Whether or not you’re excited about global advertising and marketing, or simply wish to be informed extra about how audiences all over the world have interaction with the web, studying concerning the best international platforms can also be an eye-opening revel in.

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Underneath, you’ll discover 17 of the most well liked social media platforms world wide, together with TikTok’s foundation platform — Douyin.

The 17 Greatest World Social Media Platforms

1. QZone and QQ

International social media platforms, QZone profile page

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  • Proprietor: Tencent
  • Starting place: China (To be had globally, Chinese language language-only)
  • Identify’s Starting place: QZone and QQ had been shortened from the unique title, OICQ. The O stood for “open” whilst ICQ is an speedy message time period that seems like “I Search You” when stated allowed.
  • Reported Customers: Over 600 million lively customers on QZone with 574.4 million per month customers on QQ.

QZone is a social media channel whilst QQ is a messaging app that hyperlinks to a QZone account. The 2 apps function a substitute for Fb in international locations like China and South Korea, the place the U.S. platform is blocked.

The platform’s tale started in 1999 when QQ introduced as a desktop messaging website. QZone, a social media website and app, introduced in 2005.

In 2019, as mobile-first mindsets grew, Tencent remodeled the QQ site right into a standalone app. QZone nonetheless serves as a social media platform whilst QQ is now very similar to the Fb Messenger app.

That can assist you higher visualize how other people have used QQ and QZone, right here’s a handy guide a rough analogy: When U.S. millennials had been kids, we raced house from college to message our pals on AIM.

Then, as we reached highschool, we ventured onto Fb, the place lets message other people, create a profile, and publish updates.

In the meantime, in China, other people in my age staff would possibly have messaged pals on QQ’s messaging site as a substitute of AIM. Now, QQ customers would possibly use its sister app — QZone — for a social media revel in that’s similar to Fb. Then, to message pals, they use QQ.

On QZone nowadays, customers are inspired to post posts, movies, and even song. Like Fb, they may be able to additionally connect to pals, see a feed of updates, remark, proportion or react to posts, and replace duvet or profile footage.

The QQ and QZone are nice examples of social manufacturers that won traction lengthy ahead of platforms owned by way of U.S. tech companies. QQ and QZone customers are so sturdy in China most likely as a result of younger audiences followed its messaging software and had been in a position to revel in its complete social community afterward.

Even though Fb introduced 2004, twelve months ahead of QZone got here out, Tencent had already captured the millennial demographic with QQ, discovered how one can develop its product competitively with QZone, and persisted so as to add options to drag in Gen Z audiences.

Whilst QZone and QQ look like Fb possible choices, their historical past of expansion is somewhat parallel. And, as some of the largest social media platforms globally, QQ is value realizing about in the event you plan to marketplace in Asian territories with heavy censorship.

2. WeChat/Weixin

International social media platforms, WeChat interface.

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WeChat introduced in 2011, ahead of competition like Kik and WhatsApp. The messaging app was once rolled out by way of Tencent, which additionally created QZone and QQ.

In a similar fashion to WhatsApp, WeChat permits unfastened, text-based chats and voice calls. It additionally has a “Moments” characteristic very similar to Instagram or Fb Tales. Like many U.S. platforms, you’ll position a laugh animated stickers on pictures or movies despatched inside the app.

To enroll in WeChat, customers wish to know anyone at the platform and feature them scan an activation code {that a} person receives when logging in for the primary time. Then, they may be able to get admission to WeChat’s messaging characteristic, ship movies to pals, and host digital telephone calls.

With the exception of the use of the platform for friend-to-friend conversation, customers too can profit from extra entertaining options.

As an example, whilst one characteristic permits other people to play in-app video games are living in opposition to pals, others come with filters that can be utilized in chats or video calls.

WeChat additionally connects to plenty of third-party or Tencent-owned apps in order that a person can tackle a couple of duties. You’ll be able to hail a journey or pay pals cash, without delay from WeChat.

International social media platforms, WeChat add-on apps.

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At this level, Fb, Snapchat, WhatsApp, and different main apps are the use of a equivalent technique, pulling further options into their platforms to stay customers logged in longer.

As an example, many best messengers permit staff video calls, be offering in-app video games, or let customers ship cash.

3. Weibo (Sina Weibo)

Weibo, also known as Sina Weibo, is the largest Chinese language microblogging and social media platform. The social channel made information in 2017 when it reached extra per month lively customers than Twitter.

