Over the process my occupation as a advertising and marketing govt, I’ve discovered that an efficient product touchdown web page template could be a necessary useful resource.
In spite of everything, a touchdown web page is a good way to flip visitors into conversions — however now not all pages are created equivalent.
On this article, I’ll get started by way of going thru a lot of product touchdown web page examples, exploring the big variety of templates you’ll use to get began crafting your individual touchdown web page lately.
Then, I’ll be offering a few of my favourite, tried-and-true best possible practices for making a profitable touchdown web page.
25 Loose Professionally-Designed Touchdown Web page Templates
In a position to get began? Under, I’ve compiled an inventory of 25 of my favourite unfastened, professionally-designed touchdown web page templates that you’ll use to construct your subsequent touchdown web page. So, let’s dive in!
1. Royce
To be had on Squarespace
Royce is a template designed particularly for occasion reservations. It doesn’t come with a navigation bar, sticking to a blank structure that includes a customizable background symbol, a headline, and a call-to-action (CTA) button that claims “RSVP.”
What I really like: To fill out the shape and reserve a place, guests can both click on the RSVP button to look a sort seem or just scroll down underneath the fold to look a static reservation type, providing guests two tactics to transform.
2. Click on Thru
Completely To be had With HubSpot’s Loose Touchdown Web page Builder
The Click on Thru touchdown web page template is perfect for shooting weblog subscribers.
It contains a good looking hero symbol on the best, area to offer context about what customers can be expecting in the event that they subscribe, and a module for previous content material proper underneath.
Professional tip: This template may also be custom designed along with your emblem and edited with HubSpot’s drag-and-drop interface.
3. Easy Conversion
To be had on HubSpot
This design features a picture, customizable textual content, and a brief type. It has no navigation bar, maintaining guests targeted for your providing, and you’ll additionally customise and upload different parts, such because the icons underneath the shape.
Under the fold, you’ll additionally upload extra details about your providing or corporate.
Absolute best for: This template is a smart possibility in case you’re shopping so as to add some customized parts for your touchdown web page.
4. Clean
To be had on HubSpot
The Clean template has a simplistic feel and appear, but it surely devotes just a little extra space to textual content than one of the different templates in this record. As such, Hubstrap may well be a just right possibility in case your content material be offering doesn’t want as a lot imagery.
As an example, you could use this web page to explain an be offering, reminiscent of a protracted whitepaper on a subject matter comparable for your trade. As with different templates, you’ll additionally personalize the design and upload drag-and-drop sections to the web page.
What I really like: In contrast to the touchdown web page templates above, this situation does come with a navigation bar. On the other hand, it’s easy sufficient that it doesn’t distract from the be offering, making this a perfect possibility in case you’re shopping to incorporate navigation.
5. Video
Completely To be had With HubSpot’s Loose Touchdown Web page Builder
When you don’t need your conversion parts on the best of the web page, a longer-form gross sales web page may well be your best possible wager. Video is a contemporary, minimalist-looking template that you’ll customise along with your detail-rich gross sales replica.
Professional tip: Pairing each and every segment of textual content with a compelling video is a good way to create a consumer revel in your possibilities will love.
6. Consultation
To be had on HubSpot
This template features a hero symbol, a headline, textual content, vibrant CTA buttons, and a sort. I really like the way it gets rid of the navigation bar however nonetheless features a button on the best of the web page.
The picture assists in keeping data visual however much less distracting. As you scroll underneath the fold, this template additionally contains puts for extra imagery and main points that would relate for your product or providing.
Absolute best for: The one button on the best of the web page makes this template a perfect possibility for entrepreneurs shopping to direct guests’ consideration immediately to a CTA.
7. Center of attention
To be had on HubSpot
Center of attention is a graceful, trendy design for a content-based be offering. It has a easy structure with a sort, headline, description textual content, picture, and brand, and as with lots of the different templates I’ve shared, it has no navigation component.
I particularly like how this template lets you upload a photograph or product shot. I additionally like the intense background that assists in keeping me engaged.
