Ask any marketer chargeable for copywriting about their writing procedure. You can temporarily to find out there is not any particular procedure to apply and little to no copywriting templates to steer you.

Moreover, copywriting varies relying for your target market, goal, and layout. Copywriting for an Instagram put up, as an example, is completely other from copywriting for a weblog put up.

→ Download Now: 6 Free Blog Post Templates

At HubSpot, we all know the combat. Copywriting calls for creativity, inspiration, and difficult paintings, and it may be tricky to seek out all 3, day-in and day-out.

To lend a hand with creator’s block, we’ve got put in combination an inventory of copywriting templates you could use for any of your advertising and marketing efforts, together with running a blog, social media, e mail advertising and marketing, or even inner memos.

Let’s dive in.

10 Copywriting Templates to Use in Advertising

1. Electronic mail Advertising

First, you can wish to resolve what form of e mail you might be writing to make sure you’re chatting with the fitting target market. Coordinate together with your group to look if it is a one-off advertising and marketing e mail like a per month e-newsletter or in case you are being requested to write down for a sequence of emails, like a nurturing marketing campaign.

As you might be drafting your replica, imagine how your e mail will inspire the reader to take the required motion, like clicking a hyperlink to buy or scheduling a decision with a gross sales rep to be told extra about your products and services.

You will not be aiming for the reader to take a selected motion and as a substitute simply wish to ship a normal replace, like an organization announcement. You can need the replica to simply and obviously keep up a correspondence the core of your message for your reader.

Here is an instance of a template you could use to welcome new subscribers for your e-newsletter:

Hello [First Name],

Thanks for signing up for [include what someone just signed up for, like a blog subscription, newsletter subscription, company services, etc.]

At [Company Name], we are running to [list a few of your company’s core goals or include your mission statement]. We extremely inspire you to try [suggest a few recommendations so the reader can continue learning more about your company].

In the event you ever have any questions, please be at liberty to touch us at [Contact information].


[Company Name, or individual sender’s name]

Featured Useful resource: 15 Electronic mail Templates for Advertising and Gross sales

We’ve got regarded as the varieties of emails entrepreneurs and salespeople are prone to ship time and again and crafted templates that may lend a hand do away with that point.template for an email pitch to a company

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2. Running a blog

Blogs give copywriters an opportunity to dive deeper into subjects in some way that’s not captured via emails, commercials, or social media posts. There are such a large amount of various kinds of blogs you could write, so you should definitely increase your weblog technique to stay a detailed eye on what varieties of weblog posts and subjects carry out absolute best for your enterprise.

Since blogs have a tendency to be longer than different varieties of replica, you wish to have to you should definitely’re preserving your target market engaged. Imagine what your readers would possibly need out of your put up, and concentrate on answering the topic-related questions they are going to in all probability ask.

This weblog put up template is an instance of a services or products evaluate.



[Introduce the product/service you’re reviewing and relevant background information about the company and the product/service. Clearly state what the reader will gain from reading the post.]


[Write a brief using keywords. Use headings throughout the post to break up the key sections of your post]


[A few paragraphs will cover the bulk of the review here. If there are multiple features to the product/service, section them separately as you review. Be detailed and answer the questions you think your audience may have about the product or service.]

  • How a lot did it price?
  • What’s the capability?
  • How was once the buyer carrier?
  • Are you recommending the product/carrier?
  • Who would get pleasure from the usage of the product/carrier?


[Wrap up your post with final thoughts and a CTA if you want readers to check out the product/service.]

Featured Useful resource: 6 Loose Weblog Submit Templates

We’ve got put in combination six very important weblog put up templates each and every marketer wishes — from how-to posts to listicles.

image of hubspot's free blog post templates

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3. Social Media

Writing replica for social media relies on the social platform. In case you are writing for Twitter, you could have a strict persona depend, so the replica needs to be transient however nonetheless interesting sufficient to get the eye of any person scrolling.

Very similar to Twitter, Instagram is understood for catchy captions. Persona depend is not as a lot of a priority on Instagram. On the other hand, for the reason that social media powerhouse is visually orientated, you will want to write a caption that echoes the picture or video in a put up.