Since then the app’s persisted to develop. Reviews recommend that greater than 30% of Chinese language web customers now have an account at the platform.

While you talk over with the site, it’s robotically in Chinese language. Then again, you’ll use Google Chrome’s translator to transform the textual content to other languages.

International social media platforms, Weibo desktop site.

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Like Twitter, Weibo provides a central feed the place you’ll see the newest or highest-performing posts. To toggle thru several types of posts, you’ll click on a class at the record within the left sidebar.

At the proper, you’ll see “Sizzling Subjects” very similar to Twitter’s “Trending Subjects.” Should you proceed to scroll down, you’ll additionally see a field that permits you to seek for other people.

International social media platforms, Twitter feed to compare with Weibo’s.

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Whilst Weibo’s structure and microblogging challenge are very similar to Twitter’s, the Chinese language platform emphasizes movies, footage, and trending content material, whilst Twitter nonetheless places an emphasis at the accounts sharing the content material.

Even though Twitter additionally prioritizes trending content material, you’ll simply see which of your fans posted, preferred, or retweeted it ahead of seeing the content material in a tweet.

This permits audiences to subconsciously center of attention on the one that tweeted one thing in addition to the tweet itself.

Those somewhat other layouts may also recommend that the audiences of every platform wish to devour content material otherwise. Whilst Twitter’s target market would possibly desire the human connection, the ones on Weibo would possibly wish to leap instantly to the content material.

4. Douyin

  • Proprietor: ByteDance
  • Starting place Nation: China (To be had solely in China; TikTok is to be had globally)
  • Identify’s Starting place: Douyin loosely interprets to “shaking sound” or “vibrato.”
  • Reported Collection of Customers: 613 million lively customers

Douyin is the Chinese language-only counterpart to TikTok, which is owned by way of the similar corporate. TikTok particularly is a merger of Douyin and the Musical.ly lip-syncing app. Each social media apps concentrate on permitting customers to create, edit, and proportion short-form vertical video.

After Douyin introduced in early 2018, it grew to 150 million lively customers in yr one. ByteDance then bought a equivalent lip-syncing app referred to as Musical.ly and created TikTok, an international app that merged the most efficient options from every platform.

Since launching in past due 2018, TikTok’s additionally observed viral expansion by way of gaining kind of 1.2 billion lively customers. Like Douyin, TikTok additionally sees a lot of global influencers from international locations like India.

Whilst Douyin and TikTok are very equivalent short-video apps and are frequently at a loss for words as the similar factor, they have got a somewhat other units of options, are powered by way of other servers, and feature other ranges of censorship because of rules all over the world.

Douyin isn’t obtainable for us to preview within the U.S., however information shops describe it as being much more complicated than TikTok — in particular with regards to ecommerce.

As an example, whilst TikTok rolled out promoting choices in 2020, Douyin already allowed customers to triple-tap a video with a product featured in it to visit a emblem’s ecommerce retailer. Customers too can use the app for digital excursions of inns, shops, or commute places.

Douyin additionally reportedly permits customers to geotag themselves at a shop or location. This might be useful for offering emblem consciousness to native manufacturers.

With regards to what Douyin and TikTok have in commonplace, each are apps the place customers can proportion brief movies that may characteristic musical overlays, a laugh filters, and textual content.

From footage I’ve dug up on-line, it looks as if the platform’s design could be very equivalent with some slight design variations. The screenshots beneath display a video advert and the platform’s seek characteristic:

International social media platforms, Douyin user interface.

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As a comparability, right here’s what a video advert and the hunt characteristic seem like on TikTok.

International social media platforms, TikTok user interface to compare with Douyin.

Each apps also are targeted round a feed that algorithmically displays customers movies from fans or movies that they may revel in in keeping with earlier content material they’ve considered.

When customers input the app and notice the feed, one video will start enjoying robotically. To look different movies, customers merely swipe up on that feed. Right here’s what this looks as if on TikTok:

 International social media platforms, TikTok user interface to compare with Douyin.

With the exception of the shared options, each fast paced social media channels are appreciated by way of more youthful generations. Whilst over 92.39% of TikTok’s target market is more youthful than 34, it’s additionally been reported that Gen Z has flocked to Douyin.