Professional tip: For additonal customization, this template means that you can alter or trade the colour of the background.
8. College
To be had on Wix
I’d suggest this structure for entrepreneurs in the hunt for leads for an academic occasion, route, or an identical provider.
The shape is extra detailed than one of the different templates in this record, and the structure itself additionally permits room for extra textual content and imagery.
Above the fold, you’ll see a headline, supporting photographs, and a sort. Then, in case you stay scrolling down, there are further sections the place you’ll position much more textual content and imagery.
What I really like: This template contains some nice elements particularly designed for academic choices.
9. Skyline
To be had on Wix
This template is a superb possibility for an organization or person who hasn’t but introduced their web site or product however nonetheless needs to achieve some leads within the interim.
Above the fold, there’s an enormous headline space with the textual content “Coming Quickly.”
Whilst you scroll down, you’ll see a spot for a brief description of the corporate and a field the place guests can upload their e-mail. As well as, this template additionally allows you to upload a photograph or video to the background.
Absolute best for: When you’re selling an providing that isn’t but to be had, Skyline is without a doubt a perfect template to believe.
10. Sprocket
Completely To be had With HubSpot’s Loose Touchdown Web page Builder
With a large headline, a brief subtitle, and a conversion component above the fold, Sprocket is helping you’re making your level concretely and succinctly.
This makes it a perfect touchdown web page for just about any piece of gated content material, from ebooks to newsletters and equipment.
What I really like: Occasionally, much less is extra. This template doesn’t have an excessive amount of happening, and that makes it considered one of my favourite choices for a transparent, easy providing.
11. On-line Retailer Coming Quickly
To be had on Wix
This template could be very easy. Just like the “Coming Quickly” template I shared above, this template means that you can edit the textual content, so you’ll use this structure for a variety of various functions.
There’s no navigation component, and details about the corporate is off within the corners, maintaining the high actual property of the web page transparent and targeted.
This structure contains area for a robust product shot (within the instance underneath, it’s a picture of a couple of trainers), in addition to headline textual content, a small quantity of descriptive textual content, an e-mail field, and a CTA button.
Professional tip: This template additionally allows you to hyperlink your social media accounts to the icons underneath the “Notify Me” button.
12. Lead-Gen Touchdown Web page
To be had on Wix
In my revel in, this template is particularly efficient for B2B merchandise. It means that you can edit and customise the textual content and pictures, in addition to enabling you to put background movies into the structure.
The web page is designed to be at the longer facet, with a sort and CTA above the fold, adopted by way of sections that may element other facets of your corporate, reminiscent of group of workers data, underneath.
Absolute best for: When you’re concerned about B2B choices, I without a doubt suggest having a look at this template.
13. Proland
To be had on Envato Parts
This template has slightly extra happening than one of the different ones I’ve shared, however I believe it’s a perfect possibility for entrepreneurs shopping to incorporate some extra detailed data along their CTA.
The template features a minimum navigation bar, a headline and subtitle, and a button you’ll use to release a video.
Envato does require a paid subscription to get entry to this template, but it surely provides a 30% cut price for college kids and limitless downloads when you transform a member.
What I really like: With its blank design and minimalist aesthetic, this can be a nice template for a contemporary emblem shopping to percentage some extra information about its providing.
14. Atlas
Completely To be had With HubSpot’s Loose Touchdown Web page Builder
In particular designed for ebooks, Atlas establishes a easy structure to lend a hand your web site guests visualize the be offering, digest what it’s about, and convert above the fold.
If they want additional info — for instance, in case you’re providing an in-depth white paper or record — further modules will also be added to additional convince them to choose in.
Absolute best for: I’ve discovered that Rally is a particularly efficient template for touchdown pages selling an guide or an identical content material providing.
15. Actual Property Touchdown Web page
To be had on Wix
The point of interest of this template is to ask guests to touch the corporate. Whilst it doesn’t be offering a useful resource for info by way of default, it may be edited and custom designed to incorporate such an providing.