General, the principle purpose when copywriting for social media is to completely perceive the important thing variations some of the social media platforms. Here is an instance of an outreach template it’s essential to use for some other main social media platform, LinkedIn.

Hello [First Name

], I simply completed [reading/watching your post, reading/watching a post you shared, reading a comment you left on a post, etc.]. I discovered it fascinating that [include a few brief vital points you found interesting, or anything that you feel showcases some common ground]. I additionally spotted that we proportion a couple of mutual connections, like [list mutual connections].

Let’s attach and stay sharing nice content material with each and every different!

Featured Useful resource: Social Media Templates

social media template

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4. Website online Replica

Copywriting for web sites is ready staying true to the industry’ total model whilst making it simple for customers to navigate the website online. The replica that makes it to a website online performs an enormous position in surroundings the tone for a model’s voice. When writing web page replica, then, it is vital you collaborate with key decision-makers for comments to verify your replica is on-brand.

There are such a large amount of other web page elements, so get started with clarifying what form of web page you might be writing for at the website online. This will come with, however isn’t restricted to, the next:

  • House web page
  • About Us web page
  • Touch web page
  • Product or Provider class web page(s)
  • FAQ web page
  • Weblog web page

Let’s check out one of the vital essential pages to incorporate for your website online, the About Us web page:

[Company name] was once based in [Year] via [Founder’s name]. When [Founder’s name] started construction [Company name] [he/she/they was/were] decided to [help, build, create] an organization that gives [include the solution that the company problem solves for].

[Include as much or as little about the founders of your company. Sharing personable stories about how your company was founded is a great way to connect with readers and provide more insight into the people behind your brand.]

[Company name] is helping folks with [identified pain points of your buyer persona(s)]. To present our shoppers the most productive [product or service] we center of attention on [value proposition #1], [value proposition #2], and [value proposition #3].

[Company name] takes pleasure in running with folks such as you to supply high quality [product/s or service/s] and remarkable customer support. We sit up for having you as a valued buyer.

[Closing Signature]

Featured Useful resource: About Us Pages Information + Lookbook

Get impressed via those superior About Us web page examples and discover ways to make yours nice, too.


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5. Ebooks

Ebooks are one of the vital not unusual varieties of content material copywriters can create. Since they’re intended to comprise intensive data, it is best to take the drafting procedure one phase at a time.

Here is an instance of a normal book template.

Quilt/Name Web page

[In addition to including the title of your ebook, you’ll also include your cover image. If this is a company resource, also add your company’s logo. If it’s a resource coming directly from an individual contributor, include the author’s name.]

Desk of Contents

[The table of contents should clearly include a list of all the chapters or sections in the ebook, with the corresponding page numbers.]


[Introduce the ebook topic with relevant background information and clearly state what the reader will gain from reading the ebook.]

Bankruptcy/Segment Pages

[This is the best part of your ebook because it’s where the core of your information will be for your readers. Break the writing into digestible paragraphs for better readability, and include relevant images to help break up the copy and fill excessive white space.]

Conclusion Web page

[This is the closing of your ebook. The goal of your conclusion should emphasize what the reader has gained and any actionable steps they can use to put their new knowledge to good use.]

Non-compulsory pages would possibly come with:

Concerning the Creator Web page

[This page helps readers learn more about the author. The background information can vary depending on the author’s level of comfort, but overall the tone should be personable. This is also an opportunity to speak to the author’s credibility of the ebook topic.]

Interactive Pages

[Interactive pages can help keep your readers engaged. These pages may include quizzes, worksheets, checklists, etc. Including an interactive page in each chapter or section can help your reader feel they’re actively learning as they read.]

Sources Web page

[You’ve most likely referenced tons of sources to help you get the final version of your ebook. Include the most important resources on this page for readers that may want to do further exploration on their own.]

Featured Useful resource: E book Templates

Allow us to deal with the design for you. We’ve got created six unfastened book design templates — to be had for PowerPoint, Google Slides, and InDesign — for a complete of 18 templates.


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6. Disaster Communications

In the event you’ve been tasked with writing for a disaster, you can wish to be particularly attentive, since this kind of content material most often addresses severe or delicate issues.