Douyin and TikTok’s good fortune tale is a smart instance of ways one distinctive global platform can exchange the best way we devour content material in different international locations. Previous to TikTok’s release within the Western hemisphere, many American citizens hadn’t observed the rest very similar to it since Vine.

Now not solely did Douyin and TikTok substitute the will for Vine, however each apps additionally catered to Gen-Z and millennials, two mobile-first generations recognized for brief on-line consideration spans and heavy intake of video content material.

5. Kuaishou

Kuaishou is a short-video app that competes with Douyin. This platform began as a GIF-sharing website referred to as Kuaishou GIF. It was once like GIPHY within the sense that anybody may create, publish, and proportion GIFs at the community.

In 2012, Kuaishou dropped GIF from its title and pivoted to a brief video platform. Its interface is now similar to Instagram’s.

Kuaishou does not have a “Tales” characteristic like Instagram, nevertheless it options in a similar fashion having a look profiles and feeds the place customers proportion brief vertical movies relatively than footage or different content material.

International social media platforms, three Kuaishou interface views.

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Like Douyin or TikTok, the video options of Kuaishou appear somewhat equivalent in that customers can leverage sound bites and fundamental enhancing gear of their content material.

Like many social media platforms with movies, Kuaishou additionally permits customers to overlay textual content and stickers on pictures or movies.

International social media platforms, Kuaishou video editing.

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From having a look at numerous movies which were uploaded to different websites from this platform, it kind of feels like many customers have used this app to spotlight their distinctive talents and musical skill.

A variety of customers have additionally shared movies that spotlight and have fun sides of rural China.

In 2019, Apple outstanding Kuaishou as an international app that was once defining cellular video storytelling developments. This got here in a while after the app particularly added ecommerce and monetization options that enabled creators in poverty-stricken rural China to generate profits from it.

With the exception of its brief movies, Kuaishou additionally permits customers to are living circulate content material at the platform. Very similar to the quick video characteristic, the circulate has allowed customers to movie longer movies that spotlight their talents.

6. VKontakte (VK)

  • Proprietor: Mail.Ru Team
  • Nation of Starting place: Russia
  • Identify’s English Translation: VKontakte loosely interprets to “in touch with.”
  • Reported Collection of Customers: 67 million customers

VK, the largest social channel in Russia, is sort of a combine between Fb, YouTube, and the 90s unlawful downloading provider LimeWire. This platform permits customers to post and proportion text-based posts, footage, video recordsdata, and song recordsdata with their connections.

With regards to this platform’s person interface, it appears to be like eerily very similar to Fb, with some slight tweaks to web page layouts.

International social media platforms, VK profile page.

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With the exception of permitting customers to proportion their very own content material, they may be able to allegedly add and circulate copyrighted subject matter, similar to song and flicks. This has allegedly been considerable at the platform since its release, however prison steps have no longer been taken in opposition to it.

The social platform is owned by way of Mail.Ru Team, a tech corporate that owns Russia’s major serps and OK.RU, a social platform famous beneath. Reviews additionally recommend that this corporate has affiliations with the Russian govt.

Unusually, nearly all of VK customers are between the ages of 25 and 34.

This reputation might be because of a couple of causes, together with the platform’s talent to permit customers to proportion audio and video recordsdata between pals. The platform additionally encourages customers to make bigger their social circles and no longer prohibit themselves to those they’re already in.

7. Odnoklassniki (OK.RU)

  • Proprietor: Mail.Ru Team
  • Nation of Starting place: Russia
  • Identify’s English Translation: Odnoklassniki interprets to “classmate.”
  • Reported Collection of Customers: 33.8 per month lively customers

Odnoklassniki, or OK.RU, is a site that focuses on connecting other people with their previous classmates. The social media platform is about up like a weblog, very similar to Tumblr, the place customers can proportion lifestyles updates, pictures, or movies, which then display up in different customers’ house web page feeds.

In conjunction with their classmates’ content material, a sidebar displays customers the most well liked movies which were posted at the platform.

Underneath is a take a look at the feed. Whilst the website is in Russian, I’ve used Google Chrome to translate it so you’ll get a greater concept of what persons are posting.

International social media platforms, Odnoklassniki feed.

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Like Tumblr, customers too can click on at the title or symbol of every other person in a publish to search out that individual’s profile.

