YouTube has skilled explosive expansion because it was once based in an workplace storage in 2005 and has since unfolded avenues for manufacturers and content material creators alike.

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Take a look at those 2022 YouTube stats in regards to the platform’s cellular utilization, demographics, subscriber expansion, ROI, and historical past.

YouTube Stats Each Video Marketer Must Know in 2022

Normal YouTube Stats

Youtube demographics: 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019.

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  • Over 500 hours of video are uploaded to YouTube each minute. (Statista)
  • Over one billion hours of movies are watched on YouTube each day.
  • Child Shark Dance” via Pinkfong Children’ Songs & Tales is essentially the most watched video on YouTube, with over 11 billion perspectives since 2016.
  • YouTube has greater than 2 billion customers.
  • According to a customized Nielsen meta-analysis, a full-funnel YouTube technique drives 10% upper ROI in comparison to consciousness promoting by myself. (Suppose with Google)
  • A contemporary find out about presentations that YouTube advertisers see Consciousness codecs using 28% in their conversion assists. (Suppose with Google)
  • 75% of other folks surveyed say promoting in YouTube movies makes them extra acutely aware of new manufacturers or merchandise,1 whilst 70% of them say they purchased a emblem because of seeing it on YouTube (Suppose with Google)
  • A 2021 Google find out about discovered that on reasonable, YouTube full-funnel advertisers see their consciousness campaigns force succeed in this is 75% extra incremental than their motion campaigns. (Suppose with Google)
  • 51% of U.S./UK customers use YouTube to analyze or to find merchandise to shop for. (GWI)

YouTube Content material Stats

Youtube demographics: 83% of Gen Z have used YouTube to watch soothing content that helps them relax.

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  • 65% of Gen Z agree that content material that’s in my opinion related to them is extra essential than the content material that a whole lot of people discuss. (YouTube)
  • There have been greater than 65 billion perspectives of movies associated with ASMR in 2021. (YouTube)
  • 76% of Gen Z agree that YouTube has essentially the most content material that permits them to deeply discover subjects they’re fascinated with. (YouTube)
  • 82% of Gen Z have used YouTube to observe content material with the intention to really feel nostalgic. (YouTube)
  • 83% of Gen Z have used YouTube to observe soothing content material that is helping them calm down. (YouTube)
  • 78% of other folks agree that they use YouTube as it serves them with content material that’s in my opinion related to them. (YouTube)

ROI and Utilization via Entrepreneurs

video marketers report that Facebook, YouTube, and Twitter have the highest engagement levels

  • YouTube channels with 100K-1M fans have the best engagement charge. (Influencer Advertising Hub)
  • On maximum social platforms, engagement charges typically pattern down as follower rely grows. On YouTube, the other is right. The common engagement charge on YouTube for content material creators with over 1 million fans is 4.06% whilst the typical charge for the ones with 1K to 5K fans is best 2.04%. (Influencer Advertising Hub)
  • 77% of video entrepreneurs use YouTube to host movies. (HubSpot Weblog Analysis)
  • When requested which social media platform introduced the best engagement charge, 500+ entrepreneurs ranked YouTube moment best. (HubSpot Weblog Analysis)
  • YouTube is essentially the most widely-used platform amongst video entrepreneurs utilized by 88%. (Wyzowl)
  • 56% of entrepreneurs surveyed in 2022 say YouTube provides the largest ROI, score #2 in the back of Instagram. (HubSpot Weblog Analysis)
  • Entrepreneurs plan to take a position essentially the most in YouTube in 2022. (HubSpot Weblog Analysis)
  • 27% of entrepreneurs surveyed in a Video Advertising Document say they plan on making an investment in sharing movies on YouTube greater than some other platform. (HubSpot Weblog Analysis)
  • YouTube ranks moment best in producing leads when sharing advertising and marketing movies in the back of Instagram. (HubSpot Weblog Analysis)
  • 44% of influencers leveraged YouTube for his or her campaigns in 2021, up 8% from 2021. (Influencer Advertising Hub)

YouTube Cellular Stats

  • 21.2% of the worldwide site visitors on YouTube in 2021 got here from cellular gadgets. (Statista)
  • Greater than 70% of YouTube watch time is generated from cellular gadgets.
  • In Q2 of 2021, cellular gadgets accounted for 63% of YouTube viewing time international. (Statista)
  • In 2020, YouTube was once the fourth most well liked IOS app after ZOOM, TikTok, and Disney+.
  • in December 2021, 72% of respondents elderly 18 to 34 years used their smartphones to observe on-line video content material weekly. (Statista)

YouTube Demographics Stats

Youtube demographics: Millennials trust YouTube more than any other generation

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YouTube Subscriber Enlargement Stats

  • YouTubers jointly earned a record-breaking $300 million in 2021, up 40% from the former yr. (Forbes)
  • T-Collection, a Hindi song channel, is the most well liked YouTube channel with 171 million subscribers, adopted via PewDiePie with 109 million subscribers.
  • The most well liked branded YouTube channel is LEGO, which has over 10.04 billion perspectives. (Statista)

YouTube Utilization Stats

YouTube Historical past Stats

Editor’s observe: This put up was once in the beginning printed in February 2019 and has been up to date for comprehensiveness.

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