Growing transparent messaging for disaster communications calls for a distinct degree of element. You will want to put across an empathetic tone that correctly addresses the disaster. It is a good suggestion to collaborate with group individuals to verify the total message is correctly aligned together with your corporate’s model.

Chances are you’ll finally end up growing a number of items of content material for a disaster, together with weblog posts, social media posts, emails, a statement from the CEO, a e-newsletter, and many others. The next template is an outline of what to handle:

An Assessment of the Disaster

[Clearly identify the crisis and share detailed background information on what has occurred. If you’re addressing something that includes individuals, use discretion. Check with your company’s legal team to ensure all documents follow proper protocol.]

Plan of Motion and Timeline

[Create a plan that includes a timeline of how the events have developed and how your team will be addressing the issue(s) at hand. Consider the types of questions media outlets could ask and write prepared statements the company, leadership, and general team members can use to respond.]

Touch Knowledge

[Share the best contact information people can use to learn more about what’s happening and ask any additional questions. This could be your company’s PR team or agency or an internal customer service or support team.]

Featured Useful resource: Disaster Control and Conversation Equipment

The templates on this disaster verbal exchange package will lend a hand your control group get ready for learn how to care for a disaster and reply to the media all the way through a hard time. Having transparent lanes permits your group to perform successfully all the way through instances of disaster.

cover image of hubspot's crisis management and communications kit

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7. Buyer Communications

Customer support is an very important a part of any industry. Writing to raised perceive and keep up a correspondence together with your shoppers is essential to foster more potent connections. Growing purchaser personas is likely one of the absolute best techniques to raised perceive your shoppers. Purchaser personas are semi-fictional representations of your supreme shoppers according to information and analysis.

Use this template define to start out creating your purchaser personas.


[Create a background for your persona that best exemplifies the types of customers you have. This can include their job title, career path, and family life.]


[Include age, gender, salary range, location, and anything else that best represents your customer persona.]


[Identifiers can include your persona’s general demeanor or communication preferences. This type of information is vital because it helps businesses build a more curated approach for their customers.]

Featured Useful resource: 17 Templates to Assist You Put the Buyer First

That will help you foster higher relationships with extremely joyful shoppers, we put in combination this choice of templates — purchaser personality templates, e mail templates, and survey templates — that put the buyer first.

image of hubspot's templates to help readers put the customer first

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8. Case Research

Doable shoppers ceaselessly flip to case research when researching a services or products they are interested by purchasing. Case research supply proof of ways a services or products has helped shoppers via figuring out a ache level and offering an answer. They are nice assets for copywriters to sing their own praises their interview abilities and boast robust statistics.

The important thing elements of a case learn about are indexed within the following template:

Government Abstract

[Provide a mini headline to grab your reader’s attention. Then, underneath this headline, write two to four sentences (under 50 words) summarizing the whole story, making sure to include the most relevant points of the case study.]

Concerning the Consumer

[Share a brief description of the company you’re featuring in the case study. This should include the company’s name, when the company was founded, what the company does, and any other relevant information you think would be helpful for readers.]

The Demanding situations

[Write two to three short paragraphs describing the pain points your client was experiencing before they bought from you, the challenges this presented, and/or the goals you were trying to achieve.]

The Answer

[Write two to three

short paragraphs describing how your company worked with your customer to find a solution to their challenges and implement a winning strategy. Use this space to describe how they are now using your product or service to solve their challenges from the previous section.]


[Write a two- to three-paragraph conclusion to prove that your product/service impacted the customer’s business and helped them achieve their goals, especially if they’ve been able to quantify or speak to the ROI of their investment.]


[Use your CTA to lead your prospect to a landing page or a contact form. This will give you more information on who’s reading your case study and who’s interested in your company.]

Featured Useful resource: Case Find out about Template

Want lend a hand getting your first case learn about off the bottom? Glance no additional. We’ve got put in combination a complete information, whole with templates, designed to make the method an entire lot more uncomplicated.


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9. Name to Motion

A decision to motion (CTA) is a picture or line of textual content that is integrated in various kinds of content material to inspire leads and shoppers to do so. In brief, you wish to have any person to click on your CTA to hold out the required motion.

Upload CTAs to blogs, emails, ebooks, and anyplace else you wish to have a result in whole a definite motion to push them to the following degree of the purchaser’s adventure.