Those profiles are very similar to Fb’s structure in that they display a canopy picture, a person’s best fans (referred to as “members”), after which a feed of their very own content material.


Whilst this platform is very similar to each Tumblr and Fb, Russian voters don’t recurrently use the ones two platforms up to OK.RU.

Moreover, with warnings that Fb, YouTube, and Instagram might be banned in Russia, it’s no longer stunning that tech firms on this area have innovated to create equivalent selection platforms.

As we’ve observed with the Chinese language platforms above, many international platforms were impressed by way of or created as a substitute for U.S.-based websites that had been censored or banned.

Those continent-specific platforms generally is a theme we proceed seeing in numerous spaces of the arena.

Should you’re a global marketer, it may be useful to spot segments of your target market that would possibly no longer be capable of get admission to the platforms you utilize for social media advertising and marketing. Then, analysis any possible choices that you’ll get admission to to advertise your content material in the ones places.

8. Telegram

  • Proprietor: Telegram Team Inc.
  • Starting place: UAE
  • Identify’s Starting place: Named after the telegram machine, coined by way of Charles Wheatstone in 1834.
  • Reported Customers: 700 million per month lively customers

Telegram is a cloud-based messaging platform based in 2013 by way of Nikolai and Pavel Durov, who additionally in the past based VK. Recognized for its end-to-end encryption and concentrate on privateness, Telegram has a tendency to develop in reputation each and every time every other app reports a safety breach.

The app was once introduced as a substitute for WhatsApp when the latter introduced it might proportion person data with its father or mother corporate, Meta. Because it serves as a protected selection to WhatsApp, Telegram’s interface appears to be like relatively very similar to the only we’re used to.
International social media platforms, Telegram group chat.

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To start with look, it’s possible you’ll no longer be capable of inform the variation between WhatsApp and Telegram as a result of they give the impression of being very equivalent of their fundamental textual content messaging functions.

However Telegram takes WhatsApp’s options up a notch with chat folders that allow you to arrange conversations, open API that permits you to construct your personal Telegram purchasers, and no sim sign-up to offer protection to your telephone quantity from public view.

Open API additionally allows you to create Telegram Bots that automate duties and reply to person messages.

What’s additionally fascinating about Telegram is its “Secret Chat” characteristic which permits customers to ship messages set to self-destruct after a definite duration and go away no hint on its servers.

The app additionally means that you can create chat channels with as much as 200,000 individuals, in comparison to WhatsApp’s present 1,024, and allows you to ship media with out a limits on dimension or kind.

Prior to now utterly unfastened, Telegram introduced its Top rate tier in 2022. Options similar to voice-to-text, doubled limits on channels, chat folders, chats, distinctive stickers and reactions are to be had so that you can discover on Telegram Top rate.

Telegram these days has 70 million lively customers in India, 24 million in Russia, 19 million in Indonesia, and 18 million in Brazil. The app additionally permits backed commercials in some areas, so it’s value exploring in the event you’re excited about increasing your presence in those international locations.


  • Proprietor: JOYY Inc.
  • Starting place: China
  • Identify’s Starting place: Prior to now named Like, the founders modified the title in 2019 and added an additional “e” to put across the extra price it presented after it was once redesigned and rebranded.
  • Reported Customers: 150 million per month lively customers

TikTok’s upward thrust to repute will have been meteoric, nevertheless it’s no longer the one video-sharing social media platform at the block. Singapore-based Bigo Applied sciences (owned by way of JOYY Inc.) introduced LIKEE in 2017 as a competitor to TikTok.

LIKEE is a brief video-sharing platform that’s won large traction since its release. It makes a speciality of content material from younger customers and celebrities who use the hashtag problem characteristic to create viral movies for the app.

Like TikTok, the app options an AI-powered set of rules that recommends content material related to every person’s pursuits. LIKEE additionally has filters, particular results, and gear to assist customers create content material.

In 2018, LIKEE was once considered one of 59 Chinese language apps banned in India because of the emerging tensions between the 2 international locations. Earlier than this, India was once the largest marketplace for LIKEE, the place it was once to be had in 15 Indian languages, together with Hindi, Tamil, Bengali, Marathi, and Telugu.

LIKEE turns out lovely very similar to TikTok at the floor, however what units it aside is its author monetization gear.

International social media platforms, LIKEE.

