supply)

28. 500 million+ accounts use Instagram Tales each day. (Supply)

29. 35% of track listeners within the U.S. who observe artists on Fb and Instagram do in an effort to connect to different fanatics or really feel like a part of a group. (Supply)

On instagram, photos showing faces get more likes.

30. The common Instagram consumer spends half-hour an afternoon at the app. (Supply)

31. 45% of Instagram customers reside in city spaces. (Supply)

Emblem Adoption

32. 72% of entrepreneurs paintings with influencers/creators on Instagram. (Supply)

33. 29% of entrepreneurs plan to speculate probably the most in Instagram out of any social media platform in 2023. (Supply)

34. Relating to logo protection, 86% of entrepreneurs really feel comfy promoting on Instagram. (Supply)

Instagram statistics

35. 53% of entrepreneurs say Instagram has top ROI. Best 7% of entrepreneurs say Instagram has low ROI. (Supply)

36. 70% of buying groceries fans flip to Instagram for product discovery. (Supply)

37. Entrepreneurs noticed the very best engagement charges on Instagram out of every other platform in 2022. (Supply)

38. 32% of entrepreneurs say Instagram is the very best platform for operating with influencers and creators. (Supply)

39. 1 in 4 entrepreneurs say Instagram has resulted within the very best ROI out of any platform in 2022. (Supply)

40. 27% of entrepreneurs plan to make use of Instagram probably the most for operating creators and influencers in 2023. (Supply)

41. Greater than part of entrepreneurs plan to extend their funding in Instagram in 2023. (Supply)

Instagram statistics

42. In 2022, entrepreneurs noticed the very best engagement charges on Instagram for consumer generated content material. (Supply)

43. Best 8% of entrepreneurs plan to lower their funding in Instagram in 2023. (Supply)

44. 36% of entrepreneurs plan to leverage Instagram for the primary time in 2023. (Supply)

45. 90% of folks on Instagram observe no less than one trade. (Supply)

46. 50% of Instagram customers are extra fascinated about a logo after they see commercials for it on Instagram. (Supply)

47. Relating to posting natural content material, 27% of entrepreneurs say Instagram provides the very best ROI for this sort of content material. (Supply)

48. 1 in 4 entrepreneurs say Instagram supplies the very best quality leads out of any social media platform. (Supply)

instagram statistics (1)

49. Just about 1 / 4 of entrepreneurs (23%) say Instagram is one of the best platform for manufacturers taking a look to construct a social media technique for the primary time in 2023. (Supply)

50. 46% of entrepreneurs leverage Instagram Stores. Of the entrepreneurs who leverage Instagram Stores, 50% file top ROI. (Supply)

51. 41% of entrepreneurs leverage Instagram Are living Buying groceries. Of the entrepreneurs who leverage Instagram Are living Buying groceries, 51% file top ROI. (Supply)

52. In a 2021 file, the upper schooling trade recently has the very best engagement price of every other trade consistent with put up on Instagram, at 3.19%. 2nd was once sports activities groups at 1.79%, and 1/3 was once influencers at 1.42%. (Supply)

53. 67% of customers surveyed have ‘swiped up’ at the hyperlinks of branded Tales. (Supply)

54. 130 million Instagram accounts faucet on a buying groceries put up to be told extra about merchandise each month. (Supply)

Instagram Put up Content material

55. Engagement for static pictures has diminished by way of 44% since 2019, across the time Reels made its debut. (Supply)

56. The common engagement price for photograph posts is 1.18%. (Supply)

57. The common engagement price for carousel posts is 3.15% (Supply)

58. As of January 2022, #love is the most well liked hashtag on Instagram. Over two billion posts use this hashtag. (Supply)

59. Entrepreneurs rank Instagram because the platform with the most efficient in-app seek features. (Supply)

60. The most well liked Instagram Reel has 289+ million perspectives. (Supply)

61. Entrepreneurs rank Instagram because the platform with probably the most correct set of rules, {followed} by way of Fb. (Supply)

Instagram statistics (2)

62. A 3rd of entrepreneurs say Instagram provides the most important ROI when promoting merchandise at once throughout the app. (Supply)

63. As of 2021, 9 out of 10 customers watch Instagram movies weekly. (Supply)

64. A 3rd of entrepreneurs say Instagram provides the most efficient equipment for promoting merchandise at once throughout the app. (Supply)

65. 995 pictures are uploaded on Instagram each 2d. (Supply)

66. The median posting cadence throughout all industries is 4 posts a week. The median posting frequency declined by way of simply 8% this 12 months in comparison to final. (Supply)

67. On Instagram, pictures appearing faces get 38% extra Likes than pictures now not appearing faces. (Supply)

68. On Instagram, pictures with a top quantity of detrimental area generate 29% extra Likes than the ones with minimum detrimental area. (Supply)

70% of shopping enthusiasts use instagram for product discovery.

69. On Instagram, pictures that includes blue because the dominant colour generate 24% extra Likes than pictures which are predominantly crimson. (Supply)

70. That is such a lot in order that the most recent Instagram statistics display that a median Instagram put up incorporates as many as 10.7 hashtags. (Supply)

71. Symbol posts won 27.55% extra likes than everlasting video posts. (Supply)

72. A mean symbol on Instagram will get 23% extra engagement than one printed on Fb. (Supply)

73. Probably the most geo-tagged town on the planet is Los Angeles, California and the tagged location with the very best engagement is Coachella, California. (Supply)

Instagram Posting Technique

74. The most efficient time to put up on Instagram is Friday between 6 p.m. and 9 p.m. for your respective time zone. (Supply)

instagram statistics (3)

75. Posts with a tagged location lead to 79% upper engagement than posts with no tagged location. (Supply)

76. 20% of customers surveyed put up to Instagram Tales on their trade account greater than as soon as every week. (Supply)

77. 44% of customers surveyed use Instagram Tales to advertise merchandise or services and products. (Supply)

78. One-third of probably the most seen Tales come from companies. (Supply)

79. Greater than 25 million companies now use Instagram to succeed in and interact with audiences. (Supply)

80. 69% of US entrepreneurs plan to spend maximum in their influencer funds on Instagram. (Supply)

81. The trade that had the very best cooperation potency with Instagram influencers was once Well being Care, the place influencer posts had been 4.2x extra environment friendly than logo posts. (Supply)

82. Instagram is now the most well liked social platform for following manufacturers. (Supply)

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