Featured Useful resource: CTA Templates

Those assets will empower you to create an outstanding CTA technique via serving to you know the way they paintings throughout other mediums, whilst additionally giving you the manner to create them to your personal web page.

image of hubspot cta templates

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10. Memos

A memorandum, or memo, is used to handle inner communications inside of a company. Take into consideration the kind of message you wish to have to keep up a correspondence. A memo is most likely a good suggestion in case you are sharing mins from a gathering, detailing new insurance policies and procedures, or speaking the rest folks would possibly wish to reference.

Memos have a tendency to be longer and extra formal than emails (even if you could connect a memo to a statement ema

il) and is also formatted consistent with your corporate’s taste tips.

Use this normal memo template to get began.

Memo: [Memo Title]

Date: [Date of sending]

Memo To: [Individual(s), Department(s), or Organization(s) the memo is being sent to]

From: [Your Name, or the Name of the Department on whose behalf the memo is being sent]

Matter: [Enter a brief, 5-to-10-word subject line to describe the purpose’s memo]


Supply an govt abstract of this memo in a single to 2 paragraphs, highlighting the trade that’s going down, when it’s efficient, and what the important thing takeaways are for the memo recipient.


Give an explanation for the background for this organizational trade in one-two paragraphs. Some questions to respond to on this phase could be:

  • Why was once this concept pursued within the first position?
  • What information, analysis, or background data knowledgeable this resolution?
  • What are the meant result of this organizational trade?

Assessment and Timeline

Describe the organizational trade in transparent, direct language. Specify the next:

  • What’s going to be converting?
  • Who shall be chargeable for using the trade?
  • When will the adjustments move into impact?


Shut issues out with a last observe on:

  • Why staff will have to really feel excited and motivated about this transformation.
  • The place and when staff will have to post questions, feedback, and/or issues.

Featured Useful resource: 4 Loose Memo Templates

We’ve got drafted up 4 unfastened memo templates for normal, organizational, monetary, and problem-solving updates. We’ve got additionally integrated a absolute best practices tick list so that you can evaluate earlier than sending your memo out.

image of hubspot's memo templates

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Including those templates for your advertising and marketing arsenal will let you save time all the way through your drafting procedure. Copywriters are transferring gears from blogs to case research to emails always.

Must you employ copywriting templates?

While you’re a copywriter, it’s your task to seek out probably the most compelling solution to provide data. This data could be noticed in an e mail, on a webpage, or as an editorial headline. Ceaselessly, you could to find that you simply’re sharing the similar data, however how do you proportion it with out sounding repetitive?

Copywriting templates and formulation are an efficient instrument for writing similarly efficient replica. Those templates show you how to create direct, interesting messages for readers. Whilst the purpose is identical, the best way you get there adjustments.

Now not simplest do copywriting templates provide the equipment to proportion data in a recent method, however they help you save time. With simple formulation to apply, you’ll be able to temporarily edit each and every template to paintings to your goal. On the other hand, it is important to customise them and lead them to your individual to steer clear of sounding such as you’re following a components, despite the fact that you’re. Don’t concern — we gained’t inform.

Highest Copywriting Templates

Consider a slide. You’re sitting on the most sensible, and when you push off, there’s no preventing. That is how copywriting is described — like a slippery slope. Suppose each and every doable reader is sitting on the most sensible of the slide, and it’s your task to get them down. This most likely begins with the primary line of replica intended to realize their consideration or passion. Whilst step one is ceaselessly the similar, there are lots of techniques to get them to the general vacation spot in copywriting.

Underneath, you’re going to to find 4 of the most productive copywriting templates for growing any piece of content material.

BAB System

In copywriting, the BAB components is a well-liked instrument. The acronym stands for before-after-bridge. It’s a tool used to attraction to the want and desires of your target market. Whilst this tactic is especially efficient in e mail advertising and marketing, it has its position in each and every road of copywriting.

To begin, you wish to have to concentrate on the earlier than. This phase is most often used to focus on issues or ache issues to your target market. Your purpose is to lead them to see themselves within the situation. Right away following this, you wish to have to focus on the after. Use this phase to craft what lifestyles will feel and look like when you get to the bottom of their factor.

