Twitter is without doubt one of the hottest (and strong) social media networks. The way you leverage the platform relies totally on how its participants use, observe, put up, and engage with what they care about. Fortunately, there are new statistics to make your social media advertising and marketing choices extra manageable.

So, how are other folks the use of Twitter at the moment? How are companies the use of Twitter? And the way attached do other folks really feel to a logo because of your Twitter presence? Have a look at essentially the most outstanding Twitter stats we have discovered for 2023. And in case you are in a pinch, soar to the ideas you wish to have underneath:


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Twitter Statistics

Common Twitter Statistics

1. Maximum international leaders and international ministries have an professional Twitter account. (Statista)

2. As of 2023, is the 4th maximum visited site on the planet. (Similarweb)

3. The USA is the rustic with essentially the most choice of Twitter customers, with 79.6 million customers. (Demandsage)

Twitter Statistics for Industry

4. Twitter generated $4.4 billion in income in 2022, an 11% decline year-over-year. (Social App Document 2022)

twitter statistics for business: quarterly revenue bar graph

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5. 7% of social media entrepreneurs consider that Twitter is among the finest for construction an energetic group on social media, upper than LinkedIn however much less efficient than Instagram at 26%. (Social Media Tendencies Document)

6. 6% of social media entrepreneurs suppose Twitter gives the absolute best ROI when promoting merchandise at once within the app. (Social Media Tendencies Document)

7. Even supposing best about 17% of Twitter’s customers come from the USA, it accounts for greater than 50% of the corporate’s income. (Social App Document)

8. The highest 3 kinds of content material that provide the most important ROI on social media are relatable content material, stylish content material (cultural moments and information), and academic/informational content material (Social Media Tendencies Document)

9. Nearly 30M distinctive social media authors discussed “opinions,” “recommendation on,” “professionals and cons,” “choices,” and “most suitable option,” on Twitter, in search of extra original resources of knowledge that they are able to accept as true with. (Social Media Tendencies Document)

10. 5% of social media entrepreneurs plan to paintings with influencers/creators on Twitter greater than different social platforms. (Social Media Tendencies Document)

11. The typical Twitter Commercials ROI is 40% upper than the common media ROI for different channels. (Twitter Advertising and marketing)

12. 66% of manufacturers aren’t shifting their presence off Twitter in 2023. (HubSpot Analysis)

13. The highest 3 codecs that social media entrepreneurs plan to speculate essentially the most in for 2023 are short-form content material (TikTok, Reels, and so forth.), long-form movies, and audio chat rooms (like Twitter areas) (Social Media Tendencies Document)

14. The most productive time to put up on Twitter is between 9 AM to three PM. (Social Media Tendencies Document)

Twitter Consumer Statistics

15. The main nations in accordance with the choice of Twitter customers in 2022 had been the USA, Japan, and India. (Statista)

16. Twitter lately has 237.8 million monetizable day by day energetic customers. (Demandsage)

17. Twitter has round 450 million per thirty days energetic customers as of 2023. (Demandsage)

18. It is estimated that Twitter’s per thirty days energetic customers will succeed in 652.23 million by means of 2028. (Demandsage)

19. Round seven-in-ten grownup Twitter customers within the U.S. (69%) get information at the web page. (Pew Analysis)

20. 62.9% of Twitter customers establish as male, one of the most absolute best gender disparities out of all social networks. (Statista, We Are Social)

twitter user statistics: high gender disparities

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21. More or less part of U.S. adults who use Twitter (49%) put up fewer than 5 tweets per thirty days. (Pew Analysis)

22. 59% of rare tweeters (differently known as “lurkers”) are between the ages of 30-49. (Pew Analysis)

23. Maximum Twitter information customers within the U.S. say the use of the platform has larger their figuring out of present occasions within the remaining 12 months, however round a 3rd say it has larger their pressure ranges. (Pew Analysis)

24. 31% of U.S. customers say Twitter proscribing the visibility of sure posts is a serious problem, and 25% say the similar about banning customers from the platform. (Pew Analysis)

Twitter Utilization Statistics

25. 80% of Twitter utilization occurs on cell units. (Google)

26. 55% of customers log into Twitter every day. (Statista)

27. Twitter’s international reasonable time in line with talk over with is roughly 10 mins and 32 seconds. (Similarweb)

28. In 2022, 😂 Tears of Pleasure and 😭 Loudly Crying Face are tied for the preferred emojis used on Twitter. (Emojipedia)

twitter follower statistics: barack obama has the highest follower count on twitter

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Twitter Fans Statistics

29. Former president Barack Obama is the sector’s most-followed Twitter account, at 133.1 million fans, {followed} by means of Elon Musk after which Justin Beiber. (Brandwatch)

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30. The NBA and Google are essentially the most {followed} non-media industry accounts on Twitter. Their fans are 39.9 million and 28.9 million, respectively. (Statista)

31. Essentially the most {followed} information account on Twitter is CNN Breaking Information (@cnnbrk), with 58.9 million fans. CNN controls the 2 maximum {followed} information accounts on Twitter. (Press Gazette)

Keep As much as Date at the Newest Twitter Stats

Twitter is adapting and converting amidst the upward push of recent social platforms and tech, however it is nonetheless a large competitor. Social media entrepreneurs will have to stay it on their radar and proceed to leverage it to succeed in their audience — simply you should definitely’re the use of it properly.

Editor’s notice: This newsletter was once in the beginning revealed in March 2019 and has been up to date for comprehensiveness.

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