It is superb how briskly issues can alternate in only one yr.

After combing thru main stories on inbound advertising and marketing, content material advertising and marketing, social media, and on-line habits, in addition to collecting our personal knowledge, we’ve compiled the highest visible content material advertising and marketing statistics for entrepreneurs to mirror on.

This yr, we have noticed the ongoing significance of visible content material emphasised through the adjustments that took place throughout nearly each main social community, together with TikTok, Instagram, and Fb.

Download Now: The State of Media & Content Planning in 2022 [Free Data Report]

That will help you stay tempo with those traits, let’s check out some visible content material advertising and marketing statistics that exhibit the affect visible content material has on succeed in, engagement, and gross sales.

Common Visible Content material Stats

Video Advertising and marketing Stats

Rising Visible Advertising and marketing Stats

Infographic Stats

Social Media Stats

52 Visible Content material Advertising and marketing Statistics You Will have to Know

Common Visible Content material Statistics

  • Video is the most well liked and efficient media layout. (HubSpot)
  • 50% of entrepreneurs leverage video of their business plan, adopted intently through photographs at 47%. (HubSpot)

Visual content marketing statistics: Two graphs from HubSpot. The one on the left ranks the media formats with the highest ROI, with videos being the highest. The graph on the right ranks which media formats marketers use in their marketing strategy, with video also ranking at the top.

  • Lengthy-form movies above half-hour, like webinars and reside occasions, noticed over 11,000% enlargement over the last decade, making it the fastest-growing video section. (HubSpot)
  • In 2021, over 50% of entrepreneurs used visuals in over 91% in their content material. (Venngage)
  • In step with a survey through Venngage, authentic graphics are probably the most used form of visible content material through entrepreneurs at 36%, adopted through inventory footage at just about 34%. (Venngage)
  • 30% of entrepreneurs basically create visible content material for blogs, adopted through social channels similar to Fb and LinkedIn. (Venngage)
  • In step with The Global Well being Group, there are an estimated 2.2 billion other folks with visible impairments globally. (Global Well being Group)
  • Over 50% of entrepreneurs agree that visible content material is very important to their business plan. (Venngage)
  • A 3rd of entrepreneurs in finding generating visible content material persistently is their largest combat with content material manufacturing. (Venngage)

Video Advertising and marketing Statistics

  • 75% of adults in america watch short-form video content material on a cellular software. (eMarketer)
  • 59% of Gen Z audience use short-form video apps to find issues that they then watch longer variations of. (Suppose With Google)
  • On moderate, other folks watch 17 hours of video content material every week. (HubSpot)
  • 91% of customers need to see extra on-line movies from manufacturers. (HubSpot)
  • Social media movies are the commonest form of video entrepreneurs create at 71%, adopted intently through explainer movies at 70%. (HubSpot)
  • 96% of customers have watched an explainer video to be informed extra a few product. (HubSpot).
  • 80% of entrepreneurs held reside occasions in 2022. (HubSpot)
  • In the case of B2B, 79% of other folks say they’ve been satisfied to buy an app or piece of device as a result of a video. (HubSpot)
  • YouTube is probably the most extensively used video platform through entrepreneurs at 90% (Fb is 2d, at 86%). (HubSpot)
  • 33% of entrepreneurs leverage short-form video content material of their business plan.

Visual content marketing statistics: A graph from HubSpot that ranks 9 trends marketers are leveraging in their marketing strategy, with short-form video content being the highest.