As well as, as you scroll down the web page, the background symbol stays static, and there’s room so as to add corporate data underneath the fold.
Professional tip: You’ll be able to use the second one type on the very backside of the web page to present guests every other likelihood to transform.
16. Development and Attorney Touchdown Pages
To be had on WordPress.org
Whilst the Attorney Touchdown Web page and Development Touchdown Web page templates goal two other industries, their designs are very an identical. Each have a header symbol, overlaid textual content, and an arrow pointing to a decently sized type above the fold.
Moreover, each those templates have a spot to supply guests a unfastened quote.
What I really like: Even though those templates are designed for the prison and development fields, they may be able to simply be custom designed to suit different manufacturers and industries.
17. Accelerator
Completely To be had With HubSpot’s Loose Touchdown Web page Builder
Any other touchdown web page that mixes versatility with a versatile structure, Accelerator is a smart possibility if you wish to create a gripping narrative round your replica.
This template will provide you with various room to offer further context about your providing sooner than presenting guests with a conversion component, and you’ll additionally upload additional modules with its easy, drag-and-drop interface.
Absolute best for: This template will also be tailored for both long-form content material or brief, snappy, hard-hitting replica.
18. Gardenhouse
To be had on MailChimp
This template does now not come with a navigation bar, which guarantees that your guests will likely be targeted for your providing and CTA. As well as, like every touchdown web page templates from MailChimp, this structure is optimized for cell.
That implies it’ll routinely alter to other display sizes — a function that I’ve discovered particularly essential lately, as increasingly visitors comes from cell gadgets.
Professional tip: You’ll be able to customise this template along with your corporate’s brand and/or different corporate data towards the ground of the web page.
19. Bandmates
To be had on MailChimp
This template may be lovely easy, but it surely’s were given various room for personalisation.
As with lots of the different templates I’ve highlighted, it has no navigation bar, but it surely does have area for an organization brand, textual content description, and a subscribe type above the fold.
With Bandmates, you’ll additionally drag extra parts, like textual content or type bins, into the design. As well as, slightly under the shape, you’ll come with both a product shot or every other symbol.
What I really like: The default blue background permits the shape and CTA button to pop, however you’ll additionally customise the colours to suit your emblem.
20. O-Guide
To be had on Unbounce
Unbounce calls for a subscription, however you’ll take a look at out layouts like O-Guide for a unfastened, 14-day trial duration.
As such, this template could be a just right possibility for an organization that has already won income from current touchdown pages and is shopping to check out a extra detailed (even though nonetheless inexpensive) design.
This template features a transparent spot for a product symbol, headlines, and detailed description textual content in addition to a sort field to assemble guests’ touch data.
As well as, O-Guide’s best navigation bar is minimum, but it surely does come with social media buttons.
Absolute best for: This template is designed for lead technology particular to ebooks, making it a perfect possibility for entrepreneurs shopping to advertise a longer-form content material providing.
21. Webinar
To be had on Wix
This template is particularly designed for entrepreneurs shopping to advertise a webinar or an identical event-based providing.
With its restricted navigation parts and prominently displayed headline and CTA, this can be a nice possibility in case you’re on the lookout for a extra minimalist manner.
Professional tip: Under the fold, this template has area so that you can upload some extra element concerning the occasion, together with background data and a testimonial.
22. Essex
To be had on Squarespace
This template is every other a laugh, minimalist possibility. Essex has no navigation bar. As a substitute, it features a unmarried, brightly coloured CTA on the best nook of the web page.
It features a huge heading and symbol above the fold, in addition to area for extra main points in case you scroll down the web page.
What I really like: I particularly love the original colour schemes to be had with this template, from its default crimson and inexperienced to a variety of extra choices you’ll choose between.
23. Advertising and marketing Release
To be had on Wix
Any other cast possibility for selling an providing that isn’t but to be had, the Advertising and marketing Release template is a graceful but attractive structure.
It contains area for a outstanding headline, a field to assemble guests’ e-mail addresses, and a full-page background symbol or video.