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The LIKEE Reliable Author program, as an example, provides creators get admission to to other advantages, similar to invitations to unique occasions and promotions at the LIKEE in style web page in keeping with their “crown” stage.

The app additionally makes a speciality of are living streaming. LIKEE creates a extra immersive are living streaming revel in by way of permitting creators to create personalised 3-D avatars of themselves and letting them create and sign up for on-line communities.

International social media platforms, LIKEE.

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Whilst TikTok continues to be main the rate as the most well liked short-video-sharing platform, LIKEE is slowly gaining floor and might simply be the following large factor.

10. LINE

If there’s a powerhouse app that appears to be doing the whole thing, it’s LINE.

The South Korean messaging app was once introduced as a reaction to the 2011 Tōhoku earthquake and tsunami to assist customers keep in touch with every different in spite of community outages.

It briefly won traction, changing into some of the largest messaging gear in Asia.

International social media platforms, LINE group chat.

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The messaging software integrates with a collection of products and services starting from bills with LINE Pay, telemedicine with LINE Physician, and song streaming with LINE Track.

 International social media platforms, LINE Pay.

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The app’s stickers are their very own cultural phenomenon. They’re so in style that you’ll in fact purchase real-life products of them at the LINE Buddies Retailer.

International social media platforms, LINE friends store.

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The Creators Marketplace additionally supplies customers with a platform to monetize their decal creations and promote them at the LINE Decal Store, LINE Theme Store, and LINE STORE.

LINE’s number one site is in English. Lots of its subsidiary internet sites, together with LINE for Trade and LINE Information, are in Eastern.

LINE’s integration with different sides of its ecosystem is a good way for companies to achieve new audiences and construct loyalty with present ones.

It additionally removes the will for customers to change between an array of apps, making a streamlined revel in and lowering distractions.

11. Douban

  • Proprietor: Beijing Douwang Era Co., Ltd.
  • Starting place: China
  • Identify’s Starting place: Named after a hutong, or slender lane, in Beijing. The literal translation of Douban is “an embryonic leaf.”
  • Reported Customers: 300 million customers

Douban is a well-liked social networking platform originating in China. It was once created by way of Yang Bo in 2005 and has since grown to be some of the biggest on-line social networks within the nation.

The platform permits customers to keep in touch, proportion their pursuits, and price motion pictures, books, song, and different content material. On Douban, customers can observe every different, create a profile, publish and touch upon dialogue forums, uncover new content material, and get suggestions.

Douban is to be had in Chinese language, however right here’s a translated preview of its homepage.

International social media platforms, Douban homepage.

Dubbed the “Chinese language model of IMDb” because of its center of attention on films and picture critiques, Douban could also be recognized for being some of the few Chinese language social networks that permits political discussions, even if censorship continues to be enforced.

The platform hosts many occasions and actions, similar to meetups, lectures, movie screenings, and gala’s. It additionally has a web based radio station referred to as Radio Douban which permits customers to track in and pay attention to song from other resources.

Douban boasts a full of life on-line neighborhood for younger and skilled Chinese language customers engaged in literary and picture discussions. It’s additionally confirmed in style amongst younger other people because it lets them specific their perspectives, keep hooked up, and uncover new content material.

International social media platforms, Douban web page.

In 2022, the app tightened its insurance policies and now calls for out of the country customers to sign in with a mainland cell phone quantity or authentic id record to proceed the use of the platform. Briefly, any person who needs to make use of Douban should end up their id.

Beijing’s expanding censorship could also be tough to navigate for manufacturers seeking to faucet into this skilled and prosperous demographic, but it’s nonetheless conceivable to have good fortune on Douban if achieved proper.

12. Baidu Tieba

  • Proprietor: Baidu
  • Starting place: China
  • Identify’s Starting place: Baidu Tieba — the phrase Tieba is just the pronunciation of the Chinese language phrase “贴吧”, a made-up phrase that interprets to “Let’s Submit.” The phrase Tieba has its which means prolonged to the phrase “discussion board” or “staff” as smartly.
  • Reported Customers: 45 million per month lively customers

Tieba is likely one of the biggest Chinese language dialogue discussion board networks. The father or mother corporate, Baidu, additionally owns some of the largest serps on the planet, with 3.3 billion searches consistent with day. Established in 2003, Tieba is a forum-style interactive neighborhood the place customers can proportion content material and talk about subjects of commonplace curiosity.

