Because it introduced in 2005, Reddit has remained a thriller to many entrepreneurs. Reddit is a user-influenced platform that embraces dialogue and neighborhood engagement over content material introduction or branding. Its distinction in focal point makes Reddit hugely other from different networks — like Fb or Instagram — the place manufacturers naturally in finding their area of interest.

Previously few years, alternatively, Reddit’s tried to achieve extra consideration from manufacturers through introducing a number of promoting choices. The platform additionally introduced options reminiscent of video streaming and video website hosting, enabling the platform to adapt from the text-based layout it is recognized for.

The platform could also be thriving with Gen-Z and millennial audiences that could be the usage of that platform to make buying selections later in existence. Regardless that we do not inspire you to position your entire cash into Reddit commercials or a neighborhood supervisor to construct subreddits simply but, there are nonetheless tactics companies and types can use Reddit to their merit in the event that they make a selection to.

A method is to host “Ask Me Anything else” posts (sometimes called an AMA) to construct neighborhood and believe together with your target audience. Differently is to begin subreddits about explicit subjects related on your logo, very similar to Fb teams.

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Reddit Statistics

To stay you knowledgeable and permit you to make strategic social media selections, here is a listing of 24 useful and intriguing Reddit stats associated with the corporate, its consumer base, and what it takes to have interaction audiences at the platform.

Basic Stats

  • Reddit has over 430 million lively per month customers. (EarthWeb)
  • Reddit is the 5th maximum visited site within the U.S. (SemRush)
  • Reddit is valued at over $10 billion. (The New York Occasions)
  • Reddit used to be based in 2005 and purchased through Condé Nast in 2006. (Crunchbase)


  • Nearly all of Reddit customers (63.8%) are male. (Statista)
  • 47.13% of Reddit customers are discovered within the U.S. (similarweb)
  • 36% of U.S. Reddit customers are between the ages of 18 and 29 years previous.
  • Gen Z makes up 26% of Reddit Customers. (Reddit Weblog)

Consumer Habits

  • As of 2021, there are 2.8 million subreddits at the platform. (Orbelo)
  • Reddit has 52 million day by day customers. (The Wall Boulevard Magazine)
  • Reddit customers spend just about 24 mins an afternoon at the platform. (Insider Intelligence)
  • Customers spend considerably much less time on Reddit than on different platforms like TikTok, Instagram, and Twitter — however that is as a result of Reddit is extra of a knowledge and schooling platform than a video and leisure platform. (Insider Intelligence)
  • 51% of Gen-Z customers say they are interested in the platform’s user-driven options, reminiscent of subreddits, feedback, and upvotes. (Reddit Weblog)
  • 82% of Gen-Z other people believe Reddit when finding out extra about merchandise. (Reddit Weblog)
Reddit says Gen Z trusts reddit when it comes to product research

Supply: Reddit Weblog

Movies on Reddit

  • As of 2018, Reddit customers fed on greater than 1.4 billion movies at the platform monthly. (Selection)
  • In 2018, video viewing time grew through 38%: Overall customers went from viewing 400,000 hours of natively hosted video each day to greater than 13 million hours of video per month. (Reddit Weblog)
  • In 2018, 3 of Reddit’s 5 highest-performing posts incorporated movies, whilst one had a photograph. (Reddit Weblog)

Enticing Content material and Scorching Subjects

  • The highest 4 subreddits as of 2022 are /r/bulletins, /r/humorous, /r/AskReddit, and /r/gaming. (OneUp)
  • In 2021 the preferred “Ask Me Anything else” (AMA) publish with over 90,000 upvotes used to be I am a lobster diver who just lately survived being within a whale.” (Statista)
  • In a 2019 find out about of 60,000 Reddit posts, the ones between 60 and 80 characters get 8,600 upvotes. (Basis Inc.)
  • The find out about additionally discovered that posts underneath 120 characters get extra upvotes than posts above the nature depend. (Basis inc.)

Foundation Inc. Average Title Length of top posts on Reddit

Supply: Basis Inc.

  • Posts with questions generate two times as many feedback as posts with out them. However, oppositely, posts with out questions get extra upvotes than posts with them. (Basis Inc.)
  • In 2019, necessary subjects of dialogue incorporated attractiveness, weddings, and self-care, a shift from 2018’s scorching subjects, famous underneath. (Reddit)
  • One in every of Reddit’s most well liked subjects is era. In 2018, Reddit reported that every one of its tech-related subreddits mixed won greater than 27 million distinctive per month guests and 284 per month perspectives. (Reddit Weblog)

Chart showing questions get 2x more comments on Reddit from Foundation Inc.
Questions get fewer upvotes on reddit chart from foundation inc.

Supply: Basis Inc.

Takeaways from Reddit Stats

In case you are a marketer in a box associated with client merchandise, particularly era, chances are you’ll no longer need to depend out Reddit simply but. As now we have discovered from the stats above, younger other people, particularly in Gen Z, are the usage of and trusting the platform as a supply for product analysis.

In case your corporate has numerous very good video content material, chances are you’ll need to incorporate Reddit into your subsequent business plan. Take note, Reddit customers fed on greater than 1.4 billion movies per month in 2018.

On-line video, particularly in a cellular layout, is being embraced a lot more closely than prior to now. As a result of this, it could be price exploring the theory of a Reddit video technique should you ever have additional time or assets to be had.

In case you are eager about trying out out content material on Reddit however have no idea the place to begin, it may be useful to get inspiration from manufacturers who have already succeeded there. In this publish, you’ll take a look at a couple of nice examples.

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