  • Quick-form video has the absolute best ROI of all advertising and marketing traits. (HubSpot)
  • Maximum short-form movies are beneath 60 seconds, and they have got the absolute best moderate engagement. (HubSpot)
  • Over 11 million other folks streamed video for the primary time on Twitch in 2022. (Twitch)
  • In 2022, YouTube surpassed Netflix as the highest streaming platform in america. (HubSpot)

Rising Visible Advertising and marketing Tendencies

  • 90% of entrepreneurs the usage of short-form video will build up or take care of their funding subsequent yr, and 21% of entrepreneurs plan to leverage short-form video for the primary time in 2023. (HubSpot)
  • 56% of entrepreneurs plan to extend their funding in TikTok in 2023. (HubSpot)
  • 24% of entrepreneurs are making plans to speculate extra in video than every other layout in 2023. (HubSpot)
  • 1 in 3 entrepreneurs plans to prevent the usage of NFTs this yr. Moreover, 29% plan to prevent advertising and marketing within the Metaverse and in audio chat rooms. (HubSpot)
  • 65% of all internet visitors is by way of a cellular software. (Similarweb)
  • 40% of entrepreneurs plan to prioritize mobile-friendly website online design in 2023. (HubSpot)
  • 56% of customers who’re within the metaverse need to watch TV and films there. (GWI)

Infographic Stats for Visible Content material Entrepreneurs

  • Authentic graphics like infographics and illustrations carry out highest, in keeping with entrepreneurs. (Venngage)
  • Inventory footage carry out the worst out of all visible codecs. (Venngage)
  • In the case of content material advent, 30% of entrepreneurs percentage infographics. (HubSpot)
  • One find out about discovered that folks following instructions with textual content and illustrations do 323% higher than other folks following instructions with out illustrations. (Springer)

Visual content marketing statistics: An infographic that says “people following directions with text and illustrations do 323% better than people following directions without illustrations.”

Supply: NeoMam

Social Media Stats for Visible Content material Entrepreneurs

  • Fb is the most well liked social media platform, utilized by 64% of entrepreneurs. Moreover, it has the most efficient ROI in comparison to different social media platforms. (HubSpot)
  • 70% of Instagram customers don’t thoughts seeing commercials when gazing movies on Instagram. (Instagram Industry)
  • 26% of entrepreneurs plan to make use of TikTok for the primary time in 2023, and 16% of entrepreneurs plan to speculate extra in TikTok than every other social media app. (HubSpot)
  • In 2023, 31% of entrepreneurs use YouTube Shorts and Instagram Reels. (HubSpot)
  • Of the Instagram Tale codecs other folks want maximum, 35% say they have interaction with quick narrative-styled Tales with footage, movies, and textual content maximum regularly. (HubSpot)

Visual content marketing statistics: A graph that ranks the types of Instagram Story users are most likely to tap all the way through until the end.

  • YouTube is the most well liked social media platform amongst youngsters, with 95% of American youngsters ages 13 to 17 the usage of it. TikTok is the second one most well liked platform amongst teenagers at 67%. (Pew Analysis)
  • As of 2022, the most important demographic of U.S. Instagram customers used to be between the ages of 18 and 29, making up 71% % of Instagram’s consumer base within the U.S. (Pew Analysis)
  • In a ballot of over 350 customers, 56% stated they “occasionally” watch Instagram Tales with the sound on, whilst 29% stated they “all the time” do that. (HubSpot)

Visual content marketing statistics: A pie chart that shows that 56% of people sometimes watch Instagram Stories with the sound on.

  • On Instagram, carousel posts draw the absolute best engagement of all submit varieties, adopted through video posts. (Statista)
  • For movies as much as 5 mins lengthy, audience will watch about 50% of the content material. (HubSpot)
  • Snapchat had 100 million day by day energetic Snapchat customers as of 2022. (Statista)
  • Advertisers can succeed in greater than 250 million other folks on Pinterest. (Hootsuite)
  • Pinterest customers are 5 instances much more likely to make a purchase order after the usage of a Check out-On enabled pin, Pinterest’s AR function. (Hootsuite)
  • Through the tip of 2022, Pinterest had 450 million world energetic customers. (Pinterest)
  • Customers who noticed immersive, actionable commercials on Pinterest have been 59% much more likely to recall that logo. (Pinterest)

Editor’s be aware: This submit used to be firstly printed in April 2020 and has been up to date for comprehensiveness.

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