Tieba provides a variety of options for customers, similar to customizable avatars, particular results, and gear that can assist you customise your posts. There also are an in depth array of filters that let you seek for posts by way of key phrases or tags.

Each Tieba, or person neighborhood, has its number one coordinator, in most cases known as the “administrator” or the “moderator” in English. This coordinator is accountable for maintaining the discussion board protected and orderly.

Tieba’s user-generated, content-driven nature makes it a perfect platform for companies to have interaction with their shoppers, construct relationships, and in finding out what their shoppers suppose.

The platform makes use of two sides — revel in issues and account stage — to evaluate the standard of its customers. The extra you have interaction at the platform and have interaction with different customers, the upper the account stage and the extra revel in issues you’ll acquire.

Baidu Tieba had amassed over 300 million per month lively customers, and its registered customers skyrocketed to 1.5 billion by way of 2015.

Through 2021, alternatively, the Reddit-style platform misplaced 90% of its customers because of problems similar to loss of control and over the top commercialization. With 45 million lively customers, it nonetheless has really extensive possible to ascertain itself as a big participant out there.

The site is in Chinese language, and also you’ll have to make use of Google’s translate characteristic to get admission to its content material.

International social media platforms, Baidu Tieba feed.

The central feed presentations sizzling subjects and discussions. Customers can scroll thru those subjects to search out related data, sign up for in on present conversations, or create new ones.

The feed additionally presentations information on the best, which you’ll click on on to stick up to date with fresh occasions.

13. BeReal

  • Proprietor: Alexis Barreyat and Kevin Perreau
  • Starting place: France
  • Identify’s Starting place: The title pertains to its center of attention on customers importing unpolished footage.
  • Reported Customers: 73.5 million per month lively customers

BeReal, a French anti-influencer social media app introduced in 2020, solely permits customers to publish footage and movies which might be unedited and unfiltered to advertise “authenticity.” The app discourages customers from curating a model of themselves that’s inconceivable to score.

BeReal notifies customers to take an image in two mins the use of their back and front cameras concurrently with a location and not obligatory caption.

Whilst different customers can’t like or dislike a publish, they may be able to remark. You’ll be able to additionally react to posts with a “RealMoji,” which is an image of your personal face.

The app is most well liked within the U.S., adopted by way of France and the U.Okay. BeReal’s per month lively customers greater by way of greater than 300% in 2022.

Gen Z, these days the biggest technology on Earth, turns out to have a liking for BeReal’s extra practical way.

International social media platforms, BeReal.

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In a contemporary article, Meredith Mueller, a sophomore on the College of Kansas, highlights how, in contrast to Instagram or Snapchat, BeReal provides a pressure-free revel in.

“Snapchat is extra such as you’re sending this to 1 individual, in the event you publish in your tale, you’re seeking to glance just right,” she stated. “While that is like … anywhere you’re at, no matter you’re doing, you forestall within the second and your entire pals can see it. It’s extra like a down-to-earth app. I’d say it’s like a judgment-free zone.”

BeReal these days doesn’t be offering any promoting or monetization alternatives for manufacturers. Manufacturers like e.l.f. Cosmetics and Chipotle introduced emblem accounts ultimate yr and constructed followings with cut price codes.

Nonetheless, with the app’s spontaneous nature and BeReal’s resolution to care for its philosophy of authenticity, it might be fascinating to peer how manufacturers undertake it.

What’s transparent is that Gen Z loves this authenticity, and types should be cutting edge to create a presence at the platform.

14. Moj

  • Proprietor: Mohalla Tech
  • Starting place: India
  • Identify’s Starting place: The title is a spin at the Hindi phrase “mauj,” because of this leisure.
  • Reported Customers: 120 million per month lively customers

Thirty hours after India banned 59 Chinese language apps because of ongoing tensions with China on June 29, 2020, the Indian social media platform ShareChat introduced Moj.

The app was once designed to duplicate TikTok, thus providing a equivalent person revel in with options, similar to 15-second movies and particular results. Inside 3 days of its release, Moj gathered 50,000 downloads.

India, the rustic with the biggest inhabitants on the planet, has 22 authentic languages. Moj helps over 15 languages, together with English, Bengali, Hindi, Gujarati, Kannada, and Malayalam.

Like TikTok, customers can lip sync, create virtual artwork, and use AI-powered results. The app additionally options interest-based content material suggestions and are living streaming.

