50+ YouTube Stats Each Video Marketer Must Know in 2022

YouTube has skilled explosive expansion because it was once based in an workplace storage in 2005 and has since unfolded avenues for manufacturers and content material creators alike.

Take a look at those 2022 YouTube stats in regards to the platform’s cellular utilization, demographics, subscriber expansion, ROI, and historical past.

• Normal
• Content material
• ROI and Utilization 
• Cellular
• Demographics
• Subscriber Enlargement
• Utilization
• Historical past

YouTube Stats Each Video Marketer Must Know in 2022

Normal YouTube Stats

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• Over 500 hours of video are uploaded to YouTube each minute. (Statista)
• Over one billion hours of movies are watched on YouTube each day.
• “Child Shark Dance” via Pinkfong Children’ Songs & Tales is essentially the most watched video on YouTube, with over 11 billion perspectives since 2016.
• YouTube has greater than 2 billion customers.
• According to a customized Nielsen meta-analysis, a full-funnel YouTube technique drives 10% upper ROI in comparison to consciousness promoting by myself. (Suppose with Google)
• A contemporary find out about presentations that YouTube advertisers see Consciousness codecs using 28% in their conversion assists. (Suppose with Google)
• 75% of other folks surveyed say promoting in YouTube movies makes them extra acutely aware of new manufacturers or merchandise,1 whilst 70% of them say they purchased a emblem because of seeing it on YouTube (Suppose with Google)
• A 2021 Google find out about discovered that on reasonable, YouTube full-funnel advertisers see their consciousness campaigns force succeed in this is 75% extra incremental than their motion campaigns. (Suppose with Google)
• 51% of U.S./UK customers use YouTube to analyze or to find merchandise to shop for. (GWI)

YouTube Content material Stats

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• 65% of Gen Z agree that content material that’s in my opinion related to them is extra essential than the content material that a whole lot of people discuss. (YouTube)
• There have been greater than 65 billion perspectives of movies associated with ASMR in 2021. (YouTube)
• 76% of Gen Z agree that YouTube has essentially the most content material that permits them to deeply discover subjects they’re fascinated with. (YouTube)
• 82% of Gen Z have used YouTube to observe content material with the intention to really feel nostalgic. (YouTube)
• 83% of Gen Z have used YouTube to observe soothing content material that is helping them calm down. (YouTube)
• 78% of other folks agree that they use YouTube as it serves them with content material that’s in my opinion related to them. (YouTube)

ROI and Utilization via Entrepreneurs

• YouTube channels with 100K-1M fans have the best engagement charge. (Influencer Advertising Hub)
• On maximum social platforms, engagement charges typically pattern down as follower rely grows. On YouTube, the other is right. The common engagement charge on YouTube for content material creators with over 1 million fans is 4.06% whilst the typical charge for the ones with 1K to 5K fans is best 2.04%. (Influencer Advertising Hub)
• 77% of video entrepreneurs use YouTube to host movies. (HubSpot Weblog Analysis)
• When requested which social media platform introduced the best engagement charge, 500+ entrepreneurs ranked YouTube moment best. (HubSpot Weblog Analysis)
• YouTube is essentially the most widely-used platform amongst video entrepreneurs utilized by 88%. (Wyzowl)
• 56% of entrepreneurs surveyed in 2022 say YouTube provides the largest ROI, score #2 in the back of Instagram. (HubSpot Weblog Analysis)
• Entrepreneurs plan to take a position essentially the most in YouTube in 2022. (HubSpot Weblog Analysis)
• 27% of entrepreneurs surveyed in a Video Advertising Document say they plan on making an investment in sharing movies on YouTube greater than some other platform. (HubSpot Weblog Analysis)
• YouTube ranks moment best in producing leads when sharing advertising and marketing movies in the back of Instagram. (HubSpot Weblog Analysis)
• 44% of influencers leveraged YouTube for his or her campaigns in 2021, up 8% from 2021. (Influencer Advertising Hub)

YouTube Cellular Stats

• 21.2% of the worldwide site visitors on YouTube in 2021 got here from cellular gadgets. (Statista)
• Greater than 70% of YouTube watch time is generated from cellular gadgets.
• In Q2 of 2021, cellular gadgets accounted for 63% of YouTube viewing time international. (Statista)
• In 2020, YouTube was once the fourth most well liked IOS app after ZOOM, TikTok, and Disney+.
• in December 2021, 72% of respondents elderly 18 to 34 years used their smartphones to observe on-line video content material weekly. (Statista)

YouTube Demographics Stats

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• Millennials accept as true with YouTube greater than some other technology. (HubSpot Weblog Analysis)
• 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. (Pew Analysis)
• YouTube draws essentially the most guests from India, the USA, and Indonesia. (Statista)
• YouTube is the second one maximum visited web site on the planet. (Hootsuite)
• 82% of U.S. adults who determine as male document the use of YouTube. (Pew Analysis)
• YouTube is to be had in additional than 100 international locations.
• YouTube is to be had in 80 languages.

YouTube Subscriber Enlargement Stats

• YouTubers jointly earned a record-breaking $300 million in 2021, up 40% from the former yr. (Forbes)
• T-Collection, a Hindi song channel, is the most well liked YouTube channel with 171 million subscribers, adopted via PewDiePie with 109 million subscribers.
• The most well liked branded YouTube channel is LEGO, which has over 10.04 billion perspectives. (Statista)

YouTube Utilization Stats

• YouTube is the arena’s second-largest seek engine. (Seek Engine Magazine)
• Audience are 4 instances much more likely to make use of YouTube to seek out details about a emblem, product, or provider (as opposed to different platforms). (YouTube Advertisements)
• YouTube is the moment maximum visited web site in the back of Google.
• YouTube customers jointly watch over 1 billion hours of content material day by day.
• Nearly all of the preferred YouTube movies are song movies.
• 70% of audience say that YouTube makes them extra acutely aware of new manufacturers. (YouTube Advertisements)
• Audience say they are two times as most likely to shop for one thing they noticed on YouTube. (YouTube Advertisements)

YouTube Historical past Stats

• “YouTube.com” was once activated on February 14, 2005.
• “Me on the zoo” was once the primary video uploaded to YouTube on April 25, 2005.
• Google bought YouTube for $1.65 billion on October 9, 2006.
• YouTube introduced InVideo advertisements in December 2007.
• YouTube streamed the USA presidential debates for the primary time in 2012.
• Some of the youngest a success YouTubers is Ryan ToysReview, who’s a 8-year-old boy who makes $22 million a yr and has 22 million subscribers.
• The tune “Gangnam Taste” which surged in recognition in 2014 broke the video’s view counter.
• The first YouTube video to achieve 1 million perspectives was once a 2005 Nike advert that includes soccer celebrity, Ronaldinho.
• The YouTube video that won essentially the most perspectives in 24 hours is BTS’s “Dynamite” song video, which attracted 101.1 million perspectives in one day.
• The maximum favored video on YouTube is the song video for the tune “Despacito” via Luis Fonsi that includes Daddy Yankee, with over 49 million likes.
• YouTube’s personal YouTube Rewind 2018 video is essentially the most disliked video at the platform. It has won over 19 million dislikes and owns an 86.60% dislike proportion.

Editor’s observe: This put up was once in the beginning printed in February 2019 and has been up to date for comprehensiveness.

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