Finally, introduce the bridge. You’ve proven your target market an issue. You’ve demonstrated what it’ll appear to be when it’s mounted. Now, how can you get there? The bridge will have to merge your earlier than and after. Normally, that is when an organization would introduce its merchandise or products and services. On the other hand, in case you’re enthusiastic about growing a work of content material, you could use this phase to suggest an concept or recommendation.

AIDA System

Some other common components utilized by copywriters and entrepreneurs is AIDA. The acronym is for: Attention, Interest, Desire, Action.

First, you wish to have to get your a

udience’s consideration. This may most often be carried out with a headline. Make a compelling observation. “What By no means to Consume on an Plane” and “Why You’ll By no means Be a Millionaire” are two examples.

While you get their consideration, it’s a must to stay their passion. Goldfish are mentioned to have an consideration span of 9 seconds — fake you’re writing for a goldfish. On this phase, you could get started via describing a captivating tale. As you construct out the replica, ensure that this phase is well digestible for the top proportion of readers who will scan the ideas as a substitute of studying it word-for-word.

Subsequent within the AIDA components is want. This phase is all about the main points. Center of attention at the ache issues of your reader. Are they lacking a services or products to make their lives more uncomplicated? Are they lacking the ideas they want? As you increase want on your reader, come with any options for a services or products. Point out advantages or an answer in case you create a weblog put up or article. It might even be really useful so as to add any testimonials if to be had. Your replica will have to emphasize how your reader’s lifestyles will definitely trade with this product or data.

Finally, the AIDA components desires to power your reader to behave. It calls so that you can finish your replica with a CTA. Not unusual CTAs are “BUY NOW” or “SIGN UP HERE!” For a weblog put up, your CTA may direct them to remark at the put up or proportion it with their friends.

PAS System

You’ve most likely heard the quote, “When lifestyles arms you lemons, make lemonade.” Now, consider the lemons bringing a swarm of fruit flies as a result of you could have nowhere to retailer them. After, you be informed you’ll be able to make lemonade. That’s what the PAS copywriting components is.

PAS stands for Problem, Agitation, Solution. First, provide the issue. All over this step, you wish to have to empat

hize together with your reader. Put your self of their place and provide the problem as in case you’re experiencing it your self. When they know it, make it worse.

Step two of the PAS components is to agitate the issue. Bring to mind how your reader’s subject may just irritate, and inform them. Make it so that they wish to clear up the placement now earlier than it will get worse.

The general step on this components is to offer the answer. Give them some way out. That is whilst you introduce your merchandise, products and services, or recommendation.

The 4Ps System

On this means, you’ll must promise, image, turn out, and push. This system calls you to grasp your reader’s consideration via making them a promise. It’s good to simply alienate your audience via making false claims, so be certain your promise is correct. This is a promise you’re going to have to stay.

While you give the promise, paint an image. You could wish to throw 1,000,000 adjectives round, however descriptions have other meanings to other people. “Outstanding craftsmanship” may imply something to you and some other to me. As a substitute, use particular main points that exhibit the craftsmanship. The use of main points and examples is helping create a clearer symbol to your target market.

Now, it’s time to turn out your self. You made a promise and created a picture on your reader’s head. How do they understand it’s true? On this phase of the 4Ps components, provide your proof. When promoting a services or products, display buyer testimonials or before-and-after photographs. For different content material varieties, come with information and statistics to reinforce your declare. While you’ve painted the image on your reader’s head, the evidence will solidify it.

At this degree, you’re able to introduce your reader for your CTA. Inform them precisely what you wish to have them to do. Obtain this PDF. Join a unfastened trial. Upon getting made a promise, painted a image, and proved your declare, push your reader to behave.

“A” plus “B” equals copywriting.

Copywriting is greater than a little bit advanced. In the event you’re chargeable for writing superb replica for various kinds of content material, you could have the unending process of finding new techniques to offer the similar data. Fortunately, copywriting templates and formulation make the task a little bit more uncomplicated. When you’ll be able to’t get your ingenious juices flowing, use this newsletter as a useful resource to get your procedure going.

Editor’s observe: This put up was once at first printed in December 2020 and has been up to date for comprehensiveness.

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