On the backside of the web page, this template contains small social media icons, maintaining audience targeted at the major CTA within the heart of the web page.
Absolute best for: I’ve discovered that easy touchdown pages like this one will also be a good way to construct pleasure about an providing that’s nonetheless “coming quickly,” whilst additionally enabling you to assemble touch data from attainable shoppers.
24. Product Touchdown Web page
To be had on Wix
This brightly-colored template is considered one of my favourite layouts from Wix. Beginning off with a brief headline and CTA, this template assists in keeping the CTA entrance and heart.
Scrolling down previous the fold, it features a sequence of panels with other coloured backgrounds, making sure that the tips and images pop whilst persistently directing audience towards CTA buttons.
In the end, on the very backside of the web page, there’s a spot the place you’ll upload social media hyperlinks, in addition to a field to assemble guests’ e-mail addresses.
Professional tip: In my revel in, a laugh imagery and colours like those integrated on this template are a good way to stay guests engaged.
25. Guide Touchdown Web page
To be had on Wix
This template is particularly designed to lend a hand specialists advertise their industry and accumulate touch data from potential shoppers.
Whilst lots of the different templates on this record get started off with numerous imagery or movies, this template assists in keeping it blank with a simple background, headline, and easy “Let’s communicate” CTA above the fold.
When you scroll down, the template contains area to offer a brief bio, an outline of products and services supplied, and a carousel to show some testimonials. Then, on the very backside of the web page, there’s a brief touch type.
Sticking to its minimalist rules, this manner contains textual content bins for only a first and final identify, an e-mail deal with, and a message.
What I really like: This template units itself aside with its leading edge highlighter animation impact, straight away drawing guests’ consideration to the primary headline on the best of the web page.
Touchdown Web page Absolute best Practices
The templates above illustrate many essential landing-page best possible practices. As an example, lots of the templates I’ve indexed don’t have any navigation bar, as a navigation bar can detract consideration or clicks clear of the be offering at the web page.
Maximum of them even have room for a photograph or video, which might be nice tactics to spice up engagement.
An efficient touchdown web page provides guests a useful useful resource, reminiscent of a white paper, unique video, or different piece of content material, in change for his or her touch data. As an example, check out this touchdown web page instance from HubSpot:
This web page begins off with a spot so as to add an crowd pleasing headline and featured symbol. It additionally features a prominently displayed CTA, which can be utilized to hyperlink to a touch data type.
It provides area to explain the content material providing with sufficient element to lure audience with out bogging them down in unnecessarily long textual content.
In reality, this situation touchdown web page illustrates a number of essential best possible practices to remember when designing your individual pages:
- Keep away from complexity. Touchdown pages are essential, however they don’t must be sophisticated. Purpose for a web page that’s concise and alluring reasonably than advanced and overwhelming.
- Don’t ask for an excessive amount of. Relatively than simply putting a protracted touch type for your web page, tease a fascinating be offering or a unfastened useful resource in change for only a small quantity of touch data.
- Leverage AI. Generative AI equipment like HubSpot’s Marketing campaign Assistant assist you to temporarily write your first draft, getting you up and working in mins.
- Embody templates. In the end, even though you already know what you’re going to supply and what data you’d love to obtain from guests, development a touchdown web page from scratch can really feel daunting. So, in case you don’t have the bandwidth to construct a web page your self, and in case you don’t have the sources to rent a dressmaker, the usage of a pre-designed web site template will also be a good way to release a professional-looking web page temporarily and successfully.
To be told about different touchdown web page best possible practices, take a look at this complete information.
Craft the Absolute best Touchdown Web page for Your Trade
On the finish of the day, each and every industry is other. The most efficient touchdown web page for one group is also completely useless for every other — and vice versa.
However armed with the templates and best possible practices I’ve shared on this article, you’ll be for your option to crafting the most productive touchdown web page in your distinctive corporate, providing, and shoppers.
Editor’s notice: This publish used to be initially revealed in Would possibly, 2019 and has been up to date for comprehensiveness.