Since Moj is a TikTok copy, its interface appears to be like virtually the similar as TikTok. It has a house web page, which presentations trending and up to date movies, and likewise permits customers to browse content material in numerous classes.

International social media platforms, Moj.

Customers can browse the app with no need to sign in. To start out growing and sharing content material, alternatively, they should join with their telephone quantity or Fb account.

“Moj for Creators,” a program introduced in April 2022, targets to assist creators earn Rs 3,500 crore by way of 2025 with new monetizable options.

Those options come with performance-based weekly rewards, emblem collaborations, author lessons, an unique author membership, and a devoted author supervisor to assist creators develop.

International social media platforms, Moj for creators.

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With the exception of this, Moj Reside additionally permits customers to generate profits and rewards by way of are living streaming their content material. Creators can have interaction with their target market in real-time and ship digital items.

In spite of its efforts, Indian creators suppose native possible choices like Moj come nowhere with regards to the extent of popularity that TikTok presented.

Nonetheless, Moj has won immense reputation in India and provides international companies a gateway to a various and fast-growing marketplace.

15. Xiaohongshu

  • Proprietor: Xingyin Knowledge Era
  • Starting place: China
  • Identify’s Starting place: Xiaohongshu interprets to “Little Purple E book.”
  • Reported Customers: 158 million per month lively customers

The Chinese language resolution to Instagram, Xiaohongshu (sometimes called Little Purple E book or RED) is a content-driven, ecommerce platform that connects native and global Chinese language shoppers to manufacturers.

Xiaohongshu was once created by way of Miranda Qu and Charlwin Mao in 2013 and has since turn into a pace-setter within the user-generated content material (UGC) area.

When it first introduced, WeChat and Weibo ruled the Chinese language social media panorama. Xiaohongshu tapped into the younger Chinese language city girls’s marketplace by way of offering a platform for them to learn product critiques, proportion person reports, and uncover new merchandise.

The app these days makes a speciality of good looks, model, way of life, and commute. Nowadays, 70% of its person base are girls.

RED’s center of attention on merchandise and buying groceries makes it in style a number of the Chinese language elite. Chinese language consumers will make up 40% of all luxurious shoppers by way of 2030. The app faucets into the purchasing energy of prosperous Chinese language millennials and gives precious insights into their buying groceries behavior.

Xiaohongshu’s major feed has 3 tabs: Apply, Discover, and Close by. Although the app is very similar to Instagram, its “Close by” characteristic is exclusive and permits customers to find new puts, merchandise, and developments round their location.

International social media platforms, Xiaohongshu.

The app’s publish software additionally provides extra enhancing options than Instagram, together with adorn.

The Discover tab comprises classes similar to weight reduction, manicures, cosmetics, mother-baby, and emotion, appearing how RED makes use of historically female-focused subjects to create attractive content material.

International social media platforms, Xiaohongshu.

Xiaohongshu permits manufacturers to have their storefronts at the app, which customers can get admission to to determine extra concerning the emblem and buy their merchandise.

International social media platforms, Xiaohongshu.

RED’s center of attention on a distinct segment feminine demographic, ecommerce functions, and distinctive content material make it a precious platform for manufacturers having a look to achieve the Chinese language marketplace.

Manufacturers can spouse with native influencers to unfold consciousness, promote merchandise, and have interaction with the target market.

16. Yubo

  • Proprietor: TWELVE APP
  • Starting place: France
  • Identify’s Starting place: The app was once in the past named Yellow and it has since rebranded to Yubo.
  • Reported Customers: 60 million customers

Any other French social media app that’s gaining popularity amongst Gen Z is Yubo. Introduced in 2015 by way of Sacha Lazimi, Jérémie Aouate, and Arthur Patora, the app targets to create an area for younger other people to fulfill new pals and in finding their neighborhood.

Yubo, previously referred to as Yellow, was once created with an emphasis on protection, openness, and inclusiveness. The app is geared toward youngsters and encourages customers to create teams, proportion footage and movies, chat with pals, play video games, or even are living circulate.

For a while, Yubo was once referred to as the “Tinder for Teenagers” because of its swipe-based interface. Customers can make a choice who they wish to connect to in keeping with their pursuits and profiles.

The platform makes an attempt to stay its more youthful and older customers separate with two disconnected communities — one for younger other people elderly 13 to 17 and an grownup neighborhood for other people elderly 18 and above.

Separate communities save you customers in a single neighborhood from interacting with customers within the different neighborhood.

Previously, Yubo confronted backlash because of its safety problems, together with the power of adults to create and use faux accounts.

Then again, Yubo has since carried out measures similar to partnering with virtual id supplier Yoti to assist vet suspicious customers and arrange ID verification. In 2022, Yubo additionally rolled out age “estimating” generation to higher establish minors.

Customers can use the in-app forex, YuBucks, to make purchases, similar to including an additional selection of new pals or boosting their profile to get extra visibility. Yubo additionally options commercials, which customers can choose to skip or watch in change for YuBucks.

International social media platforms, Yubo.

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Yubo has a partnership with Snapchat revolving across the Snapchat Digicam Package, which permits the platform and its creators to make use of Snapchat’s clear out machine and contours. Yubo additionally creates sport filters you’ll play with, like on Snapchat.

International social media platforms, Yubo.

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17. Rakuten Viber

Viber is a unfastened messaging and calling app created in 2010 by way of two Israeli brothers, Talmon Marco and Igor Megzinik.

Viber briefly won reputation because of its intuitive interface, seamless syncing throughout units, encryption, HD audio and video calls, and an in depth array of stickers.

In 2014, Rakuten, the arena’s third-largest ecommerce corporate got Viber for $900 million.

Since then, the app has made vital enhancements, similar to introducing video and voice messaging, bills, video games, or even its personal forex referred to as “Vibes.”

The platform has customers in 190 international locations, and its registered customers have surpassed 260 million per month lively customers. Right here’s a preview of Viber’s feed.

International social media platforms, Rakuten Viber feed.

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As you’ll see, you even have a “My Notes” tab that permits you to write notes and memos.

International social media platforms, Rakuten Viber “My Note” feature.

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Viber additionally has an in depth array of options that make it nice for industry use. It supplies collaboration gear similar to polls, surveys, and record sharing, amongst others.

Viber Trade provides a variety of gear to assist firms achieve their shoppers, similar to permitting transactions, providing real-time buyer enhance, and sending related messages and promotions.

International social media platforms, Viber Business.

In January 2023, Viber introduced a Trade Inbox, which lets you arrange and clear out messages from business companies similar to supply products and services, shops, and banks.

The app’s mobile-focused options, similar to a handy guide a rough registration procedure, simple touch updates, one-tap calling, and built-in challenge products and services, make it a very good choice for companies having a look to have interaction with shoppers at the move.

The Similarities of World Social Platforms

In spite of their important variations, social media industries all over the world have some interesting similarities to that of the U.S.

As an example, whilst a lot of North The united states’s maximum distinguished social media apps are owned by way of Fb or had been created in Silicon Valley, maximum distinguished international platforms had been created by way of Tencent or different main tech companies founded in China. In a similar fashion, the 2 largest Russian platforms are owned by way of the similar corporate.

Even though most of the apps above had been created and introduced in extremely censored spaces, they don’t appear to be falling at the back of on innovation because of the ones rules.

As a result of global social platforms have developed on a equivalent timeline as many commonplace U.S. platforms, it kind of feels like those geographies are construction their very own parallel social media industries, relatively than simply racing to create possible choices to our personal platforms.

Something main distinction is that most of the examples in this record emphasize direct conversation greater than content material.

In the meantime, our personal platforms emphasize content material and person revel in. Whilst each and every social media platform we use nowadays does have messenger with quite a lot of options, just a few of them are or had been ever standalone messengers.

As an example, QZone and WeChat constructed their preliminary audiences as messenger apps and broadened their options from there. In the meantime, Snapchat and WhatsApp are the one best platforms that began as direct messengers.

Whilst Fb Messenger is likely one of the maximum distinguished textual content messaging platforms, it’s a variety of Fb’s unique Information Feed-centered platform.

Going World

Should you’re excited about attaining global audiences, you must take note of the social media platforms they maximum recurrently use, and what they use them for.

This offers you perception on what sorts of content material those teams have interaction with, what motivates them, and what methods may convince purchasing selections.

If you wish to faucet into a global target market, however can’t get admission to probably the most platforms in this record, you’ll on the other hand believe trying out out a marketing campaign on a globally obtainable platform like WhatsApp and WeChat.

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